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News Release

Athleisure and Luxury Fuse to Lead Consumer Trends

RazorPitch AXIL, LULU, NKE, YETi

Modern consumer fashion trends have been highlighted by growth in a space where athleisure meets luxury. Nowhere has this trend been more pronounced than in Lululemon ’s (NASDAQ: LULU) decade long surge to leadership amongst multi-generational consumers seeking an active casual lifestyle, while clearly stating, “this look didn’t come cheap.” Despite brand maturity, this movement has allowed Lululemon to post double digit growth in revenue and earnings, whereas competitor Nike (NYSE:NKE) failed to post single digit revenue growth and saw a slight reduction in their earnings YOY, yet maintained strong positive cash flow and profitability. Recently athleisure or the ideology that a successful trendsetter balancing career, family and health goals isn’t confined to just fashion apparel and has spilled over into the consumer’s personal electronics choices and outdoor recreation equipment and apparel. On the personal electronics front, AXIL Brands Inc. (NYSE American: AXIL) has leveraged their approach to multi-functional fashionable Bluetooth ear buds with built in hearing protection and enhancement to complement the athleisure trend, making their way into the 2024 Paris Summer Olympic Games, NASCAR stadiums, personal fitness routines, and concert venues, among other indoor and outdoor leisure activities, and recently posting triple digit earnings growth last quarter and high double digit revenue growth for the last two years. YETI Holdings, Inc. (NYSE: YETI) has entered the athleisure space by defining high quality luxury coolers and utilizing their branding success to pivot into high quality apparel, among other offerings complimentary to the freedom offered by outdoor healthy living activities. YETI’s pivot has kept them on trend with Lululemon’s double digit revenue and earnings growth, and all of these companies have built on the common theme that quality offerings designed to enhance quality of life lead to a healthier bottom line and a healthier consumer. Disclaimers: RazorPitch Inc. "RazorPitch" is not operated by a licensed broker, a dealer, or a registered investment adviser. This content is for informational purposes only and is not intended to be investment advice. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results. Investing in micro-cap and growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investors investment may be lost or impaired due to the speculative nature of the companies profiled. RazorPitch has been retained and compensated by ITMM Consulting to distribute this content related to AXIL. RazorPitch is not responsible for the production of this content. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. This content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, or offer by RazorPitch or any third party service provider to buy or sell any securities or other financial instruments. All content in this article is information of a general nature and does not address the circumstances of any particular individual or entity. Nothing in this article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. RazorPitch is not a fiduciary by virtue of any persons use of or access to this content. Contact Details RazorPitch Inc Mark McKelvie +1 585-301-7700 mark@razorpitch.com Company Website http://razorpitch.com

June 24, 2024 06:00 AM Eastern Daylight Time

Select Sector SPDR ETFs: A Focused Approach for Sector-Specific Portfolio Management

Select Sector SPDR

In the ever-changing landscape of the financial markets, Select Sector SPDR ETFs present a method for investors looking to engage in sector-specific investments. By breaking down the S&P 500 into distinct sectors, these ETFs provide a pathway for both individual and institutional investors to craft more targeted and strategic investment portfolios. The Select Sector SPDR ETFs encompass a range of sectors, each represented by a dedicated ETF. This structure allows investors to focus their investments on specific areas of the economy, depending on their investment objectives, risk tolerance, and market outlook. Overview of Select Sector SPDR ETFs: Communication Services Select Sector SPDR Fund (XLC): Focuses on telecommunications and media companies. Consumer Discretionary Select Sector SPDR Fund (XLY): Targets companies focused on non-essential goods and services such as luxury items, travel, and leisure. Consumer Staples Select Sector SPDR Fund (XLP): Concentrates on essential consumer goods and services like food, clothing, and personal products. Energy Select Sector SPDR Fund (XLE): Dedicated to the energy sector, focused on oil and natural gas. Financials Select Sector SPDR Fund (XLF): Encompasses banking, investment, and insurance industries. Health Care Select Sector SPDR Fund (XLV): Focuses on pharmaceuticals, healthcare equipment, and services. Industrials Select Sector SPDR Fund (XLI): Includes manufacturing, construction, and logistics firms. Materials Select Sector SPDR Fund (XLB): Covers the chemicals, construction materials, and packaging industries. Real Estate Select Sector SPDR Fund (XLRE): Targets commercial real estate services and REITs. Technology Select Sector SPDR Fund (XLK): Concentrates on the information technology, semiconductor, and electronics sectors. Utilities Select Sector SPDR Fund (XLU): Dedicated to electric and gas utility companies. By offering a straightforward and transparent approach to investing in specific sectors, Select Sector SPDR ETFs enable investors to adapt their investment strategies in response to changing market conditions. The Select Sector SPDR ETFs offer a focused approach to investment, allowing for detailed sector analysis and strategic portfolio management. As the financial landscape continues to evolve, these ETFs provide a valuable tool for investors looking to refine their investment strategies through sector-specific allocations. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007597 EXP 8/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

