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Fine Hygienic Holding Continues to Lead on Progressive Female-Friendly Workplace Reforms with Pregnancy Loss Policy

Fine Hygienic Holding

Fine Hygienic Holding (FHH), the world-leading wellness group and manufacturer of hygienic paper products and long-term germ protection solutions, has yet again taken the initiative to introduce new female-friendly policies as part of its continuous workplace reforms which aim to provide the most inclusive and welcoming environment possible for all its employees. Demonstrating that the company is serious about bringing about positive change, it has updated its Parental Leave Policy to include provisions for miscarriage or stillbirth, across all its locations. FHH already has generous maternity leave provisions for working mothers who benefit from 16 weeks of paid leave, above what the International Labour Organization recommends, and it even offers 3 weeks of paid paternity leave, which puts it at the forefront not only in the MENA region but also globally. Employees are eligible for compassionate leave upon the unfortunate event of a female employee or a male employee’s spouse suffering a miscarriage or stillbirth. In both instances the employee is entitled to five days of paid leave, and females may take an additional five days of unpaid leave. This comes in line with FHH’s core values to lead with empathy and extend leave to women needing time to recover physically and emotionally, and to consider the needs of male partners as well. No other company in the region offers such a generous leave policy, with provisions for maternity, paternity, miscarriage or stillbirth, in addition to a monthly day off for females. James Michael Lafferty, FHH CEO, said, “Our company believes that – if we take care of the people, the business will take care of itself – which is why we are constantly on the lookout for practices that support our employees’ wellbeing, especially during pivotal moments in their lives. With our updated policy our aim is to live our values and support our employees through difficult times.” FHH adheres to the highest standards of HR practices with a strong emphasis on supporting and empowering parents within its workforce. It is worth mentioning that the company was recently recognized as a Top Employer Middle East 2022 by the prestigious Top Employers Institute in every country it operates. Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. Committed to becoming “the shining star of the Arab FMCG business world,” the Group focuses on wellness, sustainability, pioneering CSR programs, and state-of-the-art production processes. Fine Hygienic Holding offers a diverse array of award-winning products including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to its advanced range of personal protective equipment (PPE) and long-lasting germ protection solutions, it also brings Nai natural iced teas and innovative nutritional supplements, Motiva, to the market. Along with multiple accolated and awards over the years, particularly for its products and CSR initiatives, the company was recognized as a Top Employer Middle East 2022 by the prestigious Top Employers Institute in every country it operates. Contact Details Rana Kawalit | │ Corporate Communication & PR Director Rkawalit@finehh.com Company Website https://www.finehh.com/

April 11, 2022 02:59 AM Eastern Daylight Time

Minuteman Press Franchise in Bath, England Moves to New Location, Lands Bath City FC Sponsorship

