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Ethos Announces ‘100 Most Sustainable Luxury Items Of 2021’

Ethos

Digital media and e-commerce platform, Ethos, has launched its first comprehensive sustainability ranking: The 100 Most Sustainable Luxury Items of 2021. It kicks-off the platform’s sustainable luxury ranking series. Vetted by Ethos co-founder and creative director, Jackie Lutze, a Harvard University Sustainability MA candidate, the list evaluated individual products instead of brands as a whole—this allowed for a wider range of inclusion. Ranking included ingredients and materials, packaging and shipping practices, labor conditions, and circular sustainability efforts. All brands had to meet at least two stars in order to be considered for inclusion. “This list came to fruition much in the same way Ethos did; we knew there were luxury brands building sustainability into their core,” Lutze says. “We started with a clear-cut list of exemplary attributes and built a rating system around it. At the minimum, all products had to be ethically made with sustainable materials or ingredients.” It’s also the first comprehensive sustainable ranking list of its kind to only feature items made without any animal products or animal testing. “From there, we looked deeper into the brands themselves, rewarding points for those that went above and beyond, such as receiving B Corp Status, using certified organic materials or ingredients, Fair Trade Certification, or LEED-certified production facilities,” says Lutze. Brands earning the highest scores include Stella McCartney, Gucci, Chloé in fashion; Aether Diamonds Tiffany and Co., and Chopard in jewelry; Susanne Kaufman, Aesop, and Sana Jardin in beauty. To see the full list and rankings, click here. “It may sound strange to call the luxury market underserved, but when it comes to sustainability, that’s often the case,” says Jill Ettinger, Ethos co-founder and editorial director. “The luxury market is valued at more than $5 trillion; that is immense purchasing power and influence. These brands need to shine a greater spotlight on their sustainability efforts. And according to our research, the luxury consumer wants to make the best choices for the planet. To them, sustainability is luxury.” To celebrate the launch, Ethos is donating 100 trees to its nonprofit partner, The Fruit Tree Planting Foundation. The trees will be planted in Mococa, Brazil, in 2022. “When Ethos approached us about collaborating on one of our groundbreaking fruit tree plantings, we were thrilled to suggest an upcoming initiative to plant 100 life-sustaining trees for low-income families in Brazil later this year,” said Cem Akin, FTPF’s TreeEO. “Through this generous support, generations of families will have cleaner air to breathe and a healthy source of nutrition right in their backyards. We are so grateful to partner with Ethos in supporting sustainable, earth-friendly projects,” Akin said. About Ethos: Launched in 2021 by Jackie Lutze and Jill Ettinger, Ethos is the premier digital platform for personal and planetary sustainability filtered through a luxury lens. Through thought-provoking conversations and recommendations across fashion, beauty, travel, food, nutrition, and more, along with its e-commerce platform and its first sustainability rankings, The Ethos 100, Ethos is helping to bridge the gaps in the sustainable luxury market. the-ethos.co. Contact Details Ethos Jill Ettinger +1 213-986-7464 jill@the-ethos.co Company Website https://the-ethos.co

