News Hub | News Direct

Joint Climate Accounting Solution by Persefoni Japan and HULFT Proven to Reduce CO2 Emissions

HULFT,Inc.

HULFT announced today the successful test of Persefoni’s climate management and accounting platform (CMAP) combined with leading cloud data integration solution HULFT Square. The test was recently completed in Japan by a team of industry solution builders at Persefoni and Saison Information Systems, the parent company of HULFT. The team proved that Persefoni and HULFT solutions working together can greatly reduce the time and resources it takes to calculate CO2 emissions and complete the other reporting and analytical tasks in the climate accounting workflow. “The wide majority of SaaS, ERP and other enterprise applications do not specifically address the requirements for climate accounting, which slow results and require more IT resources,” said Masa Maruyama, CEO of HULFT. “If organizations are serious about achieving carbon neutrality, they can achieve their goal faster and more efficiently if they use technology solutions that are built specifically for the climate accounting use case.” Persefoni is a leading CMAP and a certified partner of the Partnership for Carbon Accounting for Finance. Its platform features highly accurate carbon accounting at the financial reporting system level. Underneath the application layer, HULFT Square provides data integration “plumbing” to acquire and transform all of the data feeds across the organization and from business partners that are required for climate accounting. With the complex volume, variety and velocity of Scope 1, 2 and 3 data, organizations benefit from a highly flexible cloud-based data integration platform. Test Result Findings: Carbon Accounting Workload Reduced by At Least 50% The process of calculating CO2 emissions can be divided into four major steps: collection of economic activity data, data transformation, structuring the data and creating visualizations and analyses. In the past, this effort has required a lot of manual work across disparate business applications and data integration methods. But with Persefoni, handling all of the application work and HULFT Square providing unified data integration, the entire effort is reduced by at least 50% and the reporting results are more accurate. About Persefoni Persefoni is a leading Climate Change Management and Carbon Accounting Platform (CMAP) company. Persefoni's SaaS-based solution, which is compliant with the PCAF and GHG Protocol, enables corporations and financial institutions to conduct climate change-related disclosure activities required by domestic and international stakeholders and regulators with a high degree of reliability, transparency, and convenience. Persefoni's platform is an "ERP for carbon" that centralizes Scope 1 through 3 carbon management (across your entire supply chain, domestic and international), allowing companies to proceed with carbon accounting and management with the same rigor and reliability as traditional accounting practices. Companies can proceed with carbon accounting and management operations with the same rigor and reliability as conventional accounting operations. About HULFT, Inc. Today’s enterprise works hard for data. IT teams spend excessive amounts of time and money manually connecting disparate silos of data, which are often insecure. HULFT, a division of Saison Information Systems (TYO: 9640), has helped more than 10,000 global customers automate, orchestrate, and accelerate the secure flow of information at scale. HULFT helps IT and business leaders quickly find, secure, organize, transform, and move the correct information – automating the entire business processes of data flow and unlocking value in a sea of information. HULFT is the engine that makes data work. For more information, please visit https://hulftinc.com/. Contact Details HULFT, Inc Kurt Foeller kfoeller@hulftinc.com

November 22, 2023 10:01 AM Eastern Standard Time

Lantrn Marketing: Charting New Heights in Digital Marketing with 180+ Global Brands

Renske Technologies

Lantrn Marketing, a burgeoning digital marketing agency from Hyderabad, has reached an impressive milestone. In just two years, they have forged partnerships with over 180 brands worldwide. Expanding from their home base to include Bangalore, the USA, and Canada, Lantrn Marketing's rapid growth is a testament to their expertise and innovative approach in the realm of digital marketing. Specialized in brand awareness, product launches, performance marketing, and content creation, Lantrn Marketing boasts a diverse and rich portfolio. Their client list spans across continents, including India, the USA, Canada, the United Kingdom, and Dubai. This geographical and cultural diversity reflects Lantrn's ability to adapt to different markets and their unique challenges. "At Lantrn Marketing, we believe that 'With the right team and plan, everything is reachable.' This philosophy drives us to push boundaries in digital marketing, ensuring we not only meet but exceed our clients' expectations," said Lokesh Eric, Founder of Lantrn Marketing. "Our goal is to make marketing a meaningful conversation. When you communicate effectively, your customers understand and choose you. It's as straightforward as that." Lantrn Marketing's expertise isn't just in client-facing strategies but also in building robust marketing systems and funnels. Their approach to digital marketing is both systematic and innovative, making them a standout agency in a crowded field. As Lantrn Marketing looks to the future, their sights are set on further global expansion. They aim to continue to bring cutting-edge digital marketing solutions to the rapidly changing global marketplace. Their vision is a world where digital marketing breaks down barriers, connecting brands and consumers across borders with ease and efficiency. To learn more about Lantrn Marketing and how they can elevate your brand, visit their website at www.lantrn.in, or get in touch via email at hello@lantrn.in. You can also reach them by phone at +91-7075410888. Contact Details Lantrn Marketing Diana Johnson +44 7746 698754 diana@lantrn.in Company Website https://lantrn.in/