Minuteman Press International Inc

After 23 years in business and now entering their 24 th year, the long-time Minuteman Press franchise in Bath England has moved to a beautiful new location located on Pines Way Industrial Estate in central Bath. Since the move, Minuteman Press in Bath has nearly doubled production capacity and produced quicker turnaround times for their clients. In what has been a busy year for Minuteman Press in Bath, they have also landed a back of shirt sponsorship for Bath City FC. Throughout the 2021/2022 season, Minuteman Press in Bath has had their logo on player uniforms to increase their brand awareness and visibility. Managing Director David Ghent and Marketing Director Dave Dixon talk about the history of the business as well as what the future holds for Minuteman Press in Bath. What is the history of the business? Dave Dixon: “It all started in 1998 when our MD David Ghent had a vision to provide the best printing services in Bath. He saw a gap in the market for a city-centre location to offer on-site print and copying services. We’ve since outgrown our Walcot Street site and have developed into a commercial, print and signage service in our new facility at Pines Way.” How has the business grown and what are the keys to your success? David Ghent: “For us it’s always been about putting our customers first. We like to help them stretch their marketing budgets as far as possible. Sometimes it’s not about finding the cheapest option, it’s about the maximum return on investment. The success of our customer base is our success. We still have customers today that placed their first orders back in 1998!” What would you say have been the major changes to the printing industry over the past decade? Dave Dixon: “Speed and print enhancements! Sure, if you want a simple brochure to go through the door or get picked up with a load of other flyers that’s great, we can produce thousands of those and you’ll get a small percentage return rate. However, we find that once we add a spot of gloss, gold ink or foil it stands out from the crowd. We’ve also invested heavily over the years in the most up to date technology and most reliable kit to ensure that we can produce great results on time and quickly. After all you’ve seen it on your screen and you are keen to have it in your hand.” How do you set yourself apart from the competition especially online suppliers? David Ghent: “Online print is great if you want cheap bulk printing and you’re 100 percent sure that your artwork is designed well, you’re not too concerned about the final colours and you don’t need any advice or are not expecting a long term relationship with a local supplier. Most of our clients value business relationships and like to discuss their print job and how they might make it look as good as possible. Alongside that excellent level of customer service, we are also able to meet almost any deadline; most of our work is produced the same day on site here at Pines Way, with real people checking your artwork, colours and print quality. We are also a one stop shop. We will deal with your business forms, flyers and brochures, and we can also produce shop signage, vehicle graphics and exhibition displays. You really don’t need to go to many sources for your marketing materials. That’s how we differentiate ourselves.” How did you adapt over the past two years and diversify your offerings? Dave Dixon: “We very soon discovered the joy of floor and wall graphics! We did a little but of that pre-pandemic, but then we had to take it to another level. Our Large Format Studio Manager was in fact working hard during the first lockdown producing a catalogue with a full range of social distancing signage. We also had to test the materials to ensure that they were safe enough for installation on the ground – we really didn’t want people slipping on our floor graphics! We produced thousands of linear metres of floor and wall graphics. We continue to do so now, but for marketing purposes rather than safety.” Why did you decide to move to your new location and what does it mean for your clients and your future? David Ghent: “In reality, we outgrew Walcot Street and we really could not reach our full potential there. The new location represents a €1 million investment in the business. We have two of Xerox’s top end presses and we have added the full range of specialty colours to those, this includes white, fluorescent, gold, silver and clear toners, the range of colours we can really achieve is impressive. We’ve added short run foiling in house and of course our huge vehicle bay means that we can now do signwriting on cars and vans. Our signage team is expanding our offerings further. Interiors will be a big growth area for us including printed graphics on walls, floors, and windows. Window blinds are very popular at the moment and a really cost-effective way to keep your branding visible.” What makes you most proud as you reflect on the past 24 years? Dave Dixon: “We are proud of our level of customer retention. We work closely with our client base to ensure that they are always happy. We are also always happy to give back to our local community through supporting charities and clubs with free or heavy discounted pricing, as well as being proud to be a local business taking part in the civic life of our city.” What’s next for Minuteman Press in Bath? David Ghent: “We are in the right premises at last, so we now need to consolidate and plan for expansion. We need to continue strengthening our print and signage offerings and ensure that we are seen locally as Bath’s number one printer, as well as growing our online sales.” For more information on Minuteman Press in Bath, England, visit https://minutemanbath.co.uk. Learn more about Minuteman Press UK franchise opportunities at https://minutemanpressfranchise.co.uk. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

April 06, 2022 10:10 AM Eastern Daylight Time

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Ukraine and Libya conflicts microcosms for upending today's world order

