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EDUCATORS CAN FOSTER TRUST IN SCIENCE THROUGH GLOBAL PLEDGE

International Day of Light Steering Committee

For more than a year, educators worldwide have been forced to transform the way they teach. However, advancements in science, specifically telecommunications, enabled the shift from a traditional classroom to remote learning environments. Today, scientific developments, including health advancements such as vaccines and testing, are allowing students to return to physical classrooms. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society, offers a valuable teaching tool to help educators draw attention to the crucial role science plays in improving our quality of life. In celebration of this year’s International Day of Light on 16 May, the pledge is allowing people, particularly educators and students, around the world to affirm their support for science and the scientific process. Students can be leaders in understanding and defending science. Just as educators teach skills that build students’ scientific literacy to help them evaluate facts, they can offer ways for students to affirm confidence in the scientific process. “A dedicated effort to building—and in some cases, rebuilding—trust in science will prepare students to be the scientifically informed leaders we desperately need,” said Dr. Desiré Whitmore, Senior Physics Educator and Staff Physicist at the Exploratorium in San Francisco, CA. Additional resources for educators are available on the Trust Science website, including hands-on activity videos, lesson plans, posters to download, activities and lessons, links to online resources and the Laser Classroom. To date, the pledge has seen enthusiastic support worldwide with more than 2,500 signatures, including Nobel and Breakthrough Prize laureates, UNESCO L’Oréal For Women in Science prize winners, Presidents and CEOs of major scientific bodies, as well as scientists and students from more than 20 different countries. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 11, 2021 09:03 AM Eastern Daylight Time

LevLane Advertising Appoints Nicole Landau as Chief Financial Officer

LevLane

FOR IMMEDIATE RELEASE LevLane Advertising, a full-service advertising agency and 37-year veteran of the Philadelphia marketing scene, announced today the addition of Nicole Landau as its new CFO. Landau will oversee all agency financial functions and will serve as a key member of the executive team. Landau is a seasoned business executive with over 20 years of experience in senior financial leadership roles. Before LevLane, Landau served as Chief Financial at Seven C’s Hospitality Solutions, where she oversaw all finance and accounting operations. She began her career at Arthur Andersen before joining Digitas Health as Senior Finance Manager, followed by a decade-long stint as VP of Finance at DiD Agency. “Nicole’s background in financial leadership and operations was a perfect fit for us,” said Josh Lev, SVP Brand Engagement at LevLane. “She is exactly who we need in this role to help us reach the next level.” The agency has expanded services in recent years and is ready to capitalize on that momentum – something Landau will be integral in. “I’m thrilled to be part of the LevLane family. They have already done the hard work of building a unique culture and a stellar reputation in the advertising world,” said Landau. “I'm excited to continue that mission and I'm confident that together we can create the right financial structure to drive consistent growth." About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir, SVP of Content, Social Media and PR +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 11, 2021 07:03 AM Eastern Daylight Time

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Kadimastem Announces Publication in Frontiers in Endocrinology of a Peer-Reviewed Article Demonstrating Advancement in the Company’s Technology to Treat Diabetes