November 21, 2023 08:57 PM Eastern Standard Time

Image

Cyber budgets fail to meet expectations with only 1% increase on previous year in the U.S., finds S-RM

S-RM

· In 2023, the average cyber budget for large organizations grew by 3.1% YOY globally to USD 27.10 million — but only by 1% YOY in the U.S. · The increase falls below the 5% rise anticipated by Senior IT professionals and their C-suites cited in S-RM’s Cyber Security Insights Report 2023 · Nearly a third (31%) of organizations say lack of budget is a key cybersecurity challenge S-RM, a leading global corporate intelligence and cybersecurity consultancy, today published its Cyber Security Insights Report 2023, which reveals that this year’s cyber budgets for large organizations are falling short of expectations. In 2023, globally the average cyber budget grew to USD 27.10 million, up 3.1% from USD 26.30 million in 2022. In the U.S., budgets grew only by 1%. S-RM’s research shows that senior IT professionals and their C-suites had anticipated a more substantial increase of 5%, which would have seen budgets reach USD 27.60 million. The appetite for more budget comes after a year of rising operational costs – a result of wider economic turbulence – and a growing cyber threat following rapid advancements in generative AI. Cybersecurity departments want more budget to upskill employees (42%) and recruit additional skilled personnel (41%) to accommodate this rising threat. On average, cyber budgets make up a quarter (25%) of an organization's overall IT budget, marking a 1% decrease in share from 2022. This allocation varies across sectors, with Retail being the most generous (28%) and Energy & Utilities allocating the least (18%) toward tackling cyber threats. Navigating tightened purse strings Lack of budget was cited as a key challenge by nearly one third (31%) of organizations. To navigate this, cybersecurity teams have been prioritizing spend in the most ‘value for money’ areas. For the third consecutive year, investment in cyber technology topped the list, though fewer organizations highlighted technology as delivering the value commensurate with its cost in 2023 (49%) than in 2022 (58%). This dip can be attributed to a growing awareness that alongside cybersecurity technology, organizations need to invest in governance and personnel to effectively enable and manage new tech. This is a view more prevalent among IT professionals charged with implementing cyber tech solutions, with only 43% citing technology as ‘high value for money’ compared to 56% of C-suite executives. The findings reflect a misalignment of expectations between the operators of cyber technologies and those a step removed from their day-to-day applications. Organizations are adopting several other strategies to manage cybersecurity with restricted budgets: IT and security optimization - Identifying cost reduction opportunities by making existing processes more efficient to allocate budget for more critical initiatives. Future-focused investment - Investing now in security initiatives for long-term cost savings. Outsourcing - Contracting out IT and security functions to Managed Service Security Providers (MSSPs) or virtual Chief Information Security Officers (vCISOs). Paul Caron, Head of Cybersecurity, Americas at S-RM, said: “It’s reassuring that cybersecurity budgets are still rising in these challenging times, but this level of increase is simply not enough to tackle the growing cyber threat. This year’s increase has failed to meet the expectations of cyber teams and reveals that cyber security may be taking a back seat as its share of the overall IT budget declines. “Navigating ongoing skill shortages and investing in training and development of teams comes at a cost, but cyber professionals are not receiving the budget they need to deliver on these critical initiatives. Organizations will have to continue being cautious with cyber security spend, identifying those ‘value for money’ areas that will enable them to manage emerging cyber threats with tightened purse strings.” For more information, access the full 2023 Cyber Security Insights Report on S-RM's official website here: https://www.s-rminform.com/cyber-security-insights-report-2023 ENDS Notes to Editors: Methodology: The S-RM Cyber Security Insights Report 2023 follows on from our 2022 report, where we seek to understand the specific cybersecurity challenges faced by C-suite leaders and senior IT decision makers. For the 2023 report, we interviewed 602 C-Suite and senior IT professionals on the most pressing cyber challenges, cyber security incidents, and cyber budgets over the past year. For more information, access the full 2023 Cyber Security Insights Report on S-RM's official website here: https://www.s-rminform.com/cyber-security-insights-report-2023 About S-RM S-RM is a global corporate intelligence and cybersecurity consultancy with expertise in insurance, cybersecurity, and cyber response. Headquartered in London, S-RM works across 9 international offices and advises companies ranging from blue-chip corporates to large financial institutions, and beyond. To find out more about S-RM, visit https://www.s-rminform.com/ Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com