Morgan Marketing & Communications

Speakers JASON PACK ( Senior Analyst at the NATO Foundation and President of Libya-Analysis LLC ) and Ambassador Jonathan Winer (Former US Special Envoy to Libya and Non Resident Fellow at the Middle East Institute) will be illuminating today's dis-order in today's geopolitics at the National Press Club in Washington, DC on the occasion of the launch of Mr. Pack's new work, Libya and the Global Enduring Disorder, being held on Monday, April 11th from 3-5PM in the Zenger Room. The world seems to have gone directly from a hegemonic US-led international system to an interregnum in global order. The traditional phase of multipolarity—or a restoration of the balance of power, or even a struggle among rival systems of order, has been skipped. Jason Pack's Libya and the Global Enduring Disorder (Hurst/Oxford University Press) presents the Libya and Ukraine conflicts as an ideal microcosms for examining the collective action failures typical of our new geopolitics. Jonathan Winer's Afterword contextualizes what the Libya conflict reveals about today's international arena. Their talk is an examination of the current state of the world and American and Western policy towards key geostrategic hotspots framed in light of Jason Pack's Enduring Disorder concept. Broadening out from the discoveries of his core research on Libya, he will discuss how the West's response to the Ukraine crisis highlights where today's geopolitics seem to be headed -- bringing into sharp focus the need for a Western-led, rules-based global order. For more background on the book's main argument and its applicability to the current Ukraine crisis consult, Jason's recent pieces in New Lines Magazine Why Putin Is Playing Poker, Not Chess or with Foreign Policy ' Libya’s Chaos Is a Warning to the World '. For Mr Pack's, argument for a more robust transatlantic approach to order the current disorder, see his: When the US shrinks from the stage, things fall apart --- lead article Boston Globe IDEAS Section. For more information on the event, go to https://www.press.org/events/ukraine-libya-and-global-enduring-disorder Morgan Marketing and Communications is a client-based, retained marketing and communications agency in the maritime industry committed to providing its clients with the highest quality professional marketing and communications services available. Our mission is to partner with our clients to meet their needs, and exceed their goals. Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-260-0480 c.walker@morganmarketcomm.com Company Website https://morganmarketcomm.com/

April 05, 2022 04:12 PM Eastern Daylight Time

ShipIn Systems Secures Funding for Innovative Visual Fleet Management Platform from Munich Re Ventures

ShipIn

ShipIn Systems, the world’s first Visual Fleet Management Platform, today announced an investment by Munich Re Ventures, the venture capital arm of Munich Re Group, one of the world’s leading providers of reinsurance, primary insurance, and insurance-related risk solutions. “By partnering with Munich Re Ventures, we are helping to build a safer and more productive future for the maritime industry,” said Osher Perry, Co-Founder and CEO of ShipIn Systems. “The reality is that as ships are getting bigger, crew are getting smaller. ShipIn’s mission is to give seafarers the advanced digital tools required to do their jobs better and fleet managers the experience and benefits of working ‘shoulder-to-shoulder’ with their seaborne teams. We believe every ship will have Visual Fleet Management in the near future.” By deploying AI-powered cameras and real-time visual analytics, ShipIn proactively alerts shipowners, managers, and seafarers to onboard anomalies around bridge activities, safety and security, cargo operations and maintenance. With real-time notifications, benchmarking of vessel performance, and remote audits, ShipIn delivers a reduction of 40% in incidents and increase of cargo operations efficiency by 8%, directly improving financial performance of global fleets. "By investing in ShipIn, Munich Re Ventures has clearly shown their belief in the platform and the power it has to reduce incidents onboard ships, making voyages safer with AI technology,” said Dr. Kirsi Tikka, ShipIn Advisor and Maritime Leader. “I can foresee a future where having ShipIn onboard may reduce the cost of insurance for ship owners and will benefit the insurance industry as well." The maritime industry transports more than 90% of the world’s goods and energy, accounting for $14 trillion in world trade. The partnership with Munich Re Ventures will support ShipIn’s expansion, broadening access to Visual Fleet Management for fleets worldwide. “ShipIn’s patented platform brings the vision and capability to support the broader digitalization of the marine and cargo shipping industry,” said Timur Davis, Investment Principal, Munich Re Ventures. “We see this trend as an important enabler for marine organizations to make more informed decisions in managing assets at sea. Munich Re Ventures looks forward to collaborating with ShipIn to reduce incidents on a ship, improve overall safety and operations, and ensure effective and timely resolution to on-board incidents.” With more than $1 billion in assets under management, Munich Re Ventures invests in the most innovative startups engaged in developing new technologies and business models that will transform the future of risk and risk transfer. With its inaugural maritime investment, Munich Re Ventures supports a future of marine insurance and reinsurance driven by ShipIn’s innovative AI solutions to de-risk the future of transportation. “It’s clear to see the potential in ShipIn’s advanced AI technology for the maritime industry.” said Ronald Kargl, Chief Underwriting Officer for Marine Reinsurance, Munich Re. “We’re excited to see a solution that can make shipping safer for all onboard.” ShipIn Systems is the world’s first Visual Fleet Management Platform, enabling seamless ship-to-shore collaboration for maritime fleets. By deploying AI-powered cameras and real-time visual analytics, ShipIn’s platform proactively alerts shipowners, managers, and seafarers to onboard anomalies, reducing incidents onboard and increasing cargo operations efficiency. Creating a digital bridge between ship and shore, ShipIn provides objective insights into safety, security, cargo operations, maintenance, and more. With all tracking rolling up to an analytics dashboard, the platform makes it easy to benchmark performance, conduct remote audits, and improve the operational ROI of your entire fleet. Learn more at ShipIn.ai. Contact Details ShipIn Carleen Lyden Walker +1 203-260-0480 c.walker@morganmarketcomm.com