Kadimastem

Kadimastem (TASE: KDST), a clinical stage biotechnology company announced today that the peer-reviewed journal Frontiers in Endocrinology has published an article in a focused issue on advances in stem cell technology to model and treat diabetes (click here to access the full article). The article describes the results of collaborative research conducted by Kadimastem’s R&D team in concert with scientists from the Weizmann Institute of Science. The article details the important milestones achieved thus far in the pre-clinical development of Kadimastem’s diabetes product, IsletRx, and their translation to clinical application. IsletRx is composed of clinical grade pancreatic islet cells which produce and secrete insulin and glucagon in response to blood glucose levels. Using micro-encapsulation technology, integrated within IsletRx, the islet cells are protected from an attack response by the host immune system. The article details the advantages of Kadimastem’s novel selection and purification process technology currently utilized in the production of IsletRx. By employing Functional Cell-Capture Screening (FCCS) technology, the scientists identified unique signature cell-surface markers that enable them to select and enrich the IsletRx product with a population of highly effective cells. The selection process also eliminates cells that may not be necessary for function, and even may impair the efficacy and/or the safety of the transplanted cells. These results position IsletRx as a potential cure for many insulin dependent diabetes patients. Kadimastem has renewed its focus on the advances in its diabetes project and its strategic positioning among other leading cell therapy companies worldwide. The Company’s technology is singular in its ability to refine the composition of Islet cells differentiated from hPSC by negative selection to remove un-needed cells and positive selection for selecting highly functional insulin producing cells to achieve the maximum therapeutic effect. “The implications of this proprietary technology developed by our team and the WIS scientists, could be tremendously important in developing effective therapies for hundreds of millions of people living with diabetes,” said Asaf Shiloni, Chief Executive Officer of Kadimastem. “We are immensely proud of the work of our scientific team, led by Kadimastem Chief Scientist and Israel Prize winner Professor Michel Revel. His vision guides the research presented in this important article and the work provides a solid foundation to continue advancing Kadimastem’s mission to develop and provide a cell therapy cure for diabetes.” Dr. Kfir Molakandov, head of Kadimastem’s diabetes cell therapy program said, “The research results published in Frontiers in Endocrinology will enable an improved and safer cell therapy product development. We have managed to demonstrate that we have the capability to manufacture the islets in a good, reproducible way and our proof-of-concept studies show that treatment with IsletRx is capable of ameliorating glycaemia in diabetic animals for a prolonged period of time.” Social Media: LinkedIn, Twitter, Facebook Company Contacts: Asaf Shiloni CEO info@kadimastem.com Press Contact: Marjie Hadad General Manager Must Have Communications 917-790-1178 marjie@mhc-pr.com About Kadimastem: Kadimastem is a clinical stage cell therapy company, developing and manufacturing "off-the-shelf", allogeneic, proprietary cell products based on its technology platform for the expansion and differentiation of Human Embryonic Stem Cells (hESCs) into functional cells. AstroRx®, the Company's lead product, is an astrocyte cell therapy in clinical development as a treatment for ALS. IsletRx is the Company's second product in development. IsletRx is comprised of functional pancreatic islet cells intended to treat patients with insulin dependent diabetes. IsletRx demonstrated safety and efficacy in a proof-of-concept preclinical study. Kadimastem was founded by Professor Michel Revel, CSO of the Company and Professor Emeritus of Molecular Genetics at the Weizmann Institute of Science. Professor Revel received the Israel Prize for the invention and development of Rebif®, a multiple sclerosis blockbuster drug sold worldwide. Kadimastem is traded on the Tel Aviv Stock Exchange (TASE: KDST). Forward Looking Statement: This document may include forward-looking information as defined in the Securities Law, 5728 – 1968. Forward-looking information is uncertain and mostly is not under the Company's control and the realization or non-realization of forward-looking information will be affected, among other things, by the risk factors characterizing the Company's activity, as well as developments in the general environment and external factors affecting the Company's activity. The Company's results and achievements in the future may differ materially from any presented herein and the Company makes no undertaking to update or revise such projection or estimate and does not undertake to update this document. This document does not constitute a proposal to purchase the Company's securities or an invitation to receive such offers. Investment in securities in general and in the Company in particular bears risks. One should consider that past performance does not necessarily indicate performance in the future. Contact Details Asaf Shiloni +972 73-797-1613 a.shiloni@kadimastem.com Company Website https://www.kadimastem.com/

May 11, 2021 07:00 AM Eastern Daylight Time

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Graphic novel tackles disinformation around COVID-19 Vaccine and critical 5G infrastructure