November 20, 2023 02:00 PM Eastern Standard Time

Making the Holiday Season as Easy as Shutterfly

YourUpdateTV

With the holiday season underway, the pressure to find that perfect gift or holiday card is beginning to intensify. In a recent survey of 2,000 people in the U.S. split evenly by generation (Gen Z through Baby Boomers), it was revealed that more than a third of respondents feel pressure shopping for someone who seemingly has everything. Recently, Jess Lesesky, Vice President of Merchandising at Shutterfly, participated in a nationwide satellite media tour to discuss tips for making the holiday season as easy as Shutterfly with personalized gifts and cards. A video accompanying this announcement is available at: https://youtu.be/MToXfnBM1g4 Shutterfly is the go-to destination to discover, design and purchase unique and personalized items and cards at a variety of price points within consumers’ target budgets. The brand offers a massive product assortment of over 600 customizable items as diverse as canvas prints, jewelry, coffee mugs, photobooks and holiday cards. The act of personalization is particularly important during the holiday season, as revealed by more than a third of survey respondents feeling more inclined to customize unique gifts during this time. And with many consumers focusing their spending on experiences like trips and concerts over the last 12 months, gifts that capture those moments and turn them into lasting memories are what consumers are looking to share with their loved ones this year. When it comes to holiday cards, more than half of all survey respondents say they still mail their cards versus sending via digital and social platforms. Two-thirds also prefer to receive physical cards as opposed to digital ones. Even for today’s digital-savvy Millennial and Gen Z consumers, physical cards and personalized gifts reign supreme in conveying the sentiment of the holiday season. Shutterfly is the undisputed leader in holiday cards, and on average, during the holiday season, produce 165 million cards – that’s half the population of the US. Finding the right gift can be hard, but Shutterfly makes it easy for you to create one-of-a-kind personal gifts in minutes that promise to bring smiles to faces all year long. Visit Shutterfly.com for all of your personalized gifting and card needs. About Jess Lesesky Jessica Lesesky is a dynamic leader serving as the Vice President of Merchandising for Shutterfly and Snapfish. In her current role, she is responsible for developing and implementing growth strategies for merchandising as well as establishing the vision for new concepts that pave the way for future expansion. With an extensive background in e-commerce and marketplaces, Jessica has held leadership positions at companies like eBay, Barnes & Noble and RetailMeNot. Her expertise includes executing successful turn-around initiatives for large enterprises and spearheading business incubators, introducing innovative revenue streams. Prior to Shutterfly, Jessica held the position of Chief Revenue Officer at Spoonflower, where she played a pivotal role in achieving nearly triple-digit growth for the brand's wallpaper category. She was part of the executive team leading Spoonflower’s acquisition by Shutterfly in 2021. An accomplished retail executive, she has a passion for creating products, services and experiences that deliver meaningful value to consumers and are integral to an organization’s success. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 17, 2023 02:02 PM Eastern Standard Time