November 05, 2021 07:03 AM Eastern Daylight Time

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ADDISON RAE DEBUTS FIRST FRAGRANCE: AF COLLECTION BY ADDISON RAE

Addison Rae Fragrance

Today, Addison Rae announced her first trio of fragrances, AF COLLECTION BY ADDISON RAE. All three scents were designed to make her growing community not only smell good, but feel good. The trio of playful, multi-functional scents are aligned with supporting both inner and outer beauty: all are clean, water-based, and backed by science. CHILL AF, HAPPY AF, and HYPED AF, will be available exclusively on addisonraefragrance.com and shoppable through TikTok and Instagram for $40 (30ml each). “Scent is so personal and can have such a powerful impact on our mood that I wanted to create a new way to experience scent; one that’s more thoughtful, supports your emotional wellbeing, and feels good on your skin. It’s what you deserve” – Addison Rae CLEAN AND KIND. The clean, green-chemistry, water-based formulas are a game-changer in the industry that results in a multi-functional fragrance collection. The clinically proven formulas – comprised of sustainably sourced ingredients, provide many wearable benefits from mood enhancement to hydration and assurance that all are alcohol-free and cruelty-free. MOOD ENHANCING. CHILL AF, HAPPY AF, and HYPED AF are created with ingredients that are proven to boost overall mood. Smell triggers an emotional response and the place in our brain that registers scent also processes feelings, moods, and emotions, making the connection between scent and feelings very powerful. Each fragrance in the AF collection contains a unique blend of clinically tested ingredients that have emotive responses, proving their mood-boosting properties. WATER BASED. This unique alcohol-free formula delivers a surprisingly hydrating mist that delivers long-lasting scent on skin. The formula also ensures it goes on super smooth and leaves skin glowing. An added benefit, given the hydration properties, it can even be used to scent your hair! FIRST-TO-MARKET PACKAGE INNOVATION. The ergonomic bottles utilize heat-sensitive technology, changing color when reacting to temperature giving an all-around, multi-sensory experience. “We are thrilled that our partnership with Addison resulted in a trio of scents that push the boundaries of what’s possible while capturing her joyous exuberance and focus on clean beauty. The first-to-market combination of innovation and playfulness within the formula and packaging perfectly captures Addison’s positive energy,” says Lori Mariano, Managing Partner at Hampton Beauty. “Our shared vision to develop a collection that speaks to a generation of consumers that want the products they purchase to look good and make you feel even better was a focus and having the collection available to shop on TikTok was always a top priority given Addison’s engaged community.” HAPPY AF A DAILY DOSE OF EUPHORIA For times when you need a little pick-me-up, HAPPY AF is the scent for all-day positive vibes. Perfect for any plans—this floral and fruity blend of pink lychee, red grapefruit, and dewy peony hits different when paired with a smile. NOTES: Pink lychee, red grapefruit, peony, violet leaves, agave nectar, rose & crystallized musk. OCCASIONS: Vacays & beach days, first dates, watching the sunset. BENEFITS: Joy-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty-free, paraben-free. HYPED AF A DAILY DOSE OF ENERGY Think bright, zesty citrus meets clean white woods; HYPED AF is the energy you want to radiate, bottled. Maybe you missed a few hours’ sleep? Or have a deadline approaching? This magic blend of blood orange, pineapple flower, and musk prepares you to take on whatever life throws at you. NOTES: Mandarin, blood orange, pomelo, nectarine blossom, white woods, & clean musk. OCCASIONS: Dance parties, game night, leg day. BENEFITS: Energy-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty-free, paraben-free. CHILL AF A DAILY DOSE OF CALM A moment of zen; CHILL AF is the scent to wear on a date but also to meet the parents. This dreamy blend of pear blossom, chamomile tea, and soothing sandalwood helps forget where the stress came in the first place. Cool, calm, collected. NOTES: Pear blossom, apple, red lemongrass, chamomile tea, lily of the valley, sandalwood & milky musk. OCCASIONS: Movie nights, long drives, digital detoxes. BENEFITS: Chill-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty free, paraben-free. About Addison Rae In just one year, Addison Rae has become one of the biggest stars in the world. Named the top-earning creator on TikTok by Forbes Magazine, Rae’s infectious personality, Louisiana charm, and overwhelming positivity have led her to be one of the most sought-after talent of her generation. Since November of 2019, she has amassed over 100 million followers across social media. Rae is currently the second most-followed individual on TikTok with over 5.5B likes and 85.2M followers. Her impressive reach goes beyond TikTok with over 40.1M followers on Instagram, 4.7M subscribers on YouTube and 4.8M followers on Twitter. In 2019 she became co-founder of the clean makeup company ITEM Beauty, was named a global ambassador for American Eagle, and launched a podcast for Spotify with her mom titled “That Was Fun.” In March 2021, Addison released her debut single “Obsessed”. Addison co-wrote the single, which was produced by a dream team of chart-topping producers, Benny Blanco, Blake Slatkin and Ryan McMahon. In August 2021, Rae made her film debut in Netflix’s HE’S ALL THAT. The film debuted at #1 in 78 countries and saw over 55 million households watch the film at least once in the first month on Netflix. About Hampton Beauty The Hampton Beauty team of highly experienced beauty industry experts bring a wealth of knowledge across all beauty categories, creative innovation, and business strategy. The company was founded to influence a new era of global beauty business development. Whether it’s fragrance, color cosmetics, or skin and body care, their strategic resources worldwide deliver the latest in product & package design and technology that breaks traditional barriers with high quality, bespoke products that engage consumers and inspire social conversation. Contact Details The Collective PR Debbie Burke-Smith debbie@thecollective-pr.com The Collective PR Jennine Hannaway Lavyne +1 917-447-1192 jennine@hannawaypr.com Company Website https://addisonraefragrance.com

November 04, 2021 12:15 PM Eastern Daylight Time

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American Kidney Fund Announces Support from GSK to Expand Awareness for Underrepresented Community Participation in Clinical Trials

American Kidney Fund

The American Kidney Fund (AKF) today announced that GSK has provided continued support to expand upon AKF’s efforts to increase participation of underrepresented communities in clinical trials. With GSK’s support, AKF will further enhance its clinical trials educational materials, including providing translations for new and existing content for Spanish-speaking audiences. This renewed effort will also include a video series, featuring Black and Hispanic kidney patients discussing their personal experiences as participants in clinical trials. “People of color, particularly Black and Hispanic individuals, continue to be underrepresented in clinical trial research studies for a number of reasons, which ultimately impacts research outcomes and the ability to uncover new options for patients,” said LaVarne A. Burton, AKF President and CEO. “With GSK’s funding, it is our hope that we can help people of color in their decision-making process when considering signing up for a clinical trial, as well as in speaking with their doctors about how they can be active participants in improving their own health and the future health of others.” GSK’s funding is a continuation of the support it has provided since 2019 to help AKF build a clinical trials awareness campaign, which supports AKF's broader strategy of addressing disparities and improving health equity in kidney disease care. “As part of our commitment to inclusion and diversity at GSK, we are ensuring that underrepresented patient populations are well represented in our clinical trials to make certain that our medications are safe and effective in a variety of patient groups,” said Precil Varghese, GSK Senior Medical Lead, Specialty and Pipeline. “We are proud to support AKF in its mission of educating the kidney disease community and historically underserved communities to help prevent and manage kidney disease.” About the American Kidney Fund The American Kidney Fund (AKF) fights kidney disease on all fronts as the nation’s leading kidney nonprofit. AKF works on behalf of the 37 million Americans living with kidney disease, and the millions more at risk, with an unmatched scope of programs that support people wherever they are in their fight against kidney disease—from prevention through transplant. With programs that address early detection, disease management, financial assistance, clinical research, innovation and advocacy, no kidney organization impacts more lives than AKF. AKF is one of the nation’s top-rated nonprofits, investing 97 cents of every donated dollar in programs, and holds the highest 4-Star rating from Charity Navigator and the Platinum Seal of Transparency from GuideStar. For more information, please visit KidneyFund.org, or connect with us on Facebook, Twitter, Instagram and LinkedIn. Contact Details Stefanie Tuck Work: +1 202-470-1797 Mobile: +1 978-390-1394 11921 Rockville Pike, Suite 300, Rockville, MD 20852 AKF@jpa.com Company Website https://www.kidneyfund.org/