Stockwood Strategy

Sophisticated social media campaigns sponsored by bad state actors are responsible for creating and spreading disinformation around the critical Covid-19 Vaccine and emerging infrastructure such as 5G technology for communications. Erly Stage Studios has today published Bug Bytes, the digital graphic novel, which sheds a light on the disruptive forces at work. This book is the second installment of the graphic novels that are a part of the Resilience Series commissioned by the US Cyber Infrastructure and Security Agency (CISA). Bug Bytes will inform and educate people on the dangers and risks associated with dis- and mis- information through fictional stories inspired by real-world events. In Bug Bytes, readers will meet the protagonist Ava Williams, a journalist and academic, patriot and member of Symous - a group fighting disinformation and foreign interference in elections as polling day approaches. Ava’s life gets tangled up in a web of lies as her father, a 5G technician gets hurt and she works to understand what a seemingly innocent poll online related to 5G technology has to do with the 5G Vaccine? Ava is surprised by the reaction of the anti-vaccination community at what is proven to be engineered data and has the unenviable task of making the case to the public at large for how they can be weary on data online with unproven provenance. Farid Haque, founder and CEO of Erly Stage Studios commented: “We’re delighted to have been commissioned by CISA to create a practical and engaging communication tool that highlights the existential threat of disinformation in the context of bad state actors. While the story is fictional many of the approaches shown are very much grounded in the reality of the technology we live with and are exposed to almost daily.” Bug Bytes provides a unique education for the reader about the world of social media and how digital resources can be hijacked to serve a more nefarious agenda. The ability for foreign bad state actors to weld this kind of influence on another nation is unprecedented as is their ability to twist and manipulate a narrative to use domestic groups to do their bidding. The work helps the reader understand the need to exercise care when it comes to consuming news and information via social media platforms and online sources of information. In the story, Ava Williams and a team of patriots are racing against the clock to shine a spotlight on the source of disinformation engineered to hurt critical communication infrastructure and damage the Vaccine roll-out efforts. Ava’s investigative journalism leads her through the metaverse to find allies and discovers through hard graft that foreign actors are tinkering with public data to maliciously mislead and influence perceptions of 5G as a communications technology and its fabricated link to vaccine effectiveness. “Bug Bytes is the culmination of the wealth of experience that Clint Watts brings in cyber warfare and disinformation and our studio’s creative direction and storytelling style. We spent months researching the real life incidents and then wrapped them into a fictional story” added Farid Haque. The graphic novel is being made available by CISA to the general public online as a free resource as the Covid19 vaccine roll out continues to have an impact across the United States and the world at large. The work is available for free for the public and media to read at the following URL: https://www.cisa.gov/cfi-resilience-series-graphic-novels. A first title in the series was released a few months earlier last year ahead of the US elections titled Real Fakes. Watch this space and log back into https://publishing.erlystagestudios.com/ to learn more. Contributing artists to Bug Bytes include: Jose Niño Galenzoga, Patricia Beja, Mona Shan and Joel Santiago. Lettering and layouts by Komal N. and Haroon M. Story by Clint Watts and Farid Haque, supported by the script writing team which includes Michael Gianfrancesco and Kabir Sabharwal. Edited by Tolly M. and Laila Khan. Special thanks to Randall Heather and Max Brooks. Erly Stage Studios is an indie publisher, headquartered out of London, United Kingdom, capturing iconic stories in serious graphic novels. We are an expert team of educators, storytellers, and artists working to create awareness about important topics using the graphic novel medium. The team loves shining a spotlight on stories that are yet to see the light of graphic novels. As an expert team of teachers, researchers and designers the team works with innovative organisations and policymakers around the world to deliver soft power through engaging and creative projects. Contact Details Erly Stage Studios Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://publishing.erlystagestudios.com/

May 06, 2021 05:00 AM Eastern Daylight Time

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Shreesha Ramdas to join CIPIO’s Advisory Board to hyper accelerate growth