June 24, 2024 05:00 AM Eastern Daylight Time

Bitcoin Slump Spurs Investor Rush to Raboo and Toncoin: A New Crypto Safe Haven?

Total Media

The Bitcoin price is just not doing what everyone wants it to. It’s way too low for anyone’s liking and defying all predictions, and this is causing investors to look at better performers. Toncoin is one of the better performers in the large-cap tokens at the moment, and the new crypto Raboo’s presale is drawing investors thanks to its unique product offering. A closer look at these coins sheds some light on investment decisions. Bitcoin (BTC): Infuriatingly And Confusingly Low Bitcoin Price Leaves Investors Puzzled. ETFs, halving cycles, commercial adoption… all the things everyone said would be needed for a 100k Bitcoin price are in place, and yet Bitcoin is sitting at $63.5k, 13.6% below its ATH. Analysts have been predicting a Bitcoin price breakout for months now. Still, Bitcoin remains stubbornly sluggish, and it seems nobody can agree on why the Bitcoin price refuses to go up. This Bitcoin slump is a double-edged sword as the lower price gives investors a prime opportunity to ‘buy the dip’, but the dip is lasting too long. All the catalyst elements for a bear market have come and gone without the Bitcoin price moving much, leaving investors to wonder if there may not be better investments elsewhere. Toncoin (TON): Not your average coin! Toncoin has been surging on the news of Notcoin. Notcoin? A telegram-based game with over 35 million players. The new crypto Notcoin will be minted on the Toncoin network. The news of Notcoin has seen Toncoin spike with a 8% increase over the last thirty days, making Toncoin a singular green candle in a sea of red. Toncoin has already grabbed headlines as it plows through into the top 10 tokens. A year ago, it was nowhere, but currently, Toncoin sits at a higher market cap than Cardano (ADA), and Shiba Inu (SHIB). With the massive user base of Telegram, Toncoin is probably one of the best coins to invest in. The market loves utility coins, and Toncoin is delivering. Raboo (RABT): New Crypto Combines Meme Coin Cred With Finance Foundations The new crypto coin Raboo is drawing a lot of investor input thanks to its unique blend of AI tech, Meme cool, and financial chops. Raboo has a lot of street cred in the meme department, and the AI engine which creates and curates the memes ensures that Raboo is always fresh, always fun. But let’s be honest: there needs to be more than memes to make a currency worth something, and ‘more’ is something Raboo has in spades. The Raboo ecosystem includes an NFT market to give token holders access to the $40 billion non-fungible token market and a liquidity pool where Raboo can be staked for passive income at astonishing APY rates. Tokenomics-wise, Raboo is limited to 1.8 billion tokens, which already places a scarcity on the token, but with regular token burns, the deflationary model will only see the tokens go up in value over time. And as a cherry on the top – Raboo will even offer branded merchandise because, honestly, who doesn’t want to belong to one of the coolest meme coin communities around! The good news is Raboo is still in presale, which means $RABT tokens are still available at rock-bottom prices. It is expected to explode 100x once it hits the open market. Conclusion: As the Bitcoin price battles to bounce back, the new crypto token Notcoin is giving life to Toncoin and demonstrating that there is still life in the bull market. And speaking of new crypto tokens, the Raboo presale has already gained over $1.6 million in liquidity thanks to the 2,500 token holders and 8,000 subscribers, making it the hottest presale of the year. Raboo’s $RABT tokens are now available in presale at $0.0048. You can participate in the Raboo presale here. Contact Details Total Media Solutions media@Totalsolutionspr.io Company Website https://rabootoken.com?&utm_source=marketing&utm_campaign=NDPR&utm_id=2006-11

June 21, 2024 08:00 AM Eastern Daylight Time

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Cool Trends for Summer!