November 04, 2021 09:00 AM Eastern Daylight Time

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MOTIS Brands Acquires Pier of d'Nort

Rotunda Capital Partners LLC

MOTIS Brands (“MOTIS”), a Rotunda Capital Partners portfolio company, has acquired Pier of d'Nort (“PDN”), a leading manufacturer of innovative aluminum pier systems. For 20 years, Pier of d’Nort has designed and manufactured their patented dock system and related accessories. PDN’s premium piers can be found all over the United States, and each is built-to-order in St. Germain, Wisconsin. For MOTIS, the acquisition of PDN adds another quality brand to its portfolio and bolsters existing U.S. manufacturing capabilities. “The acquisition of PDN expands our assortment in an important and fast-growing category,” said MOTIS CEO Rich Spratt. “Our goal remains to assemble the broadest and deepest collection of premium brands for loading, hauling, storage and productivity needs, and Pier of d’Nort is an ideal fit. We’re thrilled to add PDN to the MOTIS family.” About MOTIS Brands Headquartered in Germantown, WI, MOTIS Brands proudly designs, develops, and distributes a collection of industry leading loading, hauling, automotive and accessibility brands including Race Ramps®, Silver Spring Mobility®, Heavy Duty Ramps™, Black Widow®, Guardian Industrial Products™, Kill Shot®, Tilt-a-Rack®, Harbor-Mate®, Lucky Dog™, Big Boy®, and Mac’s Custom Tie-Downs. For more information, visit www.motisbrands.com. About Rotunda Capital Partners Rotunda Capital Partners is a private equity firm that invests equity capital in established, lower middle market companies. Rotunda partners with management to build data-driven growth platforms within its targeted sectors, including value-added distribution, asset light logistics and industrial/business services. Founded in 2009, the firm has a long history of helping management teams achieve their goals for growth. The Rotunda team actively provides guidance and draws on deep industry and financial relationships to contribute to the successful execution of Rotunda’s companies’ strategic plans. The firm has offices in Bethesda, MD and Evanston, IL. For more information, visit www.rotundacapital.com. Contact Details Rotunda Capital Partners Jill Lafferty +1 847-280-1295 jill@rotundacapital.com Company Website https://motisbrands.com/

November 04, 2021 07:34 AM Eastern Daylight Time

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Improving the Lives of Caregivers

YourUpdateTV

There will be more people over 65 than under 18 by 2030 -- the boomer generation is living longer and wants to age at home. The result is more than 53 million family caregivers in the U.S., caring for more than 80 million people, and spending more than $187 billion on home health care. Recently, Bianca Padilla, CEO and Co-Founder of Carewell, participated in a nationwide satellite media tour to discuss the importance of supporting caregivers around the country. A video accompanying this announcement is available at: https://youtu.be/Z8i-N0yyx30 One-fifth of Americans will act as informal caregivers at some point in their lives, but there is little in the way of vetted products, product knowledge, guidance, and service to help those in the position of caring for a loved one. The biggest trend in caregiving over the past few years is aging at home. 90% of Americans want to stay in their homes for the rest of their lives. They don’t want change, and it’s up to the younger generations to help them do this safely and comfortably. 84% of caregivers report needing more information, so providing access to educational resources is vital for this audience, especially as conditions change - and usually worsen - over time. Carewell is redefining home healthcare by helping caregivers manage their loved one’s conditions, as well as their own lives. Carewell strives to make this population feel seen and understood by providing the products, service, and community support they need along with a level of customer service and convenience rarely found in healthcare. Carewell offers support to family caregivers with a library of information and caregiving guides to remove guesswork. For more information, visit Carewell.com About Bianca Padilla: Bianca Padilla is the CEO and co-founder of Carewell, a family-founded company that simplifies life for caregivers by providing personalized service, compassionate content, and expert-vetted home care products. A graduate of New York University with a B.A. in Economics, Bianca attended the Disney Institute and formed the Charlotte chapter of Aging 2.0, for which she currently serves as an ambassador. Prior to founding Carewell, Bianca worked as a software engineer at LiveNinja and as an analyst for CCMP Capital Advisors and Pantheon Ventures. A Miami native, Bianca enjoys spending time with her co-founder husband Jon and dog Henry, traveling, being an unabashed foodie, and reading books about entrepreneurship, leadership, tech, and comedy. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 03, 2021 02:00 PM Eastern Daylight Time