April 05, 2022 12:50 PM Eastern Daylight Time

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Stagwell’s (STGW) Flagship Media Agency Assembly Selected by Lenovo as Global Agency of Record For EMEA, North America, & Latin America

Assembly

Global omnichannel agency Assembly has been named a Media Agency of Record for Lenovo, one of the world’s largest technology companies. Assembly will lead Lenovo’s full-funnel paid media program for its consumer (including Yoga and Lenovo Legion gaming), commercial (including ThinkPad), and small and medium-sized business segments (including ThinkBook) across North America, Europe, the Middle East, Africa, and Latin America. Lenovo has brought Assembly on to strengthen its audience-centric and insight-led media approach, with an emphasis on data convergence, performance measurement, and technology, to drive greater marketing effectiveness. The appointment supports the operationalization of Lenovo’s global marketing strategy, which sees agency partners and Lenovo’s Global Media Strategy Center of Excellence working together in an innovative hybrid model. “As the technology and marketing industries undergo a profound transformation in an increasingly fragmented digital ecosystem, marketing needs to adapt and modernize as we navigate this new environment,” said Gina Qiao, Senior Vice President and Chief Strategy and Marketing Officer at Lenovo. “We look forward to working with our new agency partners to continue innovating how and where we tell Lenovo’s vision of smarter technology for all, and to further advance the industry.” Lenovo represents one of the world’s widest portfolio of technology devices, solutions and services, with a bold vision to deliver Smarter Technology for All, from smarter supply chains to human-centered technology that improves the lives of communities everywhere. “It's such an exciting time to partner with Lenovo. With huge opportunities for transformation and growth, we look forward to bringing data, technology, and omnichannel media solutions to Lenovo’s global marketing strategy,” said James Townsend, Global CEO of Assembly and Global CEO of Stagwell Media Network. “This is a partnership aligned in the ambition to continue transforming marketing and we’re grateful for the opportunity to work alongside the whole Lenovo team.” Assembly is part of Stagwell, the challenger network built to transform marketing. “Lenovo is a world-class, globally-recognized brand, and we look forward to growing their business and transforming their marketing capabilities for the future,” said Mark Penn, Stagwell CEO and Chairman. Assembly’s appointment is effective April 2022. The terms of the deal were not disclosed. ABOUT ASSEMBLY: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We're home to more than 1,500 of the industry's top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. ABOUT LENOVO: Lenovo (HKSE: 992) (ADR: LNVGY) is a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. To find out more visit https://www.lenovo.com and read about the latest news via our StoryHub. ABOUT STAGWELL: Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. ABOUT STAGWELL MEDIA NETWORK: Stagwell’s Media Network is a group of leading multichannel agencies home to more than 3,000 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to $5 billion in media. Agencies include Assembly, MMI Agency, Goodstuff and Grason, creative consultancy GALE, B2B specialist Multiview, multi-lingual content agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