Video

SIGMA Announces Release of 70-200mm F2.8 DG DN OS | Sports Lens

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the official release of the highly-anticipated SIGMA 70-200mm F2.8 DG DN OS | Sports lens. A reliable and lightweight large-aperture telephoto zoom lens designed exclusively for full-frame mirrorless cameras, the 70-200mm F2.8 DG DN OS | Sports is available for Sony E-mount and Leica L-Mount. Combining high-speed AF, remarkably effective OS, exceptional mechanical reliability, and superior optical performance, this high-performance lens is purpose-built to meet the rigorous demands of professionals, and is suitable for a wide range of styles and genres including nature, wildlife, photojournalism, action sports, wedding and portraits. The lens will retail for $1,499 USD and will be available through authorized retailers on December 7, 2023. Dust and splash-proof construction, high-performance optical stabilizer (OS), and an inner zoom mechanism that does not affect barrel length, are all features designed for the most demanding photographic conditions. It is also the first SIGMA DN zoom lens to be equipped with an aperture ring (click/declick type). Streamlined optical design and a multi-material structure featuring magnesium and TSC have resulted in a lightweight lens body. A new compact tripod collar and foot also help minimize weight, as does a CFRP (carbon fiber-reinforced plastic) lens hood. Compared to the 70-200mm F2.8 DG OS HSM | Sports for DSLR cameras (1,805g for SA mount), the 70-200mm F2.8 DG DN OS | Sports is significantly lighter (1,345g for L-Mount). Featuring Dual HLA-driven floating focus for fast, accurate AF, the focus lens is driven using a high-thrust HLA (High-response Linear Actuator) as the focus actuator, and a floating focus is used to achieve high-speed AF drive. The floating configuration of this lens, in which the two focus groups are driven in opposite directions, reduces the amount of movement of each focus group to about half that of a single group focus system, achieving extremely fast AF that is highly responsive. The latest OS2 stabilization algorithm achieves image stabilization performance of 7.5 stops at the Wide end and 5.5 stops at the Tele end. The SIGMA 70-200mm F2.8 DG DN OS | Sports has very minimal focus breathing on both the wide and tele ends, making it a powerful lens for video applications. The minimal change in center of gravity enables stable shooting in all situations, including handheld, on a tripod, and with a gimbal. During zooming, five groups are moved to suppress aberration fluctuation, achieving high optical performance throughout the zoom range. Learn more about the SIGMA 70-200mm F2.8 DG DN OS | Sports lens: https://www.sigmaphoto.com/70-200mm-f2-8-dg-dn-os-s Exclusively for mirrorless cameras | Compatible with full-frame cameras S | Sports SIGMA 70-200mm F2.8 DG DN OS Performance, reliability, and mobility at its highest level. High-speed AF and optical stabilizer function that maximize superior optical performance Top-level build quality condensed into a highly mobile lens A wealth of functions to assist professionals Supplied accessories: Case, LENS HOOD LH860-01, TRIPOD SOCKET TS-151, FRONT CAP LCF-77mm III, REAR CAP LCR II Available mounts: L-Mount, Sony E-mount Launch date: December 7, 2023 * The appearance and specifications of the products are subject to change. * Sony E-mount lenses are developed, manufactured and sold in accordance with the E-mount specifications licensed under a license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA70200mmSports #SIGMASports #SIGMADGDN Packed with all the technology SIGMA has to offer. The large F2.8 aperture provides stable and high descriptive performance at all zoom and focus ranges. The high-speed AF with a dual HLA (High-response Linear Actuator) based on a floating focus structure, and the Optical Stabilizer function with the OS2 algorithm with up to 7.5 stops of correction effect*, ensure that users can take the right shot when there is no room for error. The highly mobile lens with high durability, rigidity, and texture is equipped with a wealth of functions to assist comfortable shooting, including an inner zoom mechanism for easy handling, as well as an aperture ring and switches with various customization functions. The flagship SIGMA 70-200mm F2.8 DG DN OS | Sports, combined with the best of SIGMA's latest technologies to meet the high-level demands of professionals, has finally arrived. * Based on CIPA guidelines (Measured at 70mm and 200mm with a 35mm full-frame image sensor) [Key Features] 1. High-speed AF and optical stabilizer function that maximize superior optical performance The SIGMA 70-200mm F2.8 DG DN OS | Sports, developed with professional use in mind, offers not only high optical performance, but also high-speed AF with a dual HLA (High-response Linear Actuator) and an optical stabilizer function with up to 7.5 stops. The Sports line lenses offer high optical performance, and all functions are based on state-of-the-art technology. High descriptive performance at all zoom and focus ranges The latest