CIPIO.ai

CIPIO, a B2C Subscription Success company, today announced that Shreesha Ramdas has joined its board of advisors. Ramdas currently serves as SVP and GM for Medallia-owned Strikedeck – a powerful customer success automation solution. Prior to Medallia, Ramdas co-founded Leadformix, a marketing automation platform acquired by CallidusCloud in 2012. A seasoned entrepreneurial executive with a proven track record of launching and rapidly scaling automation solutions for customer success and marketing, Ramdas is constantly on the lookout for the “next big thing” in the customer engagement world – an attitude that led him to join CIPIO’s advisory board. Customer churn is a rampant reality in the B2C Subscription industry, given how easy it is for customers to downgrade, switch, or cancel service providers in a matter of just a few clicks. Industry study suggests that 96% of B2C Subscription businesses believe their customers churn for reasons that could have been prevented, managed, or fixed. Post Covid, Net Revenue Retention (NRR), and Customer Retention have become strategic priorities for B2C Subscription companies and will continue to become table stakes over time. According to Bain and Company, increasing customer retention rates by just 5% increases 25% profits for B2C Subscription companies. “In a world where the bar for customer engagement keeps going higher, I love how CIPIO is redefining customer retention - making it actionable, easy and impactful for B2C Subscription companies through its Data Apps,” said Ramdas. “The SaaS landscape continues to explode with solutions, yet there are literally very few solutions solving NRR and Customer Retention for the B2C Subscription companies. With its code-free Enterprise AI and Domain-Infused Data Apps Platform™, CIPIO offers the precise action to drive measurable results for B2C Subscription companies.” With the B2C Subscription Economy expected to be valued at a whopping $478 billion by 2025, it is surprising that the industry’s churn rate is two times that of the B2B SaaS Economy. CIPIO’s Domain-Infused Data Apps Platform™ aims to tip this balance back and level the playing field. “I’m ecstatic to have Shreesha onboard as we move full-speed into our next phase of growth and innovation. The hybrid economy is here, and you can no longer hope to just focus on acquisition as it costs five times as much to attract a new customer than to keep an existing one,” said Growson Edwards, Co-Founder, and CEO of CIPIO. “Our mission is to enable B2C Subscription companies to proactively prevent churn and achieve higher Net Retention Rate for consistent growth. Shreesha’s obsession and tremendous experience in launching customer success solutions and product experience will accelerate our product innovation yielding higher returns for our customers.” About CIPIO CIPIO is pioneering the Industry's first domain-infused Data Apps Platform™ that humanizes and automates predictions and recommendations to increase Subscriber engagement, retention, and growth for B2C Subscription Companies. CIPIO's early adopters include Crunch Fitness, Industry's Gym, Xponential Fitness, Motor City Church, Pure Barre, Club Pilates, AKT, YogaSix, NCFit, Cyclebar, RowHouse, Stretch Lab, and Stride who have witnessed a significant return on investment in a short time. Contact Details CIPIO Chris Foudy +1 831-238-1905 chris@cipio.ai Company Website https://cipio.ai/