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Adsmovil Invests in Brilla Media to Develop Original Content Properties, Boost Adsmovil Studios, and Enhance Social Media Distribution

Brilla Media

Hispanic digital media powerhouse, Adsmovil, today announced that it has made a strategic investment in Miami-based Brilla Media to develop original content properties, boost its branded entertainment studios, and enhance its social content distribution. The partnership unites the innovator of the Hispanic mobile advertising industry with the founders of the U.S. Latino social media marketing and influencer industry, Manny Ruiz and Angela Sustaita-Ruiz, co-founders of Hispanicize. “This investment underscores our commitment to better serving the Hispanic market, with top-tier, authentic storytelling and compelling, resonant narratives,” said Adsmovil CEO and founder Alberto Pardo. “Brilla’s founders bring a powerful track record for creativity and innovation that will help Adsmovil evolve faster, stronger and more strategically into the next phase of our own story.” As part of the agreement, the companies will work closely to develop innovative digital media content properties, including films and documentaries, to better serve the dynamic Hispanic cohort in its entirety - across languages and generations. All content will be created for Hispanics by Hispanics and all properties will be 100% Latino owned and operated. Brilla Media will also support all social content distribution efforts. “We are especially proud of this investment because Adsmovil is positively advancing quality storytelling, filmmaking, and marketing in the Hispanic marketplace,” said Brilla Media Co-founder Manny Ruiz. “In Adsmovil, we’ve found a partner that is committed to elevating our U.S. Latino community and building bold, creative storytelling platforms, and that’s truly exciting.” About Brilla Media Latina-owned and operated, Brilla Media provides brand marketers with premium Latinx branded storytelling, distribution, and guaranteed digital and social media engagements. Created by Angela and Manny Ruiz, the innovative entertainment company features five pillars: Brilla Media (digital and social distribution), Nuestro Studios (original storytelling), Brilla Social (influencer marketing with social media amplification), Brilla Live (festivals and virtual broadcast TV and live streams), and Brilla Purpose (social good). Brilla’s innovative management team founded the Hispanic social media marketing, Hispanic influencer marketing, and Hispanic press release wire industries. About Adsmovil Minority-owned and certified, Adsmovil ( www.Adsmovil.com ) is a leading pioneer in Hispanic mobile advertising and digital media. The company reaches almost half (48%) of the total Hispanic digital population in the U.S. across cultural diversity and acculturation levels and has direct relationships with over 2,500 digital premium publishers in the US, LATAM and Spain. Its multi-channel offering spans screens, senses and languages as well as full production capabilities, via Adsmovil Studios. The company consistently ranks #1 within ComScore’s Hispanic Ad Focus Mobile Reporting. The company was founded in 2011 by its CEO, Alberto Pardo, and its U.S. headquarters is in Miami, FL with additional offices in Los Angeles, New York, and Chicago. The company also has offices in twelve other countries in Latin America and Spain. More information can be found at www.adsmovil.com or info@adsmovil.com. SOURCE ( LATINXNEWSWIRE.COM ) Contact Details Maria Twena maria@adsmovil.com

November 03, 2021 01:15 PM Eastern Daylight Time

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Marquee investors tuck into Tre’dish with $10m investment as home-to-home food economy grows

