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COLORESCIENCE® INTRODUCES BARRIER PRO™ COLLECTION: 1-STEP CLEANSER AND ESSENTIAL MOISTURIZER.

Colorescience

Colorescience®, a leading dermatologist-recommended specialty skincare company, is launching an innovative new collection of skin barrier-focused solutions, starting with two daily staples: Barrier Pro™ 1-Step Cleanser and Barrier Pro™ Essential Moisturizer. Developed in collaboration with skin health professionals, this powerful but gentle cleanser and innovative moisturizer help to enhance skin’s natural resilience and radiance by strengthening and maintaining the skin’s protective barrier. Colorescience Barrier Pro™ provides ultra-protective, skin barrier health achieved through intense multi-level hydration & moisture retention, a balanced microbiome, and free radical-fighting antioxidants. Skin starts and ends each day strengthened, supported and more resilient with the Colorescience Barrier Pro™ collection of products. Founder and medical director of Lucere Dermatology and Laser Clinic, and Board-certified dermatologist Dr. Zaki Taher is impressed by the complete approach to improving the skin barrier. “ The integrity of the skin’s barrier is pivotal to its overall health, functioning as the foremost shield against environmental factors. Our current understanding underscores that maintaining the skin’s barrier necessitates more than mere hydration. It is gratifying to note that the Barrier Pro line takes a comprehensive approach to skin health by focusing not only on augmenting hydration levels but also on supporting the skin microbiome and bolstering its resilience. This multifaceted care is crucial for the skin’s capacity to adapt and respond to external aggressors, such as blue light exposure. Utilizing such advanced skincare solutions can significantly contribute to healthier, more robust skin.” Barrier Pro™ 1-Step Cleanser ($46) removes makeup and stubborn mineral sunscreen in a single step – no need to double cleanse. This was a must for Colorescience®, the experts in all-mineral sun protection. A multi-benefit skin barrier-boosting solution, this more-than-a-cleanser helps support skin’s microbiome with a first-of-its-kind, patented Lactobacillus Ferment, a probiotic-like ferment that creates balance by favoring the beneficial bacteria that make up the skin's microbiome and discouraging harmful bacteria. Pink Pomelo Grapefruit promotes gentle exfoliation for a softer, smoother texture without skin feeling stripped. Patricia Boland, Vice President of Research & Development at Colorescience® shares, “As a company that is known for our innovative all-mineral, water-resistant sunscreens, we have often been asked by consumers and our aesthetic professional partners how to best remove the layers of protection at the end of the day without harsh ingredients and multiple cleanses. Barrier Pro 1-Step Cleanser not only removes it all in a single step- it supports skin’s microbiome, improves resilience to damage, and leaves skin feeling hydrated, soothed and smooth. Used alongside Barrier Pro Essential Moisturizer, these upgraded staples transform skin in a matter of days, revealing greater integrity and strength.” Barrier Pro™ Essential Moisturizer ($78 ) helps strengthen the skin’s protective barrier, support and balance the microbiome, and refine texture with a patent pending ingredient blend, resulting in a more plump, vibrant, healthy, and youthful appearance. It features an innovative tri-molecular hyaluronic acid that provides multi-layer hydration – different molecular weights of hyaluronic acid ensure lasting hydration and retention. The formula features a first-of-its-kind, patented Lactobacillus Ferment, a probiotic-like ferment that creates balance by favoring the beneficial bacteria that make up the skin's microbiome and discouraging harmful bacteria. Inclusion of a bioavailable vitamin E and hydrolyzed pea protein helps support skin’s adaptive response to UV exposure. The Essential Moisturizer also improves the skin’s adaptive response to increase protection from indoor and outdoor light, including UV and HEV (blue) light, and continues to improve the skin’s resilience and adaptive response over time. The emollient cream melts into the skin and prepares it for optimal sunscreen application. Jessie Pasquarello, advanced practice aesthetician at Robertson Cosmetic Center in Madison, WI states, “What I appreciate most about the Barrier Pro Essential Moisturizer is that it optimizes the skin barrier and easily fits into a skin regimen for so many people. My patients have a range of skin concerns, from dry to oily, aging to acne and everything in between. The texture makes you want to wear it and the ingredients are proven to deliver results. When it comes to impacting skin quality and improving skin resiliency, the Barrier Pro Essential Moisturizer and the 1-Step Cleanser are unlike any others.” ABOUT COLORESCIENCE Colorescience®, the leading innovator in all-mineral sun protection, delivers transformational skincare solutions through wearable multifunctional products that provide immediate confidence and long-term visible results. Crafted for users who know that great results require daily skincare and protection, Colorescience ® uses cutting-edge technology and clinically tested formulas to ensure efficacy and provide reassurance to people of all ages, skin types, and concerns. Colorescience® products speak for themselves through their wearability, published clinical studies, and skin-healthy ingredients. Contact Details Meredith Winfrey meredith@projectmmnyc.com Company Website https://www.colorescience.com