May 04, 2021 02:20 PM Eastern Daylight Time

Cloudrise Honored as Gold Stevie® Award Winner

Cloudrise

Cloudrise was named the winner of a Gold Stevie® Award in the Tech Startup of the Year – Services category in The 19 th Annual American Business Awards®. More than 3,800 nominations – a record number - from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. As the Gold medal recipient in the category of “ Tech Startup of the Year – Services ”, Cloudrise was heralded by the judges: “Cloudrise’s data-centric approach to cybersecurity, and use of automation, are very much needed services for organizations to enable the digital transformation journey.” Cloudrise was founded in October 2019, and in 2020 they conquered the seemingly impossible, launching a new company amidst a global pandemic and economic downturn. Despite those challenges, Cloudrise had a successful year one in business, exceeding 2020 revenue targets, securing capital investments through investors, and delivering Managed Services and Security Process Automation to over 50 customers. Cloudrise’s CEO, Rob Eggebrecht, shared his thoughts about what makes Cloudrise different: “Cloudrise’s Security Process Automation services are a key differentiator in the marketplace. Organizations are dependent on data stored within a myriad of systems, requiring integration and automation to enable them to work at the speed of business. Cloudrise automates operational processes across data protection and privacy solutions, business applications, and visualization tools, to optimize manual processes, enhance reporting, and provide faster incident response. Starting with an assessment, we identify use cases, develop playbooks, and ultimately build, deploy, and manage the automation.” About the American Business Awards The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be virtually presented to winners during a live event on Wednesday, June 30. Tickets for the virtual event are now on sale. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. “The American economy continues to show its resilience, and as we’re poised on the beginning of what should be a phenomenal period of growth, we celebrate the remarkable achievements of a wide range of organizations and people over the past 18 months,” said Stevie Awards president Maggie Gallagher. “This year’s Stevie-winning nominations in The American Business Awards are testament to the ingenuity, the commitment, the passion, the adaptability, and the creativity of the American people.” Details about The American Business Awards and the list of 2021 Stevie winners are available at www.StevieAwards.com/ABA. About the Stevie Awards Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com. Sponsors of The 2021 American Business Awards include John Hancock Financial Services, Melissa Sones Consulting, and SoftPro. About Cloudrise Cloudrise was founded by business and security entrepreneurs with experience in global markets, successful start-ups, and Fortune 500 companies. Combining decades of data protection expertise with automation, Cloudrise focuses on securing data wherever it resides. They assist organizations by assessing, enabling, automating, and managing their data protection and privacy programs. At Cloudrise, they are redefining data protection. Cloudrise can be found at www.cloudrise.com or on LinkedIn. Contact Details Jodi Lewis +1 800-917-7619 sales@cloudrise.com Company Website https://cloudrise.com/

May 04, 2021 11:11 AM Central Daylight Time

How To Reduce Social Security Taxes In Retirement by Jennifer Lang Financial Services

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

May 04, 2021 10:05 AM Eastern Daylight Time

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CereMetrix Corp. Introduces Enhancements to its Advanced Medical Imaging and Analytics Platform