Tre'dish

Home-to-Home food technology platform and community marketplace Tre’dish has today announced a $10m seed funding round as it commercializes and scales operations across the U.S. and Canada. The funding round was led by Tre’dish Founding Team Members; Peter Hwang, Jay Wilgar, Srin Sridharan and lead investor Wes Hall. The group of marquee investors with their past experiences in the round include: Wes Hall – Founder of BlackNorth Initiative, Dragons Den, Kingsdale Advisors, KSS Group of Companies Luis Javier Castro - Founder of Mesoamerica and Alejandria JP Rangaswami - Chief Scientist at Salesforce and British Telecom. Previously Chief Data Officer, Deutsche Bank. Steve Smith – CEO of Recipe Unlimited (Formerly Cara Operations). EVP - Loblaw Andrea DelZotto – Founder of Concrete Cardinal and Director, Tridel Group of Companies Qamar Qureshi – President and CBO - Knowledgehook Tre’dish has created a food tech marketplace platform that focuses on bringing the home-to-home food sharing economy together. Home Chefs have the opportunity to sell to consumers right in their own community, a diverse selection of authentic meals prepared by the person who makes it best. With the home-to-home market growing significantly during the pandemic, home chefs have been selling their meals through social media platforms in an unstructured grey market without proper processes to instil trust for the consumer. Furthermore, other platforms that are coming into the market have simply created a marketplace where Home Chefs meet Consumers, and no support is provided for the Chefs to build a sustainable business. Embedded in the Tre’dish technology is our Chef Education Platform and Chef Portal that allows Home Chefs access to some of the most innovative tools in the hospitality space. Our EdTech platform provides a Home Restauranteur guidance and support to build a business right from their own home kitchen safely and profitably with little to no investment required. The success of the Tre’dish model has been driven by two central trends. Firstly, the hospitality industry for small owner-operated restaurants has been at a breaking point for several years with high overhead running costs (i.e. rent, labour, marketing and delivery) and very low margins making it difficult to sustain a profitable operation. Moreover, to make a living they must sacrifice everything with zero work-life balance. Secondly, the pandemic brought into sharp focus the reality facing 3 million hospitality industry workers in the US and Canada when over 130,000 restaurants were closed disproportionally impacting the BIPOC community. For some, this provided the impetus to take to social media and sell food prepared from their home kitchens. For others, Tre’dish will now provide a new path for opportunity, employment and entrepreneurship. Peter Hwang, CEO and Co-Founder at Tre’dish, commented, "The pandemic was very difficult on small businesses especially owner operated restaurants. Tre’dish was built to level the playing field providing equal access and opportunity for all individuals to once again flourish in the hospitality industry regardless of their cultural background, gender, experience, or financial ability. The only thing anyone requires is an amazing recipe and the desire to share their food with the world” Tre’dish aims to build a global, impact-focused, food tech unicorn by providing equal opportunities for all cultural groups and new immigrants through access to a platform for any food entrepreneur to grow their presence and start a profitable business. Currently, 4 of the 5 largest shareholders represent BIPOC standing as it seeks to elevate a minority owned entrepreneurial movement. Tre’dish has built a bona fide business model, that authentically and organically creates a movement to empower and encourage historically underserved and underprivileged communities to become burgeoning food entrepreneurs and social media food influencers. “Tre’dish is redefining what it means to be a professional chef by taking the hospitality industry beyond its historical confines of bricks and mortar restaurants,” said Wes Hall, Executive Chairman and Founder of KSS Group of Companies Inc. “I am proud to back such an innovative business model not only because of the tremendous future potential this company has but because of the thousands of jobs and opportunity Tre’dish will create for minority and BIPOC community members who have too often been left behind. Tre’dish will connect talented chefs with customers but also provide them with business knowledge and skills that will help them be successful for the long term.” Tre’dish is not only a marketplace for home chefs and consumers but has set out to create a platform which empowers them to create successful businesses and have choice in what they eat respectively. For Home Chefs, Tre’dish is a technology portal that offers: Home restaurant consulting and business optimization technology tools such as, Menu Card Development, SKU Optimization, Consolidated Group Ordering and Geo-Targeted Data Tracking so they can build efficient and profitable businesses from day one. A real time food and safety platform A media content platform and technology training system which teaches home chefs how to become food influencers and content creators. Helping them build user created content and dissemination strategies to maximize engagement and views of their social posts. For Consumers, Tre’dish provides: A marketplace platform allowing individuals to support their local home chefs knowing they are preparing their meals safely with the highest quality restaurant standards that are digitally documented. An amazing culinary experience in your community. The ability to support local chefs and try their authentic, healthy, and home cooked meals delivered conveniently to your door. A technology and data platform that remembers your personalized food preferences to create the best experience possible – dietary, fitness, allergen and personalized meal customization that is geo-targeted in your area. A food content and media platform allowing users to view content from Tre’dish Home Chefs across the globe including Chefs in their own geo-targeted Virtual Food Court. Peter Hwang concluded, “As we launch our commercial operations, we see a massive opportunity to become thought leaders in the growing home-to-home food sharing economy. We are not only creating a disruptive technology, but we are creating a mainstream platform that can positively impact cultural diversity, mass job creation and entrepreneurial growth for generations for the foreseeable future” About Tre’dish Tre’dish is a foodtech marketplace platform that enables and unites home chefs in the home-to-home food sharing economy. It allows individuals the opportunity to monetize their home kitchens and sell home cooked meals to local consumers in their community. Media images can be found here. Contact Details Tre'dish Bilal Mahmood +44 7714 007257 media@tredish.com Company Website https://tredish.com/

November 03, 2021 12:00 PM Eastern Daylight Time

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Quidel Corporation to Sponsor Distinguished Speaker Series Conducted by the Bay Area Lyme Foundation

