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Claravine Launches DV360 Connector to Streamline Digital Media Campaigns

Claravine

Claravine, The Data Standards Company, today announced the launch of its new connector for Google Display & Video 360 (DV360). With inbound and outbound capabilities to audit, enrich, and correct DV360 metadata, the integration automates steps and reduces errors for improved marketing data compliance and decisions. DV360’s established platform enables enterprise marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. As part of the Google Marketing Platform, DV360 integrates with many of Google’s tools and has exclusive access to YouTube inventory. This connector adds to a suite of Claravine connectors with Google, which include Google Campaign Manager 360, Google Ads, and Google Cloud Storage. With Claravine, brands and agencies now have the ability to instantly validate and enrich their marketing metadata across advertisers, campaigns, IOs, creatives, and more data types, maximizing the opportunity for optimizations and minimizing costly mistakes. The Claravine DV360 connector offers a number of key features, including: Connected Accounts: Securely save one or more API access credentials for easy use; Integration Filters: Apply one or more filters to target only relevant data to sync; Inbound Field Mapping: Specify what data to synchronize and where to store it in a template; Outbound Field Mapping: Write-back corrections to naming conventions in bulk; Automated Sync Schedule: Automatic refreshes of data 3x daily, minimizing manual steps. “We're excited to present our clients with this important DV360 integration," said Chris Comstock, Chief Product Officer, Claravine. "Most brands and agencies rely on manual, time- and people-intensive methods to prevent costly mistakes. But with this connector, customers can boost compliance across their DV360 data, saving time and reducing errors. Not only does this enable more confident attribution and optimizations, but the enhanced data quality enables cross-channel comparisons, empowering marketers to make strategic decisions with confidence." DV360 is the latest addition to Claravine’s growing portfolio of connectors that centrally manage and improve the integrity of metadata across media and ad ops, campaign tracking, and content and creative. Recent connector releases with Snapchat Ads Manager and TikTok Ads Manager enhance bi-directional capabilities, complementing existing integrations with Meta Ads Manager, Google Campaign Manager 360, and Adobe Experience Manager. About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. To become a Claravine partner, please click here. Contact Details Kite Hill PR +1 704-960-2295 claravine@kitehillpr.com Company Website https://www.claravine.com/

August 08, 2024 09:00 AM Eastern Daylight Time

Powerful Connections – This Tech Company Streamlines Influencer Marketing

Benzinga

By Johnny Rice, Benzinga Ted Murphy, CEO of IZEA Worldwide (NASDAQ: IZEA), was recently a guest on Benzinga’s All-Access. IZEA Worldwide is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing creator economy, enabling individuals to monetize their content, creativity, and influence. Murphy spoke about the powerful, bespoke connections influencers can make with their audiences and the value that creates for brands. Learn more here: Featured photo by Karsten Winegeart on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

August 07, 2024 08:30 AM Eastern Daylight Time

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NAVEX to Demystify IT Risk Communication at ISACA GRC Conference

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, will deliver a key session at the upcoming ISACA Governance, Risk, and Control (GRC) Conference in Austin, Texas, August 12-14, 2024. The session, " Getting Our Wires Crossed: How to Speak IT Risk as a Compliance Professional," will be presented by Kyle Martin, Vice President of GRC Solutions at NAVEX, and Robert Clark, Chief Audit and Compliance Officer at Howard University. In an era where cybersecurity threats and regulatory pressures are at an all-time high, the ability to effectively communicate IT risks across organizational silos has become a critical skill for compliance professionals. Attendees can join the session, CS 7–4, on August 13th at 11:00 to gain valuable insights into: Understanding and translating risk and compliance terminology. Evaluating program maturity levels and their organizational implications. Assessing risks and controls across all business facets, including third-party risk management. Crafting compelling IT risk reports for executive teams and board directors. "In today's interconnected business environment, the ability to translate IT risk insights into compelling narratives for CEOs is no longer optional—it's essential," said Kyle Martin. "As a result, this session aims to empower compliance professionals with the tools they need to navigate this critical intersection confidently." The ISACA GRC Conference, now in its 11th year, brings together leading minds in governance, risk management, and control to provide world-class content and practical guidance. NAVEX's participation underscores its commitment to advancing the field of integrated risk and compliance management. For more information about NAVEX's participation in the ISACA GRC Conference 2024 or to schedule an interview with the speakers, please contact Senior Public Relations Manager, Scott Levesque at scott.levesque@navex.com. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