CereHealth

CereMetrix Corp., a wholly owned subsidiary of data analytics technology company CereHealth Corp., has released an enhanced version of its imaging platform, CereMetrixAi™. Using its FDA-cleared QSPECT ® analysis as a template, the platform can now incorporate additional imaging, such as MRI, PET and CT, and non-imaging analytical assessments through an expanding catalog of both in-house and third-party medical image algorithms. Its improved integration capabilities for data collection and reporting opens the door for broader use of non-imaging assessments like neuropsychological evaluations and cognitive screens and expands the platform’s clinical and research applications. CereMetrixAi™ is a browser-based, cloud-enabled, HIPAA-compliant imaging platform that features FDA-cleared QSPECT® analysis. The platform offers accessible, automated, and objective imaging to radiologists and treating providers to detect, quantify and analyze in significantly less time than other reading tools, and at significantly less expense than traditional workstation-based software solutions. Now with its open platform architecture, various sources of imaging and non-imaging data can be analyzed in a templated, customizable report that is available to clinicians and their patients anytime, anywhere through a browser. The new release offers efficiency and user experience enhancements to radiologists through inherent support for overreads, customizable templated language fields and a new interface for annotations and image capture. It also allows other medical imaging modalities such as MRI, PET and CT to take advantage of the three-dimensional visualization capabilities that were previously offered solely with SPECT brain studies. Third party imaging developers may now deliver their products to the market via CereMetrixAi’s browser-based platform, expanding the visualization options available and providing doctors a more complete path toward accurate diagnoses. “Our vision of bringing data driven medical imaging and analytics to healthcare professionals worldwide takes a giant leap forward with the introduction of CereMetrix 2.0,” said Shane Quint, Chief Technology Officer of CereHealth Corp. “By integrating all sources and types of patient data in a user-friendly platform we are enabling a more complete picture of an individual’s health for more effective diagnosis and treatment. It is the definition of Precision Medicine, and we are proud to be a leader in software solutions that make sense for patients, providers and researchers at all levels.” Personalized Medicine, matching a specific patient to a similar patient group, will be realized when the entirety of factors affecting a person’s health are considered. Then disease prevention and treatment can be tailored around their unique characteristics. By seamlessly integrating digital health data of all types, CereHealth’s technologies enable medical professionals (and researchers) to advise with precision and accuracy the best diagnostic outcome leading to the right treatment for the right patient at the right time in their lives. About CereHealth CereHealth is a data analytics technology company that provides Medical Analytics as a Service (MAaaS), enabling doctors, research scientists and others serving the healthcare community to quickly make more-informed decisions regarding patient-specific treatments for a higher likelihood of success to improve outcomes and patients’ quality of life. CereHealth is a leader in multivariable analysis of quantitative biomarkers for central nervous system (CNS) disorders with 2 patents on neuroimaging database systems and methods (and 1 patent pending), and a proprietary growing database of more than one million structured patient datapoints that include neuro imaging, cognitive assessments, detailed clinical history, and blood biomarkers. Though our structured database focuses on CNS disorders, our software is not limited to a disease, brain region, or any biomarker. To learn more about CereHealth’s MAaaS solutions, including scheduling a live demonstration visit us at ceremetrix.io. Contact Details CereHealth Corp. Shane Quint, Chief Technology Officer +1 303-282-4702 squint@cerescan.com Company Website https://ceremetrix.io/

May 04, 2021 07:00 AM Mountain Daylight Time

ZOE Announces $53M Total Raise From Investors Including Fund Backed By Top Scientists, and Two-Time Super Bowl Champion Eli Manning