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 20, 2024 03:08 PM Eastern Daylight Time

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Entertain with Ease: Expert Tips for Hosting a Summer Party

YourUpdateTV

As the weather heats up, so does the social calendar. Recently, Danielle Cartwright, Catering Expert from McAlister's Deli, conducted a satellite media tour to share insider tips on how to make your next gathering both memorable and effortless. A video accompanying this announcement is available at: https://youtu.be/2CgtgghqNrk Known for its Famous Sweet Tea and a variety of craveable sandwiches, spuds and salads, McAlister’s is passionate about combining fresh favorites and signature flavors. From breakfast to dinner and individually boxed lunches to sandwich trays and everything in-between, McAlister’s unique and convenient catering offerings are ideal for any event type and size, any time of day. Additionally, McAlister’s Deli has a variety of unique and convenient catering offerings that are perfect for any summer get together! Whether you are hosting a graduation party, family reunion, or summer holiday gathering, McAlister’s Deli catering has the perfect crowd pleasers to make entertaining easier and that satisfy everyone’s craving. McAlister’s Deli offers a variety of breakfast catering options, including a limited time only French Toast Bar, Yogurt Bar, and a variety of breakfast sandwich trays and boxes. For lunch, McAlister’s has convenient boxed lunches that are customizable and individually packaged. A variety of sandwich trays are also always available, great for corporate meetings or family gatherings. McAlister’s Deli also offers customizable hot food bars, including a Spud bar, Mac and Cheese bar, and Nacho bar. New to the McAlister’s menu is a variety of Baked Mac & Cheese options, including the Baked BBQ Chicken Mac & Cheese and Baked Veggie Mac & Cheese. Need snacks? McAlister’s catering offers a range of snack tray options, including the Grazing Box! The Grazing Box includes an assortment of meats, cheeses, and fresh fruits and veggies, serving groups of up to 15 people. This summer, McAlister’s is excited to offer guests a special catering discount to help them plan the perfect gathering. When guests spend $150 on a McAlister’s catering order, they can receive $15 off when using the promo code SUMMER24 on the McAlister’s website. This offer is single use, and valid all summer long through Labor Day, September 2*. And you don’t want to miss McAlister’s annual Free Tea Day on July 18th! At its 500+ locations nationwide, guests can get a free cup of our famous tea on McAlister’s**. Stop by your local McAlister's Deli location to pick up your order, or place one for delivery. And for those last-minute needs, McAlister’s also offers same-day catering — perfect for spontaneous summer fun. To view the full catering menu and place a catering order online, visit mcalistersdeli.com/catering. *Offer valid 5/24-9/2/24 to McAlister's Rewards Members for $15 off catering orders of $150 or more (excluding taxes and fees) through https://www.mcalistersdeli.com/catering at participating locations. Must use promo code SUMMER24 at checkout. Single use. Not valid with any other offer or reward, or third-party delivery. Service fee applies to online, in app, and certain call-in orders, other fees and taxes may apply for all orders; see checkout for details. Void where prohibited. **Valid on 7/18/24 at participating locations only. Offer applies to Big Tea only, including: Sweet Tea, Unsweet Tea, Sweet Tea/Unsweet Tea, Tea/Lemonade, Flavored Teas, and one Flavor Shot per Tea. Limit one Tea per person in-store and four Teas per McAlister’s online or in app order. Excludes all non-tea beverages and Kid's Drinks. No substitutions. Offer automatically applied at checkout. McAlister’s Delivery orders subject to Delivery and Convenience fees. Service fee applies to online, in app, and certain call-in orders, other fees and taxes may apply for all orders; see checkout for details. Not valid with any other offer or reward, or third-party delivery. Void where prohibited. About McAlister’s Deli ® Founded in 1989, McAlister’s Deli® is a fast casual restaurant chain known for its genuine hospitality, sandwiches, spuds, soups, salads, desserts and McAlister’s Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister’s Deli also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister’s Deli brand had more than 530 restaurants in 29 states as of December 31, 2023. The company is headquartered in Atlanta, GA. For more information, visit mcalistersdeli.com, and find McAlister’s on social media at Facebook.com/McAlistersDeli, Twitter.com/McAlistersDeli and Instagram.com/McAlistersDeli. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 20, 2024 12:47 PM Eastern Daylight Time