November 30, 2023 10:00 AM Eastern Standard Time

Claravine Achieves the new AWS Advertising and Marketing Technology Competency

Claravine

Claravine, The Data Standards Company TM, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Customer Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Claravine for its expertise in providing customers with a software that empowers advertisers and marketers to reinvent workloads with solutions that offer improved ability to deliver on the promise of modern marketing by consistently creating and applying data standards. As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly looking for partners with services and solutions purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers with AWS validated solutions and services that help accelerate their advertising and marketing transformation. An added benefit for customers migrating or building advertising and marketing workloads on AWS is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Claravine is powered by AWS to support use cases in this industry. Claravine’s platform, The Data Standards Cloud, powered by AWS, lets customers take a proactive approach, addressing the root of data problems by activating unique standards across people and technology. Its collaborative user interface moves customers beyond engineered spreadsheets and slow, costly data cleanup. Used by Fortune 1000 companies, Claravine’s strategic integrations with top marketing and advertising platforms allow global organizations to define, apply and connect standards across their ecosystems for faster decisions, greater agility and increased return-on-investment (ROI) for their digital advertising dollars. Some of The Data Standards Cloud’s offerings include: Define standards in one shared platform: Put data standards in one accessible place, bringing taxonomy to life and helping customers quickly adapt to changing data needs. Standardize taxonomies, naming conventions, and metadata across all digital experiences. Improve measurement of digital campaigns and ROI. Achieving the AWS Advertising and Marketing Technology Competency differentiates Claravine as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. This program showcases advertising and marketing technology consulting and software AWS Partners who have domain knowledge and are providing cloud services powered by AWS. To receive the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references. “Our team is dedicated to helping brands and agencies by leveraging the agility, breath of services, and pace of innovation that AWS provides. By achieving the AWS Advertising and Marketing Technology Competency, we can now provide data management processes to even more customers.” said Verl Allen, CEO of Claravine. “Our intuitive interface and varied list of top platform integrations make implementing increasingly needed data standards a seamless process.” AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify which AWS Partner solutions and services are powered by AWS for specific industry use cases. For a specific industry solution to meet a need, explore the AWS Partner solutions offered in AWS Data Exchange, AWS Marketplace, or APN Partners, including Claravine. About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation, supercharged by AI. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. Contact Details Kite Hill PR Michael Kocher michael@kitehillpr.com Company Website https://www.claravine.com/