optical design, which employs luxurious glass materials including 6 FLD and 2 SLD elements of special low-dispersion glass, delivers high resolving power throughout the entire zoom range. Three aspherical lenses are used, as they are now indispensable for superior optical performance and streamlined lens construction. The exceptionally high precision of the aspherical lenses, which take advantage of the technical capabilities of SIGMA's only production facility, the Aizu factory, further improves optical performance. The incorporated floating focus is advantageous in improving short-range performance, ensuring a stable, high-level image quality throughout the entire range from the minimum focusing distance to infinity. High-speed AF with a dual HLA The SIGMA 70-200mm F2.8 DG DN OS | Sports with floating focus has a structure in which the two focus groups move in opposite directions, thereby reducing the amount of focus lens movement by about half. In addition, the use of an HLA (High-response Linear Actuator) motor in each of the two focus groups enables high-speed autofocusing. In addition to being fast and accurate, the lens also employs a control program that is designed to be quiet, so users can shoot movies comfortably without worrying about noise. OS2 algorithm in optical stabilizer function The latest OS2 optical stabilization algorithm provides an extremely high image stabilization effect of 7.5 stops at the wide end and 5.5 stops at the telephoto end*. The lens is equipped with two OS modes: Mode 1 is suitable for general shooting, and Mode 2 is ideal for panning shots of motorsports and other sports. In Mode 2, SIGMA's Intelligent OS, an algorithm specially designed for panning shots, enables effective image stabilization even when the camera is moved vertically or diagonally, irrespective of the horizontal and vertical orientation. This ensures that the subject's movement can be captured without losing the panning shot effect. * Based on CIPA guidelines (Measured at 70mm and 200mm with a 35mm full-frame image sensor) Designed to minimize focus breathing The lens has been designed to suppress focus breathing. The change in angle of view due to focus shift is minimized, creating a natural-looking focus shift when recording video. Designed to minimize flare and ghosting Flare and ghosting, which reduce image quality, are addressed under all conditions of incident light based on the most advanced simulation technology. High backlight resistance enables clear and sharp images under any lighting conditions. 2. Top-level build quality condensed into a highly mobile lens SIGMA is committed to excellent build quality in all its lenses. Among them, the SIGMA 70-200mm F2.8 DG DN OS | Sports, which is part of the Sports line, offers not only high weather resistance performance for shooting in harsh environments, but also improved quality and durability through the use of cutting-edge materials in appropriate places based on a streamlined optical and mechanical design. At the same time, a high level of mobility is also realized, resulting in a professional equipment that can be used with confidence over the long term. High quality and durability despite its small size and light weight The latest optical and mechanical design streamlines the lens configuration and internal structure, resulting in a significantly smaller and lighter body than the previous SIGMA 70-200mm F2.8 DG OS HSM | Sports model. The body, including the hood, features a "multi-material structure" that optimally arranges materials such as magnesium, CFRP*1, and TSC*2. Even with enhanced mobility, the lens features SIGMA's renowned excellent build quality, including high durability, reliable rigidity, and various control rings and switches that have been carefully designed to feel good. * 1 CFRP (carbon fiber reinforced plastic), a light but strong material used in the interior and exterior fittings of aircraft, among many other applications. * 2 TSC (Thermally Stable Composite) is a type of polycarbonate with a thermal expansion rate similar to that of aluminum. It has high affinity to metal parts which contributes to high quality product manufacturing. Adoption of inner zoom mechanism The zoom mechanism employs an inner zoom. Since the total length of the lens does not change with zoom operation, it is easy to handle when shooting hand-held, highly stable when installed on a gimbal, and resistant to dust and water droplets. Weatherability of Sports line specifications The mount connection, manual focus ring, zoom ring, switches, switch panel and exterior connection are all dust and splash resistant* to prevent dust and dirt from entering the lens. Further, the front element of the lens features a water and oil repellent coating to facilitate maintenance when water droplets or dust adhere to the lens. * The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable. 3. A wealth of functions to assist professional photographers In addition to an aperture ring, a magnesium tripod mount, and various switches, the highly mobile lens has a wealth of functions available, enabling a more comfortable