August 06, 2024 08:00 AM Eastern Daylight Time

New Book by Denise Edwards, "On the Call, On the Wall," Available Now

On The Call On The Wall

Denise Edwards, a renowned International Prayer Leader and Intercessor, is set to release her inspiring new book, "On the Call, On the Wall," on August 1st. This compelling publication offers readers an in-depth look into the power of prayer, faith, and divine calling through Denise’s personal experiences and spiritual insights. About the Book: "On the Call, On the Wall" is an exploration of Denise Edwards’ journey as an apostolic intercessor and prayer leader. The book delves into her profound experiences with spiritual warfare, intercessory prayer, and her steadfast commitment to the Great Commission. It is filled with powerful narratives that highlight the impact of a life dedicated to prayer and service. What to Expect: Readers can expect to find heartfelt stories, teachings, and testimonies that reveal the challenges and victories of a life led by faith. The book is designed to encourage and empower individuals to deepen their own spiritual practices and to understand the significant role of intercessory prayer in the Christian faith. Availability: "On the Call, On the Wall" will be available for purchase now on Amazon.com and directly through the official website, www.onthecallonthewall.com. From the Author: "I am thrilled to share 'On the Call, On the Wall' with you all," said Denise Edwards. "This book is a culmination of many years of ministry and prayer, and I hope that it will inspire readers to embrace the power of prayer and to recognize the profound impact it can have on their lives and the lives of others." Order your copy today at www.onthecallonthewall.com Media Contacts: www.GCUPUBLISHING.com www.Pubcowire.com https://theronedwards.com About Denise Edwards: Denise Edwards is an International Prayer Leader, Apostolic Intercessor, Seer, Senior Chaplain, Instructor, Speaker, and Shofar Minister. She is the founder of C.O.M.E. Ministries and has dedicated her life to teaching and leading others in the powerful ministry of prayer. Join us as we celebrate the launch of "On the Call, On the Wall" — a must-read for anyone interested in the transformative power of prayer and the impact of living a faith-filled life. For more information about "On the Call, On the Wall" and to schedule interviews or speaking engagements with Denise Edwards, please visit onthecallonthewall.com or contact team@onthecallonthewall.com / media@gcupublishing.com Contact Details GCU Publishing (.com) William Hodge +1 888-428-0095 media@gcupublishing.com

August 02, 2024 02:06 PM Eastern Daylight Time

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What’s Cool for School 2024

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

August 01, 2024 01:10 PM Eastern Daylight Time

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Wire Media Group Expands U.S. Reach to 50M+ in 2024