November 30, 2023 09:00 AM Eastern Standard Time

Unlimited Remit starts Canada to Nepal/India remittance service

Renske Technologies

Unlimited Remit, a pioneering cross-border remittance company founded and operated entirely by individuals of Nepalese origin, proudly announces the initiation of remittance services from Canada to Nepal and India. The company, known for its extensive global reach, offers remittance solutions from 150 countries in 29 currencies, excelling in providing the best rates and facilitating instant bank deposits within business hours in Nepal and India through a streamlined, fast, and secure online platform. Unlimited Remit has achieved significant success in transforming the remittance landscape, particularly from the United States, by embracing a fully digital approach and eliminating cash transactions at both the sending and receiving ends. The primary mission of Unlimited Remit is to empower immigrants to send money back home to their friends and family in a safe, secure, fast, and digital manner at minimal costs. With 272 million migrants worldwide sending USD 930 billion annually, the company aims to reduce the considerable fees associated with traditional remittance methods. According to the World Bank, remittance companies charge 6.3%, while banks charge 10.66%, resulting in a staggering USD 60 billion in fees per year. Unlimited Remit ensures a user-friendly experience, allowing immigrants to send money from their phone apps or web apps digitally, saving time and ensuring the best exchange rates with no additional fees or charges. The company's goal is to ensure funds reach the bank accounts or wallets of recipients within minutes, in near real-time, bypassing unnecessary intermediaries and making the process safer, faster, and more cost-effective. "We are excited to offer our remittance services to the Nepali and Indian community in Canada," said Allen Bailochan Tuladhar, CEO of Unlimited Remit. "Our goal is to provide our customers with the best possible experience when sending money back home, and we are committed to offering the best rates and fastest bank deposits in Nepal and India." Unlimited Remit operates under the regulatory framework of the Financial Transactions and Reports Analysis Centre of Canada (FINTRAC) and holds membership with the Better Business Bureau (BBB). With entities in Singapore, the United States, Canada, the United Kingdom, Qatar, and Nepal, the company maintains a global presence to cater to the diverse needs of its users. During the initial months of its Canada launch, Unlimited Remit is introducing several promotional campaigns. New users will receive instant discounts ranging from CAD 5 to CAD 100, based on different sending slabs. Additionally, for transactions exceeding CAD 10,000, senders can avail themselves of a CAD 15 instant cash discount multiple times. The company has also integrated EarnSikka ( https://EarnSikka.com ) as its loyalty program, issuing Sikka for every remittance sent, which can be redeemed in subsequent transactions. Users utilizing referral codes will receive 650 Sikka, benefiting both the sender and the beneficiary. As part of this year's festival season, Unlimited Remit is conducting a lucky draw, offering NPR 18 lakhs worth of Sikka, ranging from Sikka 50 to Sikka 100,000 to both beneficiaries and senders. For more information, please visit www.unlimitedremit.com. About Unlimited Remit: Unlimited Remit is a licensed and regulated cross-border remittance company, offering services from 150 countries in 29 currencies. With a commitment to a fully digital and secure remittance experience, the company provides users with the best rates and instant bank deposits in Nepal and India. Operating under the supervision of FINTRAC and being a member of the BBB, Unlimited Remit has a global presence, including entities in Singapore, the US, Canada, the UK, Qatar, and Nepal. For more information, visit www.unlimitedremit.com. Contact Details Unlimited Remit Allen Bailochan Tuladhar - CEO +44 7746 698754 allen@unlimitedcloud.asia Company Website https://UnlimitedRemit.com

November 24, 2023 10:49 PM Eastern Standard Time

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Holiday Gift Guide

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 24, 2023 06:00 AM Eastern Standard Time

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Joint Climate Accounting Solution by Persefoni Japan and HULFT Proven to Reduce CO2 Emissions

HULFT,Inc.

HULFT announced today the successful test of Persefoni’s climate management and accounting platform (CMAP) combined with leading cloud data integration solution HULFT Square. The test was recently completed in Japan by a team of industry solution builders at Persefoni and Saison Information Systems, the parent company of HULFT. The team proved that Persefoni and HULFT solutions working together can greatly reduce the time and resources it takes to calculate CO2 emissions and complete the other reporting and analytical tasks in the climate accounting workflow. “The wide majority of SaaS, ERP and other enterprise applications do not specifically address the requirements for climate accounting, which slow results and require more IT resources,” said Masa Maruyama, CEO of HULFT. “If organizations are serious about achieving carbon neutrality, they can achieve their goal faster and more efficiently if they use technology solutions that are built specifically for the climate accounting use case.” Persefoni is a leading CMAP and a certified partner of the Partnership for Carbon Accounting for Finance. Its platform features highly accurate carbon accounting at the financial reporting system level. Underneath the application layer, HULFT Square provides data integration “plumbing” to acquire and transform all of the data feeds across the organization and from business partners that are required for climate accounting. With the complex volume, variety and velocity of Scope 1, 2 and 3 data, organizations benefit from a highly flexible cloud-based data integration platform. Test Result Findings: Carbon Accounting Workload Reduced by At Least 50% The process of calculating CO2 emissions can be divided into four major steps: collection of economic activity data, data transformation, structuring the data and creating visualizations and analyses. In the past, this effort has required a lot of manual work across disparate business applications and data integration methods. But with Persefoni, handling all of the application work and HULFT Square providing unified data integration, the entire effort is reduced by at least 50% and the reporting results are more accurate. About Persefoni Persefoni is a leading Climate Change Management and Carbon Accounting Platform (CMAP) company. Persefoni's SaaS-based solution, which is compliant with the PCAF and GHG Protocol, enables corporations and financial institutions to conduct climate change-related disclosure activities required by domestic and international stakeholders and regulators with a high degree of reliability, transparency, and convenience. Persefoni's platform is an "ERP for carbon" that centralizes Scope 1 through 3 carbon management (across your entire supply chain, domestic and international), allowing companies to proceed with carbon accounting and management with the same rigor and reliability as traditional accounting practices. Companies can proceed with carbon accounting and management operations with the same rigor and reliability as conventional accounting operations. About HULFT, Inc. Today’s enterprise works hard for data. IT teams spend excessive amounts of time and money manually connecting disparate silos of data, which are often insecure. HULFT, a division of Saison Information Systems (TYO: 9640), has helped more than 10,000 global customers automate, orchestrate, and accelerate the secure flow of information at scale. HULFT helps IT and business leaders quickly find, secure, organize, transform, and move the correct information – automating the entire business processes of data flow and unlocking value in a sea of information. HULFT is the engine that makes data work. For more information, please visit https://hulftinc.com/. Contact Details HULFT, Inc Kurt Foeller kfoeller@hulftinc.com