Quidel Corporation

Quidel Corporation announced today that it will serve as sponsor for the upcoming Distinguished Speaker Series being conducted by the Bay Area Lyme Foundation. Quidel is a California-based diagnostic health care manufacturer known for successfully developing rapid diagnostic health solutions, including the industry-leading Sofia ® 2 Lyme FIA test for Lyme disease. The Distinguished Speaker Series are free community events that provide new information on various Lyme-related topics. Speakers typically feature an esteemed scientific researcher paired with a Lyme survivor sharing their inspirational story in an open-discussion format. The events are designed to create a more informed, connected and inspired public, which, in turn, will lead to stronger families, schools, businesses and communities. “We share the Bay Area Lyme Foundation’s mission to make Lyme disease easy to diagnose and simple to cure,” said Judi Tilghman, Ph.D., vice president of technology assessment at Quidel. “Over the years the Foundation has collaborated with world-class scientists and institutions to accelerate medical breakthroughs for Lyme disease and to build a more informed and engaged public. We are honored to sponsor this important speakers series in support of those efforts.” On Nov. 3, the series will feature a researcher, physician and Lyme patient advocate who will discuss how the immune system “can protect or attack” when it comes to Lyme disease. The discussion will focus on the importance of using a broad and comprehensive diagnostic and treatment approach to Lyme disease. Speakers include Liz Horn, Ph.D., MBI, principal investigator, Lyme Disease Biobank, and principal, LHC Biosolutions; Victoria Blaho, Ph.D., assistant professor, Sanford Burnham Prebys, Immunity and Pathogenesis Program; and David N. Haney, Ph.D., researcher and family caregiver. The Nov. 3 event will be held from 4-7 p.m. in the Sanford Burnham Prebys Medical Discovery Institute in San Diego. Reservations are required and can be made at SpeakerSeries@bayarealyme.org or by calling 650-530-2684. Full vaccination is required for this venue. Lyme disease is on the rise to record numbers throughout the country and has the potential to affect as many as 476,000 citizens before the year is out. Leading the way in Lyme disease testing is the innovative Sofia ® 2 Lyme FIA by Quidel. This revolutionary test provides the patient and physician with indicative results within 15 minutes, as opposed to days, which has historically been the norm (and during which time organisms can spread and become systemic). It can be performed in the privacy of a doctor’s office, local clinic or even by a nurse at a children’s summer camp; and it is the only test that can get results from a simple finger prick of blood. About Quidel Corporation Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care, delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first FDA-cleared point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names, Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’s comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. With products made in America, Quidel’s mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities and the world. For more information about Quidel, visit quidel.com. Contact Details breakwhitelight JAMES YEAGER Yeager +1 818-264-6812 jim@breakwhitelight.com Company Website http://Quidel.com