April 04, 2022 09:00 AM Eastern Daylight Time

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Lancer Dermatology Announces Partnership with Forefront Dermatology

Lancer

Premier Beverly Hills-based dermatology practice, Lancer Dermatology, announced today that it has partnered with Forefront Dermatology, the largest physician-led single specialty group providing dermatological services in the United States with over 200+ dermatology practices. The collaboration with Forefront Dermatology will serve to expand the world-renowned legacy of the Lancer Dermatology practice through satellite clinics in select additional markets across the United States. Since opening the clinic in 1983, Dr. Harold Lancer has grown his Beverly Hills-based dermatology practice into a world-renowned mecca with a celebrity cult-following. Currently, the practice is a global destination for celebrities, socialites, and even members of royal families. Dr. Lancer’s work ethic, integrity, approach, and results make him one of the most sought-out dermatology professionals, piquing the interest of Forefront Dermatology. The team at Lancer Dermatology consists of tenured nurses and skilled aestheticians who have been personally trained by Dr. Lancer to deliver the highest level of service and care to their patients. The partnership between Lancer Dermatology and Forefront Dermatology will allow the legacy and state-of-the-art care that Lancer Dermatology is known for worldwide, to expand beyond the Beverly Hills clinic for many years to come. By opening satellite locations across the nation, even more patients will be able to experience the state-of-the-art care that Lancer Dermatology is celebrated for, even if they are unable to visit the Beverly Hills practice. “The highlight of my career was when I opened the doors to my Beverly Hills clinic in 1983, and every day since then I have had the pleasure of treating my patients with unparalleled care. I am proud to partner with Forefront Dermatology to extend the legacy we have created at Lancer Dermatology to make our state-of-the-art experience and treatments even more accessible,” said Dr. Harold Lancer, Board-Certified Dermatologist and Founder of Lancer Dermatology and Lancer Skincare. “For many years, we have had the goal to extend the state-of-the-art approach of Lancer Dermatology practice beyond the Beverly Hills clinic. When Forefront Dermatology approached our team, it was clear that their preeminent expertise in expansion was in perfect alignment with our goals. Through this partnership, we are thrilled to be expanding our legacy, without sacrificing on quality of care,” said Tracey Sameyah, CEO of Lancer Skincare. “Our partnership with Dr. Lancer and the Lancer Dermatology Team is consistent with our approach to partnering with Board-Certified Dermatologists and Surgeons that are committed to physician leadership, innovation, and exceptional patient experiences and outcomes. We are thrilled to partner with Dr. Lancer on expanding access to dermatology care and leveraging the expertise and strong reputation he has garnered over the past 30 years,” said Betsy J. Wernli, MD, President of Forefront Dermatology. The Beverly Hills clinic will remain unaffected by the partnership, with no changes being made to the day-to-day operations or existing staff of distinguished nurses and aestheticians. Dr. Lancer’s international skincare brand, Lancer Skincare, will also remain a separate entity, owned solely by Dr. Lancer, with no changes to the award-winning products that bring to life his philosophy of “from practice to product.” Lancer Dermatology is moving faster than ever to make its state-of-the-art care and approach more accessible and available to everyone. For more information about Lancer Dermatology, please visit LancerSkincare.com or @drlancerrx. About Lancer Dermatology The goal at Lancer Dermatology is to provide each patient with expert skin care and a personalized, first-class experience. Lancer Dermatology offers state-of-the-art care in aesthetic, cosmetic, medical and surgical dermatology treatments. The Lancer Dermatology team consists of tenured nurses who have been personally trained by Dr. Lancer to deliver the highest level of service and care to our patients. Dr. Lancer believes that the best way to foster trust and commitment amongst patients is to have a knowledgeable and familiar team at his side. The Lancer Nursing Team is an elite and talented group of professionals who are always on hand to assist with all patient consultations and procedures. Dr. Lancer's skilled aestheticians possess decades of experience providing customized services and treatments to patients. Trained by Dr. Lancer himself, the aesthetician team is comprised of multilingual, highly-professional and sought-after experts who are proficient in The Lancer Method protocols as well as all of the Services & Technologies offered exclusively at the Lancer Dermatology Clinic. With revolutionized procedures and tools, the team is able to provide a personalized, best-in-class experience to every patient. About Forefront Dermatology Located throughout the East, Midwest, Mid-Atlantic, Southwest, Southeast and West, Forefront Dermatology is a large and growing, physician-led, single-specialty group practice comprising 200+ dermatology practices. Forefront's community-based, Board-Certified Dermatologists and specialists provide best-in-class general, surgical and cosmetic dermatological care along with related laboratory services. Headquartered in Manitowoc, WI, Forefront's Board-Certified Dermatologists and medical specialists are dedicated to providing the highest standard of care for conditions of the hair, skin, and nails to people of all ages and stages of life. Using innovative and proven solutions, Forefront's caring, Board-Certified Dermatologists and medical specialists treat the total patient to help improve not only the condition of their skin, but also their quality of life. To learn more, visit www.ForefrontDermatology.com. Contact Details OGAKI Malinda Torres +1 646-475-7056 mtorres@ogakidigital.com Company Website https://www.lancerskincare.com/