and versatile shooting experience for users. Equipped with an aperture ring This is the first SIGMA zoom lens for still photography to be equipped with an aperture ring. It is also equipped with an aperture ring click switch and an aperture ring lock switch, allowing for aperture operation suited to the shooting application. Newly developed tripod socket The lens body incorporates an Arca-Swiss compatible magnesium alloy tripod socket. The detachable leg is newly designed for the SIGMA 70-200mm F2.8 DG DN OS | Sports in order to achieve a compact and lightweight design. Customizable functions Equipped with a Focus Limiter switch, the lens enables users to limit the focus driving range during AF when necessary, allowing quick and precise focusing. Further, the lens features three AFL buttons* ready to be assigned to preferred functions using the camera. The AFL buttons are easy to operate regardless of how the camera is oriented or which settings are used. For the L-Mount version, the SIGMA USB DOCK UD-11 can be used to set OS operation or focus limiter range for the Custom Mode switch. * Only on compatible cameras. Available functions may vary depending on the camera used. Tele Converter for L-Mount (1.4x / 2.0x) The L-Mount version of the lens is compatible with the SIGMA TELE CONVERTER TC-1411 (1.4x) and TC-2011 (2.0x). Using a tele converter, the focal length can be multiplied by 1.4x and even 2x, for AF-enabled shooting at ultra-telephoto focal lengths of up to 400mm. Cover-type lens hood included A lightweight, high-strength, exclusive cover-type lens hood made of CFRP* is included. In addition to its slim design that does not impair the mobility of the lens, the tip of the hood is rubberized to protect the lens from abrasion and scratches caused by placing the lens upside down. * CFRP (carbon fiber reinforced plastic), a light but strong material used in the interior and exterior fittings of aircraft, among many other applications. [ Additional Features ] Lens construction: 20 elements in 15 groups (6 FLD, 2 SLD, 3 aspherical elements) OS (Optical Stabilizer) function with the latest "OS2" algorithm Inner zoom Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction * Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with 'ON' or 'OFF' in the camera menu, please set all aberration correction functions to 'ON' (AUTO). Supports DMF and AF+MF Compatible with AF assist (Sony E-mount only) Nano Porous Coating Super Multi-Layer Coating Water and Oil Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button (3 buttons) * Only on compatible cameras. Available functions may vary depending on the camera used. Focus Limiter switch Focus Mode switch Support for switching between linear focus / non-linear focus ring settings (for L-Mount only) Function available on supported cameras only. OS switch Custom Mode switch Dust and Splash Resistant Structure LENS HOOD LH860-01 TRIPOD SOCKET TS-151 (detachable lens foot type) Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Aizu, Japan" craftsmanship Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ [ Key Specifications ] The following specifications are for L-Mount. Lens Construction: 20 elements in 15 groups (6 FLD, 2 SLD, 3 aspherical elements) Angle of view: 34.3° - 12.3° Number of diaphragm blades: 1 (rounded diaphragm) Minimum aperture: F22 Minimum focusing distance: 65 (W) - 100 (T) cm / 25.6 (W) - 39.4 (T) in. Maximum magnification ratio: 1:5.2 (at focal length 200mm) Filter size: 77mm Dimensions (Max. Diam. x Length): 3.6 x 8.1 in. / 90.6 x 205mm Weight: 7.4 oz. / 1,345g (includes tripod foot) [ Product Barcode ] Product Name Barcode L-Mount: 0085126 591694 Sony E-mount: 0085126 591656 [ Accessories: Supplied ] LENS HOOD LH860-01: 0085126 941116 FRONT CAP LCF-77mm III: 0085126 930011 TRIPOD SOCKET TS-151: 0085126 941109 REAR CAP LCR II (for L-Mount): 0085126 937256 REAR CAP LCR II (for Sony E-mount): 0085126 929879 [ Accessories: Optional ] SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA TELE CONVERTER TC-1411 for L-Mount: 0085126 825690 SIGMA TELE CONVERTER TC-2011 for L-Mount: 0085126 826697 SIGMA WR CERAMIC PROTECTOR 77mm: 0085126 931827 SIGMA WR PROTECTOR 77mm: 0085126 930967 SIGMA PROTECTOR 77mm: 0085126 931094 SIGMA WR UV FILTER 77mm: 0085126 930707 SIGMA WR CIRCULAR PL FILTER 77mm: 0085126 930837 [ Contact ] For further information, please contact your local authorized SIGMA Service Station listed here: https://www.sigma-global.com/en/world-network/ [ Information ] SIGMA Corporation: https://www.sigma-global.com/en/ Product information: https://www.sigma-global.com/en/lenses/s023_70_200_28/ [ About SIGMA Corporation ] Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Fujifilm, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. For more information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog. Follow SIGMA America (Photo): Facebook | Twitter | Instagram Follow SIGMA Ameica (Cine): Facebook | Twitter | Instagram Contact Details SIGMA Jack Howard +1 631-201-7381 SIGMA.PR@Sigmaphoto.com SDDPR Stacey Doss stacey@sddpr.com Company Website https://www.sigma-global.com/en/