November 22, 2023 10:01 AM Eastern Standard Time

Cyber budgets fail to meet expectations with only 1% increase on previous year in the U.S., finds S-RM

S-RM

· In 2023, the average cyber budget for large organizations grew by 3.1% YOY globally to USD 27.10 million — but only by 1% YOY in the U.S. · The increase falls below the 5% rise anticipated by Senior IT professionals and their C-suites cited in S-RM’s Cyber Security Insights Report 2023 · Nearly a third (31%) of organizations say lack of budget is a key cybersecurity challenge S-RM, a leading global corporate intelligence and cybersecurity consultancy, today published its Cyber Security Insights Report 2023, which reveals that this year’s cyber budgets for large organizations are falling short of expectations. In 2023, globally the average cyber budget grew to USD 27.10 million, up 3.1% from USD 26.30 million in 2022. In the U.S., budgets grew only by 1%. S-RM’s research shows that senior IT professionals and their C-suites had anticipated a more substantial increase of 5%, which would have seen budgets reach USD 27.60 million. The appetite for more budget comes after a year of rising operational costs – a result of wider economic turbulence – and a growing cyber threat following rapid advancements in generative AI. Cybersecurity departments want more budget to upskill employees (42%) and recruit additional skilled personnel (41%) to accommodate this rising threat. On average, cyber budgets make up a quarter (25%) of an organization's overall IT budget, marking a 1% decrease in share from 2022. This allocation varies across sectors, with Retail being the most generous (28%) and Energy & Utilities allocating the least (18%) toward tackling cyber threats. Navigating tightened purse strings Lack of budget was cited as a key challenge by nearly one third (31%) of organizations. To navigate this, cybersecurity teams have been prioritizing spend in the most ‘value for money’ areas. For the third consecutive year, investment in cyber technology topped the list, though fewer organizations highlighted technology as delivering the value commensurate with its cost in 2023 (49%) than in 2022 (58%). This dip can be attributed to a growing awareness that alongside cybersecurity technology, organizations need to invest in governance and personnel to effectively enable and manage new tech. This is a view more prevalent among IT professionals charged with implementing cyber tech solutions, with only 43% citing technology as ‘high value for money’ compared to 56% of C-suite executives. The findings reflect a misalignment of expectations between the operators of cyber technologies and those a step removed from their day-to-day applications. Organizations are adopting several other strategies to manage cybersecurity with restricted budgets: IT and security optimization - Identifying cost reduction opportunities by making existing processes more efficient to allocate budget for more critical initiatives. Future-focused investment - Investing now in security initiatives for long-term cost savings. Outsourcing - Contracting out IT and security functions to Managed Service Security Providers (MSSPs) or virtual Chief Information Security Officers (vCISOs). Paul Caron, Head of Cybersecurity, Americas at S-RM, said: “It’s reassuring that cybersecurity budgets are still rising in these challenging times, but this level of increase is simply not enough to tackle the growing cyber threat. This year’s increase has failed to meet the expectations of cyber teams and reveals that cyber security may be taking a back seat as its share of the overall IT budget declines. “Navigating ongoing skill shortages and investing in training and development of teams comes at a cost, but cyber professionals are not receiving the budget they need to deliver on these critical initiatives. Organizations will have to continue being cautious with cyber security spend, identifying those ‘value for money’ areas that will enable them to manage emerging cyber threats with tightened purse strings.” For more information, access the full 2023 Cyber Security Insights Report on S-RM's official website here: https://www.s-rminform.com/cyber-security-insights-report-2023 ENDS Notes to Editors: Methodology: The S-RM Cyber Security Insights Report 2023 follows on from our 2022 report, where we seek to understand the specific cybersecurity challenges faced by C-suite leaders and senior IT decision makers. For the 2023 report, we interviewed 602 C-Suite and senior IT professionals on the most pressing cyber challenges, cyber security incidents, and cyber budgets over the past year. For more information, access the full 2023 Cyber Security Insights Report on S-RM's official website here: https://www.s-rminform.com/cyber-security-insights-report-2023 About S-RM S-RM is a global corporate intelligence and cybersecurity consultancy with expertise in insurance, cybersecurity, and cyber response. Headquartered in London, S-RM works across 9 international offices and advises companies ranging from blue-chip corporates to large financial institutions, and beyond. To find out more about S-RM, visit https://www.s-rminform.com/ Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com