April 04, 2022 09:00 AM Eastern Daylight Time

Green Cubes Technology Announces Membership in CircuBAT Research Program

Green Cubes Technology

Green Cubes Technology, a leader in electrification and Lithium power solutions, today announced its participation as a founding member in CircuBAT. CircuBAT is a Swiss research program that aims to create a Swiss circular business model for the production, application, and recycling of Lithium-ion batteries. Seven Swiss research institutions and 24 companies are joining forces to look for ways to boost sustainability in all stages of a battery’s life cycle. CircuBAT will focus on finding solutions that boost sustainability in all phases of a Lithium-ion battery’s life cycle. This will include extending the lifespan of batteries during their first application. Researchers hope to achieve this by developing optimal charging and discharging strategies as well as new concepts for battery construction that make repairs easy. The project also aims to put batteries to use as stationary energy storage systems after they are retired from their first mobility-related application. To that end, CircuBAT will look at the best ways of integrating these batteries at a local level and ensuring their safe and efficient operation. Finally, the researchers will look for solutions for remanufacturing batteries and recovering materials that enable large quantities of high-quality secondary raw materials to be used to produce new batteries. Bern University of Applied Sciences BFH is the Leading House in the CircuBAT project. On the science side, an additional six Swiss research institutions are involved in the project: Empa, the Swiss Center for Electronics and Microtechnology (CSEM), the University of St. Gallen (HSG), the Eastern Switzerland University of Applied Sciences (OST), the Switzerland Innovation Park Biel / Bienne (SIPBB) and the EPFL (Swiss Federal Institute of Technology). These institutions are joined by 24 companies from economy and industry, among them Kyburz, Leclanché, Bühler and Green Cubes Technology. As a founding member of CircuBAT, Green Cubes Technology has made a multi-year financial investment in the program. The company will also contribute first-use lithium-ion batteries for experimentation and testing within the program, provide engineering design services to develop new more-efficient batteries, and contribute intellectual property to achieve the objectives of CircuBAT. Green Cubes Technology will participate in two working groups. The “First Use” group will focus on extending the life of first-use batteries through extensive analysis of deployed batteries in the field. Green Cubes Technology will contribute performance data collected from its prolific installed base of Lithium-ion batteries. The “Second Life” group will focus on creating second-use and second-life opportunities to minimize the total CO 2 footprint of lithium-ion battery systems during their lifetime. Since its inception 30 years ago, Green Cubes Technology has gained considerable experience minimizing the environmental impact of its deployed batteries. This positive impact will be amplified with a system of second life batteries, where the installed base of first use batteries is redeployed when they reach a certain age limit. The Lithium-ion cells used in Green Cubes Technology’s batteries are non-toxic, and are currently recycled and reprocessed at their end of life. Going forward, these cells can be repurposed into less demanding second life applications such as backup energy storage. “We joined the CircuBAT research program because its mission is very well aligned with ours,” said Keith Washington, CEO of Green Cubes Technology. “We all want the same thing and that is a circular economy for Lithium-ion batteries. We are looking forward to sharing our experience, and giving electric mobility batteries a second life with our Swiss partners in the CircuBAT research program, as they strive to make the Swiss economy as sustainable as possible” More information on the research program can be found on its website: https://circubat.ch. About Green Cubes Technology Green Cubes Technology develops and manufactures safe and reliable electrification solutions that enable its OEM and enterprise customers to transition from Lead Acid and Internal Combustion Engine (ICE) power to Lithium-ion battery power. Green Cubes utilizes proven hardware and software platforms to build the most reliable Lithium power solutions in its industries. With over 300 employees across six countries, Green Cubes has been producing innovative, high-performance and high-quality power solutions since 1986. More information can be found at https://greencubestech.com. Contact Details Ray Young (General Media, Investor Relations) +1 916-505-4245 ray@razorsharppr.com Hayley Luz (Trade Media) +1 425-918-2742 hluz@greencubestech.com Company Website https://greencubestech.com/