November 16, 2023 07:00 AM Eastern Standard Time

Image

WHAT’S HOT THIS HOLIDAY – BLACK FRIDAY & CYBER MONDAY DEALS

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 16, 2023 07:00 AM Eastern Standard Time

Video

New Alvarez & Marsal Fall 2023 Consumer Sentiment Report Highlights Impacts of Inflation, Recession, Consumer Skepticism

Alvarez & Marsal Consumer and Retail Group

Consumers are planning to spend less on indulgences and prioritize basic needs compared to Spring 2023 Over half of consumers are shopping second- hand which is driven by low prices in second- hand markets This holiday season consumers will spend more on gifts versus Fall 2022 and will prioritize gifts for others over gifts for themselves Global professional services firm Alvarez & Marsal’s Consumer and Retail Group (A&M CRG) today released its newest consumer report, Consumer Sentiment Survey Fall 2023, which looks at the impacts of inflation and resultant changes in consumer spending over the last year, as well as spending expectations for the coming six-month period. This is the fifth chapter of its bi-annual Consumer Sentiment Report, based on a survey of 1,500+ consumers matching the U.S. adult population according to gender, age, ethnicity, region and income. The report covers various changing behaviors in response to personal finances and the state of the economy, including consumers’ shopping priorities by category, concerns over rising prices, holiday plans, and other factors that will affect purchase decisions this fall/winter, and more. “One of the objectives of our semi-annual survey is to understand how consistent economic concerns impact consumer spending behavior, channel preferences and overall confidence in their financial security over time,” stated Chad Lusk, Managing Director at Alvarez & Marsal’s Consumer and Retail Group. “This cycle’s survey showed us that while consumer outlook was more favorable in Spring 2023, consumers are more pessimistic going into the winter months and plan to be more cautious with their spending. Despite this, we are seeing a year-over-year benefit in that consumers are still planning to participate more in holiday shopping when compared to Fall 2022.” The study found that: Consumer expectations are weaker this fall, they expect to save less money and have less money compared to Spring 2023 While we are seeing consumers plan to spend more money on basic needs, they are planning to spend less on experiences and indulgences. 67% of consumers believe that prices will continue to rise, and 65% believe the U.S. will be in a recession within the next year Consumers are more highly motivated to join loyalty programs through special promotions and discounts and redeemable rewards “Retailers should be aware of this cautious consumer mindset and manage inventory appropriately to ensure assortments are in-line with consumer spending plans,” said Lusk. “Smart retailers should remain flexible and be prepared to offer discounts and promotions in non-essential categories, as the season unfolds.” To download a pdf of Consumer Sentiment Survey Fall 2023, please visit: https://alvarezandmarsal-crg.com/insight/consumer-sentiment-survey-fall-23/ About Alvarez & Marsal Consumer Retail Group The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities toward their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://www.alvarezandmarsal.com/industries/retail/retail

November 15, 2023 09:00 AM Eastern Standard Time

Minuteman Press Franchise Owner Sherri Winslow Reflects on Over 20 Years in Palm Desert, CA and Joins President’s Club

Minuteman Press International Inc

Sherri Winslow is the owner of the Minuteman Press franchise in Palm Desert, CA since April of 2002. When her husband suddenly passed away in 2012, Sherri made the difficult decision to carry on as she took a more prominent role in the business as the sole owner and operator. Since then, Sherri has continued to build her business and in 2023 she was honored and acknowledged as one of the newest members of the Minuteman Press President’s Club. As she reflects on her accomplishments, Sherri shares her thoughts on 20-plus years and joining the President’s Club, keys to success and longevity, advice to others, and more. Celebrating 20 Years + Joining Minuteman Press President’s Club In 2022, Sherri celebrated 20 years of business ownership for Minuteman Press in Palm Desert. Today, in 2023, Sherri is now recognized as a member of the Minuteman Press International President’s Club for achieving yearly gross sales of over $1 million in 2022. Sherri shares, “Reflecting on our 20 years in business makes me realize that we were fortunate to partner with a good franchisor. Very few small businesses were able to make it through this period without a strong management and operational program to follow. That along with proper training and support from people that have been in the print business have made a huge impact. We will always be thankful for this.” She continues, “In 2023, I was proud to join the Minuteman Press International President’s Club. We have had fairly steady growth over the past 20 years. We started out making $19,000 in our first month after buying an existing business. In 2012, I lost my husband and I personally went from part-time to being the boss. My staff and Minuteman Press local support led by RVP Dan Byers helped me through one of the most difficult times in my life. It was a very foggy year but we made it. In the past few years, we were getting close to the $1 million milestone and we set that as our goal last year. My staff and I worked very hard to make sure we reached that goal. A lot of hard work and determination helped us get there.” When asked about her keys to success and growth, Sherri says, “Our longevity and success is primarily due to our staff and customer service. We have had many referrals through the years without asking. Now that we have been through the last training session, we plan to start asking for referrals through different channels. Other contributing factors to our success are related to our direct & internet marketing along with expanding our services & products over the years. We added wide format in the beginning, then signage, direct mail, and blueprints.” Sherri continues, “There are two other areas worth mentioning that I feel have been successful for us. The first has to do with Google Reviews, which has been a point of focus at regional meetings. At one meeting before the pandemic hit, there were around 50 people in attendance from many franchises in Southern California. We talked about how important Google Reviews are. We shared materials used to get reviews and it really blossomed here. I get a lot of new customers because they did a search and noticed how many good reviews we have.” She further shares, “Next is having good storefront and building signage. My shop is on the main highway that people travel from one end of the valley to the other. You can’t miss my shop because we went big and bold with the signage. I would do more, but the local laws don’t allow it. People always tell me they find me from our signage.” Printing Industry & Community/Franchise Support Sherri shares her insights on the printing industry today, saying, “Printing remains vital to businesses today because it provides a connection that stays with the consumer as opposed to the internet or email. Your printed materials end up in someone’s hand, which can make that lasting impression. How many people swipe left or delete emails without reading them? They will always take the time to look at a business card, postcard or holiday card that they receive.” In Palm Desert, Sherry says, “We are a small set of cities that hold large events and conventions. This brings an increase to our population that is about triple the amount during certain months of the year. Thanks to our community, our key growth areas have included signage, blueprints, convention printing and direct mail.” She adds, “We would not be where we are today without the local franchise support, training and the IT department that Minuteman Press International provides. We owe a lot of our success to this.” Rewards & Advice for Others As she looks back on over 20 years and reflects on the rewards of owning a business, Sherri says, “I would say my biggest personal reward is that I have been able to achieve everything that I have wanted to in my life. I can’t really ask for more personally except for time. My biggest professional reward has been reaching that $1 million goal and making the Minuteman Press President’s Club.” As for what advice she would give to others, Sherri shares, “Make sure you are active with the quote process and follow-up. Understand the difference between shoppers (who are getting 3 quotes from various vendors) and buyers. I recommend you give the customer a day to digest the quote they received, then follow up and make sure you answer their questions. Lastly, make sure you let them know you want to meet their price point or their budget constraints if you do… Again, the difference between a shopper and a buyer will make the difference on whether you will want to meet their budget constraints.” Minuteman Press in Palm Desert is located at 73-660 Highway 111, Palm Desert, CA 92260. For more information, visit their website: https://minuteman.com/us/locations/ca/palm-desert/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