November 02, 2021 09:44 AM Pacific Daylight Time

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ENEOS AT THE 2021 SEMA SHOW

ENEOS

ENEOS — Japan’s largest oil company, and supplier of motor oil and transmission fluids to the majority of Asian vehicle manufacturers — is returning to the annual SEMA Show in Las Vegas this week to meet and interact with automotive enthusiasts and customers. The lubricant specialist will be located in booth # 21203 at the front of Central Hall. Attendees will be able to explore a reimagined booth, which features a distinctive ENEOS road map aimed at highlighting the company’s core strengths. It includes an area dedicated to the company's crucial OEM relationships, which have allowed ENEOS to share its latest technology with the world’s car makers. The company is the leading expert in synthetic oil formulation, creating some of the thinnest, most efficient lubricants for the very latest gasoline and hybrid engines as well as their transmissions and differentials. As part of its expanding OEM relationships, ENEOS has created a new EV Fluid Line, which is designed to help increase the efficiency and durability of current and future electric vehicle components. And like its conventional motor and transmission oils, which are available to retail customers, the EV Fluid Line will initially be available to car makers as part of its OE Fill Program, with an aftermarket line in development. Full details about the EV Fluid Line are available from the ENEOS SEMA booth or at eneos.us The remaining stops on the ENEOS road map are at Performance and Transmission stations. These focus on the wide range of lubricants dedicated to the majority of current and older vehicles. Of particular interest is the ENEOS Racing Series motor oils, which are designed for use by weekend track day enthusiasts or dedicated racers. The Racing Street Series is engineered to work with emissions equipment and ensures extended high-temperature running, superior protection at initial start-up, and greater performance thanks to significantly reduced friction; benefits that have been proven to improve horsepower when used against its competitors. ENEOS Racing Pro Series oils are designed for dedicated race cars that do not require emissions equipment. The formulation provides the same protection as the Street series but at higher temperatures and for extended track sessions, ensuring maximum protection for the racing community. ENEOS also produces OE-quality lubricants for all transmission types, including automatic and CVT, thanks to its extensive OE partnerships. ENEOS carries two transmission product lines: ENEOS IMPORT SERIES for exact transmission specifications; and ENEOS ECO Series for extremely broad coverage of automatic and CVT transmissions in market today. For more information about the full ENEOS product lines, please visit eneos.us FORMULA DRIFT Thank you, Dai – Hello Fredric! ENEOS has been a sponsoring partner of Formula DRIFT and competing teams for many years. The company currently supports 2011 FD Champion Dai Yoshihara in the PRO Championship, and Rich Whiteman in the PROSPEC class. However, after competing at the highest level for more than 18 years, Dai is retiring from the series to focus on other motorsports activities. While we’re extremely sad to see Dai leave Formula DRIFT, ENEOS is planning to continue supporting Dai as he embarks on new projects. And we can exclusively announce that ENEOS will partner with the newly crowned Formula DRIFT Champion, Fredric Aasbo and Papadakis Racing for the 2022 season. This is extremely exciting for ENEOS because the company works closely with Toyota at the engineering and development level, and its synthetic lubricants will be the perfect addition to Fredric’s Rockstar Energy Toyota GR Supra. "At Papadakis Racing, we're fortunate to work with top tier companies in the automotive industry," said Papadakis Racing team owner Stephan Papadakis. “ We first put ENEOS to the test with our NASCAR-engined Scion tC and already know it’s a great product line. With that knowledge, we’re excited to bring ENEOS on board for our 1000hp Rockstar Energy Toyota GR Supra in Formula DRIFT next year.” ENEOS will work closely with Papadakis Racing over the winter and looks forward to Fredric’s defense of his Championship title throughout the 2022 season of the Formula DRIFT PRO series. HONDA-POWERED BMW Star of the ENEOS SEMA booth # 20213 is a 1985 BMW 318i built by Formula DRIFT PRO driver and owner of DevSpeed Motorsports, Faruk Kugay. To help make the vehicle unique, Faruk undertook an engine swap using the 2.0L four-cylinder engine from the Honda S2000. Codenamed F20C, the potent VTEC engine develops 240hp without requiring forced induction. The purpose of the swap was to provide the BMW with a more powerful yet lightweight engine that compares favorably to even the E30 M3’s 2.3L 16v engine. For this application, DevSpeed resisted the temptation to fit aftermarket tuning equipment, preferring instead to create a CARB-legal conversion that will provide a healthy performance increase without running into emissions problems As such, the engine is equipped with a CARB-legal AEM air intake and Borla Performance stainless steel exhaust system fitted after the BMW’s catalytic converter. Among the other upgrades to accommodate the swap is a custom wiring harness, tucked radiator, aluminum mounts and new installation hardware. The F20C is lubricated by ENEOS Racing Street 0W-50 motor oil to provide the optimum combination of wear protection and performance. Further highlights of the ENEOS BMW 318i F20C include the S2000’s six-speed transmission with a BMW limited-slip differential to aid traction when Faruk utilizes the car for track days and drift events. Both these drivetrain elements are lubricated by ENEOS oils. To improve mechanical grip, DevSpeed chose the Pandem V1.5 widebody kit. Designed and manufactured in Japan, it continues the JDM theme for this DTM classic. The wider Pandem fenders accommodate sticky Toyo Proxes RA1 tires, which are sized 255/40 front and 275/40 ZR17 rear. This is a significant increase over the stock E30. The Toyo Tires are mounted on motorsport-themed 17” Rotiform IGS wheels, which are a generous 9.5” wide at the front and 11” rear. Suspension is controlled by multi-adjustable KW Variant 3 coilovers, and the 36 year-old E30 bodyshell is reinforced with Garagistic components and a custom Devspeed four-point internal roll bar to deal with the increased cornering forces. Braking power has been considerably improved with equipment from the later E36 M3, including its larger front calipers and rotors thanks to specialized adapters. In addition to the widebody fender conversion, the ENEOS BMW 318i F20C also has the distinctive rear window, raised trunk lid and Evo II rear wing of the E30 M3, which helped to both improve airflow and increase downforce. There is also a carbon fiber roof panel, which allowed DevSpeed to delete the stock sunroof and lower the center of gravity. Inside, there are MOMO racing seats, steering wheel and shift knob as well as a