March 31, 2022 10:00 AM Eastern Daylight Time

INTRODUCING: STYLEST™

STYLEST

STYLEST—a new solutions-based fashion brand—is pleased to announce the launch of their debut wardrobe system: a Swim System™ for Summer 2022. STYLEST’s mission is to design fashion ‘systems’ that offer wardrobe solutions to help women achieve their best personal style as their bodies and lifestyles evolve. With their innovative 3-step Stylest Swim System™, STYLEST also introduces Aqualingerie™, a first-to-market, new fashion category intersecting three major apparel industries: shapewear, swimwear, and lingerie. “Swimwear wasn’t working for us, so we decided to change it. Aqualingerie is a brand new idea in fashion and will give women the freedom to wear the swimsuits they want. Everything we create at STYLEST is a solution, whether it’s support, a fit or fabric innovation, or a multi-tasking outfit maker, we design wardrobe systems that evolve with your life without sacrificing your style.” - Co-Founder, Joyann King Michael (Former Executive Editor of Harper’s BAZAAR and editor at InStyle and Glamour ) Style, systems, and solutions intersect at STYLEST, bringing a fashion-conscious approach and ease to wardrobing. It’s an edited approach to getting dressed created by three trusted authorities in the fashion industry: Joyann King Michael, Alia Yahia-Bosworth (Former Chief Style & Marketing Director at LOFT & ELLE Editor), and Chrissy McCurdy (Former Buyer at Ralph Lauren, Saks 5th Avenue & Komar). The idea for the brand began at a pool party, where Chrissy shared her secret for feeling her best poolside: wearing a bra with her swimsuit. The founders couldn’t believe a bra for the water didn’t exist. Necessity being the mother of invention, Aqualingerie™ was born. Aqualingerie takes the sculpting of shapewear and the function of lingerie to create an innovative, foundational layer to wear under your swimsuit (or even on its own). A behind-the-scenes boost, it is lightweight, fast-drying, and super-sculpting ‘lingerie’ engineered to wear in the water under your swimsuit. Hero pieces include the 6-Way Convertible Swim Bra that goes with all of fashion’s best-selling one-pieces, the High Rise Smoothing Swim Panty with tummy control and waist-cinching capabilities, and the Fully-Boosted Sculpting Bodysuit for the all-in-one solution. “After having my son, I put a bra on to give myself some confidence in swimsuits, and it was my hidden secret. I wasn't going to the grocery store without a bra on, so why wouldn't I be wearing one by the pool? STYLEST’s swim bras are engineered specifically for water and designed to go under swimsuits. Our construction has muscle support that helps lift and shape the bust so you can run after your kids and still look great.” - Co-Founder, Chrissy McCurdy Enter STYLEST Swim System Step 2—SculptSwim™. The brand’s collection of high-fashion, high-compression swimsuits made in STYLEST’s exclusive fabric, BOOST™. Ultra-flattering in all the right places and designed to be worn over Aqualingerie, the collection features the brand’s seasonal style edit of colors, prints, and silhouettes. Highlights include the Sculpting Puff Sleeve One Piece and the Sculpting One-Shoulder Tie One Piece. “Women dread shopping for swimsuits. At STYLEST, we want to change that. As a new mom, my life has evolved, and I rely on systems more than ever. I’ve been styling real women my entire career, and the key is a plan, not pieces. Our swim system takes all the guesswork out of looking great by the pool or beach.” - Co-Founder Alia Yahia-Bosworth Step 3 is the styled pieces that make it ‘a total look’. From a fashionable, SPF-friendly Swim Cardigan to their exclusive water-proof Easy Tie Swim Sarong, these pieces complete the total look but are designed with real life in mind. For launch, STYLEST is reinventing the fitting room experience with a seven-day free trial program powered by TryNow software, allowing our customers to try on our collection risk-free and in the comfort of their own home, not in the abrasive lighting and cramped space of a dressing room. STYLEST’s body-boosting swim system is only the beginning as the brand aims to change the total fashion experience for women as their bodies and lifestyles evolve. SYSTEMS. SOLUTIONS. STYLED EVERY TIME. Prices for the STYLEST Summer 2022 Collection range from $38-$228 Sizes range from XS-2XL, Bras 34B-42G For more information on STYLEST, please visit STYLEST.com. Contact Details STYLEST Amber Cardullo acardullo@ogakidigital.com