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Peru introduced ten new routes to access the Historic Sanctuary of Machupicchu

Promperu

Peru introduced ten new routes to access the Historic Sanctuary of Machupicchu during the high season, from June 1 to October 15, 2024 and from December 30 to 31, 2024. Also, within this period, the visitors maximum capacity at this wonder of the world expanded to 5600 per day. The routes are articulated and programmed with established capacity and shifts in order to preserve the archaeological heritage and guarantee an optimal visitor experience. Peru has developed initiatives to ensure the long-term sustainability of its tourism sector. The country's commitment to sustainable tourism practices protects its emblematic destinations. For example, Machu Picchu is the first tourism destination to achieve carbon neutral international certification. PROMPERÚ provides the WhatsApp number (+51 944-492-314) of IPERÚ, a member of the Tourist Protection Network, available 24 hours a day from Monday to Sunday. Travelers can contact this number to receive information and assistance. The IPERÚ service, provided by the government free of charge, offers tourists official and up-to-date information about the country. A detailed infographic with the Machupicchu attractions that are included in each route can be downloaded here. Peru Export and Tourism Promotion Board (PROMPERÚ). We are the government agency in charge of the development and implementation of global strategies to position Peru via the promotion of its image, touristic destinations, added value exports and inversions. Contact Details José Carlos Collazos jcollazos@promperu.gob.pe Company Website http://www.promperu.gob.pe

June 20, 2024 10:12 AM Eastern Daylight Time

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FuelRod Launches Free Battery Swaps at Austin-Bergstrom International Airport

Fuel Rod

FuelRod, a leading provider of portable power solutions, today announced an exclusive promotion sponsored by Austin-Bergstrom International Airport (AUS). This groundbreaking initiative, which runs through November 30, allows travelers at AUS to swap their depleted FuelRod chargers for fresh ones at no cost. This marks the first promotion of its kind at any airport, highlighting FuelRod’s commitment to ensuring travelers have reliable access to power and a stress-free travel experience. Travelers passing through AUS can now enjoy the convenience of swapping their depleted FuelRods for fully charged ones up to 10 times per month, free of charge. This hassle-free process can be completed at any of the several FuelRod kiosks throughout the airport by simply selecting the “swap” button, entering a phone number, and exchanging the used rod for a fresh one. Phone numbers are collected to track the 10-use limit. For travelers who prefer not to provide a phone number, the standard swap fee of $1 applies. Austin-Bergstrom International Airport is the first airport to offer such a promotion, setting a new standard for passenger comfort and convenience. This collaboration with FuelRod reflects a shared commitment to keeping travelers charged and connected by ensuring a reliable portable power source for their devices. FuelRod aims for this promotion to inspire similar initiatives nationwide, bringing sustainable charging solutions to travelers across the country. “We are extremely proud of our partnership with Austin-Bergstrom International Airport and their support of our vision for easily accessible, eco-friendly charging for travelers on the go,” said Joe Yeagley, FuelRod Co-founder. “AUS, as the first airport to sponsor the FuelRod “Swap” service, exemplifies Texas hospitality and demonstrates their commitment to providing an elevated experience for their passengers.” About FuelRod FuelRod is a California-based company specializing in portable power solutions. The developer of the FuelRod kit, the first reusable, portable charging system, FuelRod allows you to charge your mobile device on the go and then recharge or swap it for a fresh one. With a growing network of kiosks nationwide, FuelRod ensures your devices stay powered virtually wherever you go. Learn more at fuel-rod.com. Contact Details Razor Sharp PR Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.fuel-rod.com/