November 14, 2023 10:00 AM Eastern Standard Time

Image

ToolsGroup Positioned as the Leader in the SPARK Matrix for Retail Forecasting and Replenishment by Quadrant Knowledge Solutions

ToolsGroup

ToolsGroup, a global leader in retail and supply chain planning and optimization software, is proud to announce it has been named the technology leader in the SPARK Matrix ™ analysis of Retail Forecasting and Replenishment (RF&R) by Quadrant Knowledge Solutions (QKS). The Quadrant Knowledge Solutions SPARK Matrix: Retail Forecasting & Replenishment (RF&R), Q4, 2023 includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading Retail Forecasting and Replenishment (RF&R) vendors in the form of its SPARK Matrix. It gives users strategic information to evaluate vendor capabilities, competitive differentiation, and market position. According to Avinash Singh, the Analyst at Quadrant Knowledge Solutions who researched ToolsGroup and its dynamic JustEnough retail solution, “ToolsGroup has been placed as the leader in the SPARK Matrix: Retail Forecasting and Replenishment owing to its comprehensive and innovative RF&R solutions, a compelling vision and roadmap, an extensive RF&R vendor ecosystem, year-on-year growth, and comprehensive product offerings with in-depth domain experience.” This announcement comes on the heels of other recent and exciting developments in the ToolsGroup ecosystem since its acquisition of JustEnough, with the company being named a leader in the SPARK Matrix for Inventory Optimization and bolstering its retail and supply chain solutions by acquiring Evo, a provider of responsive artificial intelligence solutions. According to Sahil Gupta, Chief Product Officer, “Our intense focus on marketplace trends, customer needs, and advancements in the use of AI have enabled us to enhance the already powerful JustEnough solution. By combining real-time planning and execution capabilities with AI, we are furthering our vision to help organizations navigate the supply chain with the ability to sense and respond to changes in customers’ needs in real time and automate the optimal distribution of inventory.” “ToolsGroup is thrilled to be recognized as the leader in retail forecasting and replenishment by QKS,” said ToolsGroup CEO, Inna Kuznetsova. “Our customer-centric focus keeps us at the vanguard of innovation and helps us provide the software advancements and next-generation AI our customers rely on to achieve real-world KPIs. We are dedicated to continuing these endeavors and delivering enhanced business performance to retail organizations worldwide.” Download the report and read more about ToolsGroup’s industry accolades HERE. About Quadrant Knowledge Solutions Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients as the strategic knowledge partner in achieving business transformation goals with Strategic Business and Growth Advisory Services. Quadrant’s research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments. For more available research, visit: https://quadrant-solutions.com/market-research/ About ToolsGroup ToolsGroup’s innovative AI-powered solutions enable retailers, distributors, and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision making and unlock powerful business improvements in forecast accuracy, service levels, and inventory - delighting customers and achieving financial and ESG KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com. Contact Details MKPR Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Quadrant Knowledge Solutions Mr. Ajinkya Ingle +1 978-605-1066 ajinkya@quadrant-solutions.com Company Website https://www.toolsgroup.com

November 14, 2023 09:30 AM Eastern Standard Time

Image