WagerWire

Wire Industries, Inc., a technology and media company that owns and operates sports betting marketplace WagerWire, fantasy sports marketplace FantasyWire, and media division Wire Media Group (WMG), announced today it has hit a significant milestone in the growth of Wire Media Group. WMG content has been viewed over 250M times in the last year and has been featured in the New York Post, USA Today, Bleacher Report, ESPN, Bloomberg and CNBC, among others, collectively reaching 50M+ sports fans with its own content in the first half of 2024. The Wire Media Group has rapidly risen in popularity, fueled by a community of sports fans and bettors enjoying viral stories of life-changing bets trading on the WagerWire marketplace, daily sports and betting news and analysis, and pop culture. “The Wire” is a content collective of top-tier creators and networks as well as original in-house content, with partners including Betr Media, Pro League Network (PLN), The Hammer Betting Network, East Coast Sports Investors, WalterPicks, and Brad Evan’s The Gaming Juice. The WMG content technology team, led by Allan Valle, has built and trained an A.I. content aggregation and amplification system to rapidly clip and syndicate partner content across mediums and channels. The cutting-edge system analyzes trends and cross-targets audiences, breaking partner networks and creators out of their algorithmic silos, resulting in increased discoverability. In addition to engaging content, WagerWire’s popular betting free tools including their Bet Value Calculator and Bet Graphs amass thousands of hits a day. “We create content by fans, for fans and The Wire Media Group was engineered to have something to offer to everyone,” said Travis Geiger, Co-founder and Chief Experience Officer of Wire Industries, Inc. “It’s weird to us that companies who literally profit off their player’s losses are out there giving picks and advice – and worst of all, paying lip service to the idea of responsibility while laughing out loud about degeneracy. People are smart enough to see through the shill. The Wire doesn’t have a hidden agenda. We answer to our community and no one else and we have the freedom to be creative and honest in all we do. What we offer is different, and we’re pleased at the positive response we’ve received to date.” The Wire Media Group also operates the company's affiliate marketing division, The Sports Influencers, which has seen tremendous growth in the first half of 2024. The program has seen 378% growth since the start of the year, growing 40% month-over-month, and has affiliate deals with FanDuel, Caesars, BetMGM, and Betr, to name a few. The Sports Influencers are operating in 23 states, Washington DC, Ontario and Puerto Rico. WagerWire recently won the EGR Rising Star of the Year award and was shortlisted for Rising Star of the Year and Affiliate of the Year at SBC North America, as well as Best X Presence at the Hashtag Sports Awards. WagerWire was also named to Business Insider’s list of 25 promising sports startups to watch, according to VC’s and other top investors. FantasyWire was shortlisted as Innovation of the Year by the Fantasy Sports and Gaming Association (FSGA). WagerWire burst onto the scene in 2022 with the announcement of a high-profile seed round led by Miami Marlins co-owner Roger Ehrenberg and including Betr/Simplebet Founder Joey Levy’s 305 Ventures, NBA All-Star Richard Jefferson, famed ‘Big Short’ investor Danny Moses, sports executive David Meltzer, and more. About Wire Industries Wire Industries Inc. was established in 2021 and owns and operates Wire Technologies and Wire Media Group. Wire Technologies is the company’s marketplace division including WagerWire, FantasyWire, PonyWire and ContestWire, while Wire Media Group operates their media network and affiliate marketing division. The business was founded with the mission to bring a more efficient, open, and entertaining market to real money gaming of all types, unlocking value for the entire ecosystem. You can download their flagship product WagerWire in the Apple App Store and Google Play, and find them @WagerWire on Twitter/X, TikTok and LinkedIn, or @WagerWireLive on Instagram. Wire Industries is dedicated to providing a responsible gaming environment. If you think you or someone you know may have a gambling problem, resources are available. Call 1-800-GAMBLER or reach out to their Chief Responsibly Officer Carolina Young directly at live@wagerwire.com. Contact Details Bailey Irelan birelan@hotpaperlantern.com Company Website https://www.wagerwire.com/