June 20, 2024 09:00 AM Central Daylight Time

Full Pull Launches Real-Money Gaming Sports App, Bringing Legal Gaming to Truck and Tractor Pulling for the First Time

Full Pull Entertainment

Full Pull Entertainment, a pioneering force in the world of truck and tractor pulling, today announced the launch of Full Pull Picks, its highly anticipated legal skill-based gaming sports app. The Full Pull Picks rollout marks a historic moment for the 75-year-old sport, giving motorsport enthusiasts their first chance at placing legal bets on the sport, just in time for the Budweiser Dairyland Super Nationals in Tomah, WI. With a rich history, truck and tractor pulling has evolved from its grassroots origins into a spectacle captivating millions of fans worldwide. Full Pull Picks is built on a unique peer-to-peer, player adjusted payouts system, where all entries are placed together in a pool, and payouts are based on the collective entries of the participants, adding an extra layer of excitement to the events, and ensuring a fair and transparent gaming experience. As a special offer this weekend, Full Pull will provide up to $20 for all first-time deposits. Full Pull Picks is available for motorsport fans in Alaska, California, Georgia, Illinois, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, and Wisconsin. “Full Pull’s mission is to enhance the fan experience and grow the sport of truck and tractor pulling among existing and new audiences,” said Chase Richardson, Co-Founder and CEO of Full Pull Entertainment. “We think truck and tractor pulling is the most thrilling motorsport in this country. We know that real money gaming enthusiast will soon become fans as well.” This launch follows Full Pull’s recent announcement of its 2024 summer streaming schedule. The 16-week, 32-session schedule will be packed with exhilarating action and will include expert pull-by-pull commentary, exclusive behind-the-scenes content, and live analysis for the first time from all major pulling associations. Full Pull’s streaming feature, Full Pull LIVE, broadcasts major pulling leagues such as the National Tractor Pullers Association, Inc., & Outlaw Truck & Tractor Pulling Association, ensuring fans stay connected with the latest developments in the sport. Fans can choose a monthly subscription on Full Pull LIVE priced at $39.99, providing unlimited access to all sessions throughout the season. For those interested in specific sessions, a session-only pass is available at $25 per session. Full Pull LIVE is now available on multiple streaming services including Roku and Fire TV. To experience the thrill of tractor pulling, fans can visit the iOS App Store or Google Play, search for “Full Pull” and tap “Download.” Full Pull Picks is also available via the web at http://fullpullpicks.com. About Full Pull Established in 2021, Full Pull Entertainment is a trailblazing force in the world of truck and tractor pulling. The platform offers detailed data and engaging content, catering to both new and seasoned fans, guiding them through the excitement of the betting process. With strong industry relationships, Full Pull is not only redefining fan engagement but also propelling a 75-year-old sports phenomenon into the 21st century with a dynamic blend of tradition and innovation. For more information about Full Pull, to watch live streamed pulling events, or to sign up for their real-money DFS contests, please visit https://www.fullpull.us. # # # Established in 2021, Full Pull Entertainment is a trailblazing force in the world of truck and tractor pulling. The platform offers detailed data and engaging content, catering to both new and seasoned fans, guiding them through the excitement of the betting process. With strong industry relationships, Full Pull is not only redefining fan engagement but also propelling a 75-year-old sports phenomenon into the 21st century with a dynamic blend of tradition and innovation. For more information about Full Pull, to watch live streamed pulling events, or to sign up for their real-money DFS contests, please visit https://www.fullpull.us.\ Contact Details Jackson Gaskins jgaskins@hotpaperlantern.com Company Website https://www.fullpull.us