November 20, 2023 02:00 PM Eastern Standard Time

WHAT’S HOT THIS HOLIDAY – BLACK FRIDAY & CYBER MONDAY DEALS

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 16, 2023 07:00 AM Eastern Standard Time

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New Alvarez & Marsal Fall 2023 Consumer Sentiment Report Highlights Impacts of Inflation, Recession, Consumer Skepticism

Alvarez & Marsal Consumer and Retail Group

Consumers are planning to spend less on indulgences and prioritize basic needs compared to Spring 2023 Over half of consumers are shopping second- hand which is driven by low prices in second- hand markets This holiday season consumers will spend more on gifts versus Fall 2022 and will prioritize gifts for others over gifts for themselves Global professional services firm Alvarez & Marsal’s Consumer and Retail Group (A&M CRG) today released its newest consumer report, Consumer Sentiment Survey Fall 2023, which looks at the impacts of inflation and resultant changes in consumer spending over the last year, as well as spending expectations for the coming six-month period. This is the fifth chapter of its bi-annual Consumer Sentiment Report, based on a survey of 1,500+ consumers matching the U.S. adult population according to gender, age, ethnicity, region and income. The report covers various changing behaviors in response to personal finances and the state of the economy, including consumers’ shopping priorities by category, concerns over rising prices, holiday plans, and other factors that will affect purchase decisions this fall/winter, and more. “One of the objectives of our semi-annual survey is to understand how consistent economic concerns impact consumer spending behavior, channel preferences and overall confidence in their financial security over time,” stated Chad Lusk, Managing Director at Alvarez & Marsal’s Consumer and Retail Group. “This cycle’s survey showed us that while consumer outlook was more favorable in Spring 2023, consumers are more pessimistic going into the winter months and plan to be more cautious with their spending. Despite this, we are seeing a year-over-year benefit in that consumers are still planning to participate more in holiday shopping when compared to Fall 2022.” The study found that: Consumer expectations are weaker this fall, they expect to save less money and have less money compared to Spring 2023 While we are seeing consumers plan to spend more money on basic needs, they are planning to spend less on experiences and indulgences. 67% of consumers believe that prices will continue to rise, and 65% believe the U.S. will be in a recession within the next year Consumers are more highly motivated to join loyalty programs through special promotions and discounts and redeemable rewards “Retailers should be aware of this cautious consumer mindset and manage inventory appropriately to ensure assortments are in-line with consumer spending plans,” said Lusk. “Smart retailers should remain flexible and be prepared to offer discounts and promotions in non-essential categories, as the season unfolds.” To download a pdf of Consumer Sentiment Survey Fall 2023, please visit: https://alvarezandmarsal-crg.com/insight/consumer-sentiment-survey-fall-23/ About Alvarez & Marsal Consumer Retail Group The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities toward their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://www.alvarezandmarsal.com/industries/retail/retail

November 15, 2023 09:00 AM Eastern Standard Time

Minuteman Press Franchise Owner Sherri Winslow Reflects on Over 20 Years in Palm Desert, CA and Joins President’s Club