motorsport-style dashboard and seat delete panels, adding to the weight reduction measures. As we mentioned, DevSpeed Motorsports will utilize the ENEOS BMW 318i F20C for track days and drift events, and Faruk will be able to drive the car legally on the street in California once it passes inspection after the SEMA Show. TECH SPEC 1985 BMW 318i with Honda S2000 F20C engine swap ENEOS BMW 318i F20C Engine: 2001 Honda S2000 F20C 2.0L four-cylinder 16v VTEC with CARB-legal AEM intake, Borla Performance stainless steel Type S cat-back exhaust, MPC hardware, Ryno Wiring mil-spec harness, ENEOS Racing Street 0W-50 motor oil, Chase Bays tucked radiator, Garagistic aluminum mounts Power: 240hp at 8300rpm / 153 lb-ft at 7500rpm Transmission: Honda S2000 six-speed transmission, Exedy clutch, 3.73:1 BMW limited-slip differential, ENEOS 75W-90 gear oil, custom driveshaft, Garagistic secondary diff mount, diff stud kit, aluminum transmission mounts, and front subframe spacers Suspension/Chassis: KW Variant 3 coilovers with adjustable compression and rebound, E30 M3 front spindles, E36 318Ti rear trailing arms with Garagistic reinforcement, Garagistic chassis and subframe reinforcements, Delrin bushings, power steering delete and camber/castor modification, four-point custom roll bar, E30 325i Convertible front shock tower reinforcement Braking: E36 M3 front brake conversion with custom brake hat adapters, E36 M3 rear brakes with SRS caliper adapters, Chase Bays dual master 6:1 boosterless conversion and stainless steel lines throughout Wheels & Tires: Rotiform IGS 17x9.5” front, 17x11” rear wheels finished in anthracite, 255/40 R17 front, 275/40 R17 rear Toyo Proxes RA1 tires Exterior: 6666 Customs / TRA Kyoto Pandem V1.5 widebody fenders, front spoiler, rear bumper, side skirts, CATuned E30 M3 Evo II rear wing, carbon fiber roof and front grilles, E30Garage Norway M3-style steel C-pillar conversion, E30 M3 trunk lid, Glass-On-The-Go E30 M3 rear glass, Frenchie Smiley headlights, @E30taillights, MPC hardware Interior: MOMO front seats, harnesses, steering wheel and shift knob, custom dashboard with Landmark Grafix 3M anti-glare wrap, rear seat delete panels Thanks / Sponsors: ENEOS, DevSpeed Motorsports, AEM, Borla Performance, CATuned, Chase Bays, Diverse Motorsports, Exedy, Foreign Parts Specialties, Garagistic, GReddy, Hanson Distributing Company, KW Suspension, Landmark Grafix, MOMO, MPC Motorsport, Rotiform, Ryno Wiring Solutions, Toyo Tires, @E30taillights HONDA ACTY Sticking with the JDM theme, ENEOS will also display a very unusual Honda Acty pickup built by Neil Tjin from Tjin Edition. The Kei truck was imported from Japan and has been put into service as a stylish delivery vehicle carrying ENEOS oil products and a distinctive SUPER73-ZX e-bike, which was customized to match the van. The many features and highlights of the Tjin Edition Honda Acty include the following: Mag factory wing, front bumper and fender flares FLP metal rear wing and custom side panels Seafoam green paint 13” Enjoy wheels painted yellow Custom upholstered Status seats and steering wheel Custom LED headlights, Rigid fog lights, reversing lights and third brake light Custom oil pan for mid-mounted three-cylinder 660cc liquid-cooled engine Rear-wheel drive Custom SUPER73-ZX e-bike with matching Seafoam green frame, yellow wheels and seat cover This small, maneuverable, economical Acty pickup is the ideal runaround for busy cities like Tokyo and Los Angeles. Its peppy three-cylinder engine makes light work of city streets and avoids the gas pump for as long as possible. The engine is mid-mounted to provide ample legroom for the occupants. Painted in a distinctive Seafoam green paint with contrasting 13” yellow Enjoy wheels and Status racing seats, the Tjin Edition Honda Acty will put a smile on your face every time you see it. Once the driver arrives at his destination, he's able to unload the custom SUPER73-ZX e-bike from the cargo bed. Painted in the same Seafoam green with yellow highlights to match the Acty's interior, the ZX was launched a few months ago to rave reviews. The e-bike features a lightweight aluminum frame and a removable battery that can provide an estimated 50 miles of range (depending on conditions). The ZX also features four riding modes and can be set to four riding classes to comply with local bylaws, all through the SUPER73 smart phone app. TESLA MODEL 3 PIKES PEAK In addition to sponsoring Dai Yoshihara’s Formula DRIFT season, ENEOS has been a long-time supporter of his Pikes Peak attempts, which culminated in a 2020 Unlimited Class win. For 2021, ENEOS and Dai again partnered with Evasive Motorsports to return to the annual Pikes Peak International Hill Climb (PPIHC). However, the Toyota 86 they had built and prepared for previous years was replaced by a brand new project: the Turn 14 Distribution / Toyo Tires / ENEOS / Evasive Motorsports Tesla Model 3 Pikes Peak race car. With ENEOS announcing its new line of six dedicated EV fluids, the combination of Dai, Evasive, and a new Tesla race car was a tantalizing prospect. However, despite numerous pre-event test sessions, the car suffered an electrical problem as it left the starting line. Undeterred, all parties plan to return to the PPIHC in 2022 to make another attempt to set an EV Production Car track record time in the Exhibition Class. Full details on the car can be found here: eneos.us/blog/eneos-returns-to-pikes-peak-with-dai-yoshihara-evasive-motorsports-and-a-tesla-model-3/ The Turn 14 Distribution / Toyo Tires / ENEOS / Evasive Motorsports Tesla Model 3 Pikes Peak car will be exhibited at SEMA 2021 by Turn 14 Distribution in booth # 21503 in Central Hall. EDITOR’S NOTE High-resolution images of the DevSpeed / ENEOS BMW 318i F20C, Tjin Edition Honda Acty and SUPER73-ZX can be found here for editorial use: dropbox.com/sh/igyyszt4ur61zfi/AABvsPTiRVIIIUTS8F3trQGKa?dl=0 Images of the Turn 14 Distribution / Toyo Tires / ENEOS / Evasive Motorsports Tesla Model 3 Pikes Peak are available here for editorial use: dropbox.com/sh/dkqgsmrz03p6bjo/AACyd_-aCEz7l4P5-2AsUDjna?dl=0 FOLLOW ENEOS USA facebook.com/ENEOSUSA instagram.com/ENEOSUSA twitter.com/ENEOSUSA youtube.com/ENEOSUSA eneos.us MEDIA CONTACT Satomi Yamashita ( media@eneos.us ) Greg Emmerson ( greg@theidagency.com ) ABOUT ENEOS Established in 1888 and headquartered in Tokyo, ENEOS is Japan’s largest oil company, with manufacturing and sales facilities throughout the world. With a unique position in its home market, ENEOS has worked with Asia’s automakers and leading race teams for decades, creating advanced lubricants with their vehicle engineers to provide optimum fuel economy with maximum power and long-term protection. ENEOS also recently announced a new line of products for future electric vehicle applications, helping to ensure the newest EV technology is operating as efficiently as possible. For more information, please visit eneos.us Contact Details Satomi Yamashita media@eneos.us Company Website https://www.eneos.us

November 02, 2021 05:55 AM Pacific Daylight Time

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