June 19, 2024 09:00 AM Eastern Daylight Time

Expert Tips to Support and Celebrate Aging Pets

YourUpdateTV

Many pet owners struggle with the reality of their furry friends aging. Dr. Stacey Bone, veterinarian and senior pet advocate with Hill’s Pet Nutrition recently talked about the importance of embracing, not fearing, this natural process and how proper nutrition and care can help pets live bold in their older years. A video accompanying this announcement is available at: https://youtu.be/nhs96_Yu3Uc According to a 2019 study by The American Animal Hospital Association, 80% of pet owners do not realize the age at which their pet is considered a senior pet – which is typically age 7. Just like humans, pets’ biology changes as they age, but getting older doesn't have to make life any less exciting. Pet parents fear aging, because “getting old” is associated with slowing down and losing the spirit and vibrancy that makes their pets special. The fear associated with owning a senior pet can potentially lead to inadequate care for senior pets, resulting in health issues and decreased quality of life. There are attainable ways to support your senior pet’s changing needs. Knowing how to best care for your pet – from tailored nutrition for senior pets to regular veterinary care - can help pet parents continue to experience a full life together.   Tailored Nutrition for Senior Pets Hill’s Pet Nutrition is raising awareness of the unique nutritional needs of senior pets and how important it is to switch to a food designed specifically for seniors, such as Hill’s Science Diet Senior Vitality. The right nutrition can help senior pets live life to the fullest, so it is important to transition your pet to a senior pet food that meets his or her needs. Hill’s Science Diet Senior Vitality is made for older pets’ changing biology, including balanced minerals for heart and kidney health, omega-6 fatty acids and vitamin E for healthy skin and coat, and easy-to-digest ingredients to support digestion. Hill’s Science Diet Senior Vitality improves senior pets’ everyday ability to get up and go. It features nutrition that can help support the brain function, interaction and overall energy and vitality of your senior pet. In a clinical study, pet parents observed increased affection and stamina in as little as 28 days when their pets ate Senior Vitality dry dog food. The best food for aging pets is one formulated to keep up with their changing nutritional requirements. Talk with your veterinarian to ensure your dog or cat is getting the right nutrition at each lifestage.   Encouraging Senior Pet Adoption There are many animals in shelters across the nation who need homes, and some of the most overlooked pets include seniors. Hill’s Pet Nutrition is encouraging people to consider opening their hearts and homes to a senior pet in a shelter. Senior pets tend to spend the longest time at shelters and are often viewed as unadoptable based on the misperception that they likely have behavioral issues. In reality, many of these animals were companions to elderly people who passed away or moved to an assisted living facility. Only 25% of senior pets get adopted, compared to a 60% adoption rate for younger pets, according to the ASPCA. Puppies and kittens are cute, but they also need a ton of extra attention and training. On the other hand, senior pets are overflowing with love and their laid-back personalities make them perfect for lots of different homes. Along with expert care from shelter staff, quality nutrition can play a vital role in helping shelter pets be healthy, happy and more adoptable. That’s why Hill’s Food, Shelter & Love program provides science-led nutrition to hundreds of shelters across North America, helping more than 14 million pets find new homes since 2002. For more information, visit hillspet.com and search ‘Senior Care’ to learn more about care and nutrition for senior pets. About Dr. Stacey Bone: Dr. Stacey Bone brings over 16 years of expertise to his role as a small animal veterinarian, where he currently serves both as a relief veterinarian and as a senior brand manager at Hill's Pet Nutrition. Within Hill's, he is part of the Prescription Diet marketing team, driving the company's strategic vision in the U.S. market. With a heartfelt commitment to geriatric pet care, Dr. Bone focuses on areas critical to the health of senior pets, including advanced nutrition, comprehensive disease management, and the importance of preventive care. That passion led him to found a company dedicated to creating products that address the unique issues of senior pets. His work is characterized by a deep understanding of veterinary science, coupled with genuine care for his animal patients. Dr. Bone is an advocate for educating pet parents about the impactful role that nutrition plays in senior pet health: “Most pet parents do not like to acknowledge that their pet is getting older, but celebrating aging, rather than fearing it, can help those animals live long, full lives. In partnership with your veterinarian, it is important to transition your pet to a senior pet food that meets his or her needs. Providing age-appropriate nutrition supports overall energy and mobility and can help pets live life to the fullest.” Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 18, 2024 04:30 PM Eastern Daylight Time

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