August 01, 2024 10:40 AM Eastern Daylight Time

N6 Group Expands Portfolio with Launch of SHFT Labs

North Sixth Group

N6 Group (N6G), a family office operating company with interests in digital media and marketing, sports and entertainment, and technology, today announced the launch of its latest venture, SHFT Labs, a strategic think tank designed to tackle marketing challenges for today’s brands. SHFT was created to solve problems. Run by experts in creative, media, and technology, SHFT leverages its extensive understanding of marketing factors combined with AI technology to address the challenges faced by modern brands. With a unique think tank-style business model, SHFT complements existing teams and agency partners and works to solve specific problems that brands face in the areas of creative, media, social and tech. Once a solution has been determined, SHFT can execute across multiple touch points, from full-funnel cross-platform advertising campaigns and content creation to eCommerce design and development. SHFT integrates seamlessly with any team, working closely with brands on specific areas of focus. SHFT clients include Habitat for Humanity and renowned jewelry designer Sidney Garber. SHFT supported Habitat for Humanity by creating a social advertising campaign that brought in nearly $700K and broke their previous fundraising record. With Sidney Garber, SHFT created and launched the company’s eCommerce platform, an in-store experience for their high-end clientele. Recently, SHFT partnered with Daggers Football Club in England to overhaul its brand and Mental Golf Type, a company focused on unlocking golfers' mental state of play through personalized strategies, to accelerate its user acquisition strategy. In addition to providing a solutions-based approach for their clients, SHFT is bringing to market a revolutionary marketing platform called TIDL. Leveraging the unparalleled power of AI and machine learning, TIDL provides a FICO-type scoring for a brand’s overall marketing. “The synergy of content, web, and media fuels brand potential. When these components are in harmony, they create a seamless experience that captures users' attention and drives remarkable outcomes,” said Jason Jacquot, Head of Digital and Media for SHFT. As an expansion of the N6 Group family, SHFT joins a portfolio of best-in-class companies, including the recent acquisition of West of Fairfax, an all-female powerhouse social team led by Courtney Lopez, KRMA – the engine behind the N6 brand – and Club Underdog, an ownership group whose football clubs include Brooklyn FC (USA), Dagenham & Redbridge (London) and Campobasso FC (Italy), with investors Mark Consuelos and Kelly Ripa. "SHFT represents a natural evolution and expansion of the N6 Group brand," said Morgan Harris, CEO at N6 Group. "By harnessing the collective strengths of our diverse portfolio, SHFT’s think tank style allows for data-driven creative solutions to specific problems brands are facing by leveraging best-in-class creative, media and technology.” With a focus on innovation, creativity, and results-driven strategies, SHFT is committed to pushing the boundaries of digital possibilities. Through this new venture, N6 Group solidifies its position as an industry leader, providing clients with access to a wider array of cutting-edge services and expertise. For more information about SHFT Labs and the services offered, please visit shftlabs.ai. About North Sixth Group North Sixth Group LLC is a family office operating company. The company has wholly owned and minority interests in a variety of investments across multiple sectors all sharing a common vision of Passion, Purpose and Progress. Included in the North Sixth Group family of companies are leading public relations firm N6A; modern marketing and content house Studios; professional European football club SS Campobasso; and other holdings across media, marketing, technology, sports and entertainment, and emerging markets. Additionally, North Sixth Group dedicates financial, networking and human capital resources to community-based and philanthropic initiatives geared toward Passion, Purpose and Progress. About SHFT Labs We are problem solvers. An explosive and nimble team of strategists and human behavior analysts; creators and amplifiers who thrive on solving big challenges. We operate as a think tank, leveraging the unmatched power of AI to develop solutions across a brand's entire digital ecosystem. We are experts in creative, media, social, and tech, with years of experience helping brands of all sizes improve their digital marketing. We aim to diagnose the problem and develop a tailor-fit solution to drive long-term growth. Contact Details N6 Powered by KRMA Shayla Ridore shayla.ridore@n6krma.com Company Website https://northsixthgroup.com/