ZOE

Healthcare science company ZOE announced today it has raised $53M in total funding to transform how individuals eat with a first-of-its-kind at-home test kit and personalized advice program. ZOE decodes each customer’s unique biological responses to food, and guides them on how to eat to maximize long-term health. The program uses machine learning combined with the world’s largest nutrition research studies. These funds will allow ZOE to meet the dramatic rise in customer demand since it launched a few months ago, and serve millions of people in search of a sustainable and science-backed approach to healthy eating. Addressing high rates of obesity, metabolic disease, and nutritional confusion, ZOE launched its first product in September 2020 after three years in stealth carrying out the world’s largest in-depth nutrition and microbiome study with scientists from Harvard, King’s College London, Mass General Hospital and Stanford. The test kit analyzes users’ gut health, as well as blood fat and blood sugar responses to food and uses these insights to provide daily, personalized nutrition guidance. Demand is high and ZOE is currently in waitlist-mode. Interim clinical trial results reveal participants experienced more energy (90%), felt less hunger (80%) and lost an average of 11 pounds after three months of following their personalized plan. Today’s B round of over $20M brings cash on the balance sheet to $40M. This round of financing is led by Ahren Innovation Capital (“Ahren”), whose Science Partners include two Nobel laureates. Sir Gregory Winter CBE FRS FMedSci and Nobel Prize winner for Chemistry said: “We were interested both by the approach taken by ZOE, in which they are applying machine learning to large scale population data, and by their published results, in which they are mapping out associations between diet, health and the gut microbiome.” Additional participants in this financing include two-time Super Bowl Champion and MVP Eli Manning, two-time Super Bowl Champion and award-winning sportscaster Ositadimma "Osi" Umenyiora, Accomplice (the fund behind AngelList, DraftKings, PillPack, and WHOOP), THVC and Daphni. Umenyiora said, “I'm really excited to invest in ZOE. As an athlete, I know how much eating the right food changes how I feel and how I perform.” The funds from the investment will be used to speed up the rollout of the ZOE program. Currently, the program is only available in the US, but a launch is intended in the UK in 2021 and further geographies in 2022. ZOE is continuing to hire rapidly, including in engineering and science, where its expertise spans from microbiome and nutrition to metabolic research and machine learning. Commenting on the investment, George Hadjigeorgiou, co-founder and President of ZOE, said: "We started ZOE because we believe that everyone has a right to understand how their body responds to food so they can make their own decisions and be in control of their health. We are thrilled to be partnering with a distinguished group of new and existing investors to continue on our mission to help people live healthier and happier lives.” “After 4 years of research and results published in the world’s leading medical journals, we are delighted to accelerate the launch of the ZOE program because we believe people need our help,” said Jonathan Wolf, co-founder and CEO of ZOE. “Ahren Innovation Capital, Eli Manning and Osi Umenyiora’s backing of ZOE further validates the belief held by leaders across diverse industries that we can have a powerful impact on our health through in-depth, personalized insights into our biology.” Science Supported with Multiple Papers Published in Top Peer-Reviewed Journals Experiencing rapid revenue growth and forecasting double-digit millions of revenue in its first year of sales, ZOE uses a data-driven approach to tackling global health issues. The company combines artificial intelligence, digital technologies and collaboration with world-leading scientists. ZOE’s research has led to over a dozen peer reviewed studies in high impact journals over the last year, including multiple papers in leading science journals such as Nature Medicine. In March 2020 at the onset of the pandemic, the ZOE team felt compelled to help and responded by developing and launching an app in just four sleepless days and nights, built on their existing technologies. The free ZOE Covid Study app, which is a non-profit initiative, now has more than 4.5M users across the UK, US and Sweden, calculating levels of COVID in real-time and sharing anonymous data with researchers across the world. Scientists working with ZOE have published dozens of scientific papers as a result, from understanding COVID symptoms to data on vaccine effectiveness and COVID’s long-term effects. Long-term, ZOE intends to use the app to support wider public health initiatives. About ZOE ZOE is a healthcare science company helping people understand their body’s responses to food. By using machine learning combined with large scale human studies, ZOE is decoding the impact of nutrition on health. ZOE leads the PREDICT Studies and the ZOE COVID Study, which are the world’s largest community powered research programs of their kind in nutrition and COVID-19 respectively. Located in London and Boston, ZOE was founded by Professor Tim Spector of King’s College London, data science leader Jonathan Wolf and entrepreneur George Hadjigeorgiou. ZOE was named one of the Deloitte Fast 50 Rising Stars in 2019 for the company’s contribution to science enabled by technology and machine learning. For more information on ZOE’s mission and science, visit joinzoe.com. Recently Published Nutrition Studies Postprandial glycaemic dips predict appetite and energy intake in healthy individuals, Nature Metabolism,April 12, 2021 Microbiome connections with host metabolism and habitual diet from 1,098 deeply phenotyped individuals, Nature Medicine, January 11, 2021 Human postprandial responses to food and potential for precision nutrition, Nature Medicine, June 11, 2020 About Ahren Innovation Capital Ahren Innovation Capital is an investment institution that supports transformational companies at the intersection of deep tech and deep science that will penetrate, or create, massive markets. Ahren is a unique partnership of investment talent and best-in-class commercial scientists whose technologies are today valued in excess of $100BN combined. Ahren believes in taking asymmetric, considered, risk that will deliver superior rewards – capturing a generational opportunity to provide smart capital to deep technology. With a philosophy espousing the importance of relationships and trust, Ahren provides both patient and active capital to exceptional founders and teams, empowering them to succeed. For more information on Ahren Innovation Capital, visit ahreninnovationcapital.com. Contact Details ZOE Fiana Tulip +1 817-691-3031 fiana@joinzoe.com Company Website https://www.joinzoe.com

May 04, 2021 07:53 AM Eastern Daylight Time

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