March 31, 2022 10:00 AM Eastern Daylight Time

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LashLuxury is Introducing the First Ever "Clean Beauty" Eyelash Serum to the North American Cosmetics Market

LashLuxury

LashLuxury, a Canadian cosmetic start-up based in Toronto, is bringing their “clean beauty” eyelash serum to the rescue of your eyelashes. LashLuxury was created to help women combat thinning and sparse eyelashes which can be caused by a number of different issues. After extensive research the founders realized that most of the existing lash serums on the market used relatively harsh ingredients with many reported side effects. This led to the development and launch of the LashLuxury Daily Eyelash Serum which uses only “clean beauty” approved ingredients. “We wanted to create the first eyelash serum that not only enhances and supports the eyelash growth cycle but is also non-irritating and avoids all known harmful ingredients,” said Adam Burns, LashLuxury co-founder. “Canada has comprehensive cosmetic rules which prevent the use of prostaglandin analogs, often found in other eyelash serum products, so we needed to find an alternative ingredient. After a ton of research, we discovered that certain peptides are extremely effective at supporting collagen and keratin production which aides in hair and lash strength,” added Burns. In addition to their e-commerce store, LashLuxury publishes helpful articles such as “ The Best Eyelash Growth Products ” and “ Oils For Eyelash Growth ” to help educate consumers on what types of products will work best for their unique situation. About LashLuxury Founded in Toronto, Canada, LashLuxury is a clean beauty cosmetic start-up devoted to helping women combat thin and sparse eyelashes. Their flagship product, the Daily Eyelash Serum, is formulated with gentle yet powerful ingredients that help boost your eyelash growth cycle. You can find all of their products at www.lashluxury.ca and the company ships orders to customers in Canada, USA and UK free of charge. Contact Details LashLuxury Adam Burns +1 647-295-8939 partnerships@lashluxury.ca

March 30, 2022 02:00 PM Eastern Daylight Time

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