August 01, 2024 09:00 AM Eastern Daylight Time

Smithsonian’s National Postal Museum to Open Voting by Mail Exhibition

National Postal Museum

Voting by mail did not start during the Covid-19 pandemic. It began in various forms during the Civil War when soldiers could not get home to vote and it picked up steam again during World War II for the same reason. Mail has been and continues to be a method for providing citizens with access to election information and materials. Today, every state has some form of voting by mail. The National Postal Museum’s exhibition “Voting by Mail: Civil War to Covid-19” explores the significant role of voting by mail in America’s democracy. Over time, legislation for both military and civilian voting using the mail has been shaped by events and politics with provisions added, removed and amended. On view Saturday, Aug. 24, through Feb. 23, 2025, “Voting by Mail” invites visitors to explore the changing logistical and political reasons for the various ways mail has been part of the election process, and how it continues to define where, when and how Americans vote in elections. Early methods for absentee voting that used the mail enabled military members to participate in elections when wartime deployments took them away from their polling precincts. The Civil War and World War II caused many states to temporarily establish or expand absentee voting for significant numbers of voters in the military. Allowances for civilians voting absentee grew in the early 20th century and in 1901 Kansas became the first state to permit voting by mail but limited this to railroad employees traveling for work. Since the 1980s, in addition to in-person voting, some jurisdictions, including eight states and the District of Columbia, have instituted all-mail voting with the automatic distribution of ballots to registered voters. The public health emergency of the Covid-19 pandemic brought about temporary procedures, new laws and debates over using the mail for voting. Objects on display focus on the early history of voting by mail in the U.S. and ways the mail is used in modern elections. A Civil War envelope for mailing soldiers’ votes on a tally sheet enabled deployed military service members to participate in the Ohio state election of 1864. World War II absentee voting materials developed for U.S. Armed Forces, including the design of a blank ballot allowed the government to distribute them before specific candidate names became available, thus accommodating weeks-long mailing time for U.S. forces overseas. Examples of modern election mail including an absentee ballot, an envelope for a mail-in ballot, an official election information guide, and notices announcing elections. “We are excited to present the role of mail in U.S. elections for government representatives serving the American public,” said Elliot Gruber, director of the museum. “The history of mail as an official conduit of election information and election voting materials has long been part of our nation’s history.” The exhibition is supported by public and exhibition programming, as well as educational resources for teachers. A special website makes available the stories, themes and historical artifacts presented in the exhibition. About the Smithsonian's National Postal Museum The National Postal Museum is devoted to presenting the colorful and engaging history of the nation's mail service and showcasing one of the largest and most comprehensive collections of stamps and philatelic material in the world. It is located at 2 Massachusetts Ave. N.E., Washington, D.C., across from Union Station. The museum is currently open Friday through Tuesday, 10 a.m. to 5:30 p.m. For more information about the Smithsonian, call (202) 633-1000. Contact Details Smithsonian National Postal Museum Marty Emery +1 202-431-8963 emerym@si.edu Company Website https://postalmuseum.si.edu/

July 31, 2024 09:26 AM Eastern Daylight Time

Benchmark International Unveils the 2024 Global Technology, Media & Telecom Industry Report

Benchmark International

Benchmark International, the leading middle market mergers and acquisitions firm, announces the release of its 2024 Global Technology, Media & Telecom Industry Report. This comprehensive report provides an in-depth analysis of the current landscape and future outlook for the technology, media, and telecom sectors, offering valuable insights for industry stakeholders. The report covers critical areas, including: Market Dynamics: A deep dive into the evolving trends within the technology, media, and telecom industries, including the impact of digital transformation and emerging technologies. Financial Performance: Examination of key financial metrics, investment patterns, and revenue growth across the TMT sectors. Innovation & Disruption: Analysis of the latest technological innovations driving change and disruption, from artificial intelligence and 5G to streaming services and digital advertising. Consumer Behavior: Insights into shifting consumer preferences and their implications for businesses within these industries. M&A Trends: A detailed exploration of mergers and acquisitions activity, highlighting key deals, strategic motivations, and future trends in the TMT space. Benchmark International's Technology, Media, and Telecom report is an indispensable tool for business leaders, investors, and industry analysts seeking to understand the forces shaping the future of these dynamic sectors. For more information and to access the full 2024 Global Technology, Media & Telecom Industry Report, please visit: https://www.benchmarkintl.com/insights/featured-content/2024-global-Technology-Media-Telecom-industry-report/ ABOUT BENCHMARK INTERNATIONAL: Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $11 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network as well as the #1 Sell-side Exclusive Privately-held M&A Advisor in the World by Pitchbook and Refinitiv's Global League Tables. Contact Details Brittney Zoeller +1 813-898-2350 zoeller@benchmarkintl.com Company Website https://www.benchmarkintl.com/

July 30, 2024 11:14 AM Eastern Daylight Time

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