Minuteman Press International Inc

Sherri Winslow is the owner of the Minuteman Press franchise in Palm Desert, CA since April of 2002. When her husband suddenly passed away in 2012, Sherri made the difficult decision to carry on as she took a more prominent role in the business as the sole owner and operator. Since then, Sherri has continued to build her business and in 2023 she was honored and acknowledged as one of the newest members of the Minuteman Press President’s Club. As she reflects on her accomplishments, Sherri shares her thoughts on 20-plus years and joining the President’s Club, keys to success and longevity, advice to others, and more. Celebrating 20 Years + Joining Minuteman Press President’s Club In 2022, Sherri celebrated 20 years of business ownership for Minuteman Press in Palm Desert. Today, in 2023, Sherri is now recognized as a member of the Minuteman Press International President’s Club for achieving yearly gross sales of over $1 million in 2022. Sherri shares, “Reflecting on our 20 years in business makes me realize that we were fortunate to partner with a good franchisor. Very few small businesses were able to make it through this period without a strong management and operational program to follow. That along with proper training and support from people that have been in the print business have made a huge impact. We will always be thankful for this.” She continues, “In 2023, I was proud to join the Minuteman Press International President’s Club. We have had fairly steady growth over the past 20 years. We started out making $19,000 in our first month after buying an existing business. In 2012, I lost my husband and I personally went from part-time to being the boss. My staff and Minuteman Press local support led by RVP Dan Byers helped me through one of the most difficult times in my life. It was a very foggy year but we made it. In the past few years, we were getting close to the $1 million milestone and we set that as our goal last year. My staff and I worked very hard to make sure we reached that goal. A lot of hard work and determination helped us get there.” When asked about her keys to success and growth, Sherri says, “Our longevity and success is primarily due to our staff and customer service. We have had many referrals through the years without asking. Now that we have been through the last training session, we plan to start asking for referrals through different channels. Other contributing factors to our success are related to our direct & internet marketing along with expanding our services & products over the years. We added wide format in the beginning, then signage, direct mail, and blueprints.” Sherri continues, “There are two other areas worth mentioning that I feel have been successful for us. The first has to do with Google Reviews, which has been a point of focus at regional meetings. At one meeting before the pandemic hit, there were around 50 people in attendance from many franchises in Southern California. We talked about how important Google Reviews are. We shared materials used to get reviews and it really blossomed here. I get a lot of new customers because they did a search and noticed how many good reviews we have.” She further shares, “Next is having good storefront and building signage. My shop is on the main highway that people travel from one end of the valley to the other. You can’t miss my shop because we went big and bold with the signage. I would do more, but the local laws don’t allow it. People always tell me they find me from our signage.” Printing Industry & Community/Franchise Support Sherri shares her insights on the printing industry today, saying, “Printing remains vital to businesses today because it provides a connection that stays with the consumer as opposed to the internet or email. Your printed materials end up in someone’s hand, which can make that lasting impression. How many people swipe left or delete emails without reading them? They will always take the time to look at a business card, postcard or holiday card that they receive.” In Palm Desert, Sherry says, “We are a small set of cities that hold large events and conventions. This brings an increase to our population that is about triple the amount during certain months of the year. Thanks to our community, our key growth areas have included signage, blueprints, convention printing and direct mail.” She adds, “We would not be where we are today without the local franchise support, training and the IT department that Minuteman Press International provides. We owe a lot of our success to this.” Rewards & Advice for Others As she looks back on over 20 years and reflects on the rewards of owning a business, Sherri says, “I would say my biggest personal reward is that I have been able to achieve everything that I have wanted to in my life. I can’t really ask for more personally except for time. My biggest professional reward has been reaching that $1 million goal and making the Minuteman Press President’s Club.” As for what advice she would give to others, Sherri shares, “Make sure you are active with the quote process and follow-up. Understand the difference between shoppers (who are getting 3 quotes from various vendors) and buyers. I recommend you give the customer a day to digest the quote they received, then follow up and make sure you answer their questions. Lastly, make sure you let them know you want to meet their price point or their budget constraints if you do… Again, the difference between a shopper and a buyer will make the difference on whether you will want to meet their budget constraints.” Minuteman Press in Palm Desert is located at 73-660 Highway 111, Palm Desert, CA 92260. For more information, visit their website: https://minuteman.com/us/locations/ca/palm-desert/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

November 14, 2023 10:00 AM Eastern Standard Time

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