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Grand Opening of New Mothers' Milk Bank California Collection Center in Santa Cruz County

The Mothers' Milk Bank

WHO: Mothers' Milk Bank California and RC Fam proudly announce the grand opening of a new donor milk collection center in Watsonville located in Santa Cruz County. WHAT: This kick off event will bring together the local community to raise awareness about the critical need for donor human milk, which helps save the lives of premature and medically fragile infants. Attendees will enjoy a day of fun, education, and community engagement, with presentations, a tour of the center, Bingo, and a raffle. The goal of the event is to inspire community members to consider becoming breast milk donors and support families and babies in need. WHEN: Saturday, October 19, 2024 – 1:00 PM to 4:00 PM WHERE: Raíces y Cariño at 1205 Freedom Blvd Ste 3B, Watsonville, CA 95076 EVENT HIGHLIGHTS: Presentations by Mothers' Milk Bank California & RC Fam: Learn about the life-saving impact of donor milk and how the new collection center will help support local families. Tour the New Collection Center: See firsthand how donor milk is collected and managed by the new collection center Community Resource Bingo & Raffle: Enjoy networking and learning more about our community's resources and participate in a raffle with exciting prizes, all while supporting a worthy cause. WHY: The need for donor breast milk is greater than ever. Donor milk plays a vital role in supporting infants in Neonatal Intensive Care Units (NICUs) and families facing breastfeeding challenges. By opening this new collection center, we aim to increase milk donations from Santa Cruz County and surrounding areas to ensure that every baby who needs breast milk has access to it. This event is a chance for the community to come together and contribute to this life-saving mission. Founded 50 years ago, Mothers' Milk Bank California is a leading nonprofit dedicated to providing screened, donated human milk to babies in need. As a founding member of the Human Milk Banking Association of North America (HMBANA), it helped set standards for nonprofit milk banks across North America. The organization collects, pasteurizes, and distributes safe human milk to hospitals and families, ensuring essential nutrition for infants. Committed to improving lives, Mothers' Milk Bank California supports families and advances neonatal care. Contact Details Jennifer Benito-Kowalski +1 408-831-7276 jbenito@mothersmilk.org Company Website https://camilkbank.org/

October 16, 2024 05:02 AM Eastern Daylight Time

New Study Shows Rise in Independent by Choice Workers over Traditional Employment

MBO Partners

A new study from MBO Partners highlights a transformative shift in the American labor market, revealing a 6.5% increase in full-time independent workers, now reaching 27.7 million, since last year. Nearly one in five independent workers now earn more than $100,000 annually, reflecting the expanding economic opportunities offering Americans options from traditional employment toward the freedom and flexibility of self-employment. “This 6.5% growth in full-time independents signals a clear rejection of the traditional employer-employee social contract,” said Miles Everson, CEO of MBO Partners. “The concept of stable benefits, job security, and mutual loyalty is unraveling. Our study found that 65% of full-time independent workers feel more secure in their careers, and their confidence is reflected in their decision to pursue autonomy and forge their own paths.” MBO’s State of Independence report, The Independent by Choice Movement: Authentic and Intentional, now in its 14th year, shows that 72.7 million Americans are choosing independent work in 2024. Millennials and Gen Z are at the forefront of this movement, with their combined share of the independent workforce rising from 52% in 2023 to 59% in 2024. As traditional employment loses its appeal, these younger generations are redefining career success, prioritizing flexibility, purpose, and financial independence over conventional job structures. Additional insights from the 2024 study include: Traditional Employment is on Shaky Ground The study reveals that 34% of traditional jobholders fear losing their jobs, while 42% are considering a career change this year. In contrast, 65% of full-time independents feel more secure, and nearly 60% say their work aligns with their identity, compared to just 47% of traditional workers. As the employer-employee social contract frays, traditional jobholders question employer commitment to retaining talent. Many workers are switching jobs more frequently or transitioning to independent work, with job tenure steadily declining. Independent by Choice Drives a Bold New Era of Self-Directed Careers In 2024, 61% of independent workers chose this path by choice, not necessity, with only 10% saying they felt forced into it. Confidence in independent work is growing, with 65% of full-time independents feeling more secure than in traditional jobs, and 54% saying they wouldn’t return to payroll employment. Independent work is now seen as a viable career strategy, with 4.7 million independents earning over $100,000 annually, up from 3 million in 2020. This shift represents a growing movement toward autonomy and purpose, not just a fallback option. AI and Global Reach Fuel Independent Growth In 2024, the number of full-time and part-time independent professionals providing services to businesses surged by 14%, reaching 11.2 million. These independents are climbing the value chain, leveraging specialized skills and generative AI—65% now use AI tools, up sharply from 37% in 2023. AI has become a game changer, enhancing productivity and competitiveness, leading to a rise in six-figure earners. Additionally, thanks to platforms, marketplaces, and social media, the global reach of independent workers is expanding. In 2024, 31% reported providing services to customers outside the U.S., nearly triple the proportion from 2012. “More people are turning to independent work,” Everson added. “This is not just a trend - it’s an inspiring shift, with a workforce determined to redefine success on its own terms.” About MBO Partners® MBO Partners is a global talent solutions platform designed to optimize the engagement between enterprise clients and high value independent workers. MBOâs comprehensive enterprise solutions allow clients to source exceptional talent, scale their independent workforce and optimize their workforce management practices. With vast experience and industry expertise, MBO helps you build a better, independent workforce for the future. For more information, visit mbopartners.com. Contact Details Words For Hire Karen Swim, APR, Public Relations +1 586-461-2103 karen@wordsforhirellc.com MBO Partners Michelle (Mick) Lee, Chief Administrative Officer (CAO) MLee@MBOPartners.com Company Website https://mbopartners.com

October 15, 2024 09:00 AM Eastern Daylight Time

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HUSQVARNA® VIKING® Introduces Epic Quilt™ 97

SVP Worldwide

SVP Worldwide, the parent company of HUSQVARNA® VIKING®, a leader in the sewing industry, proudly announced today the launch of its latest innovation, the Epic Quilt™ 97, what quilt dreams are made of. The Epic Quilt™ 97 boasts a spacious workspace perfect for large projects, accommodating even king-sized quilts. With over 12" (310mm) to the right of the needle and a working area height exceeding 5.5" (140mm), it provides ample room for handling bulky materials. A particular standout feature of the Epic Quilt™ 97 is its sewing projection technology, allowing quilters to preview their stitches before sewing. Stitch preview ensures perfect placement every time. The adjustable lines, angles, and grids in sewing mode make aligning stitches effortless, saving valuable time while achieving precision. The Epic Quilt™ 97 also comes equipped with meticulously designed accessories that enhance creativity and ease of use. Included are advanced accessories providing quilters with the tools needed to elevate their craft to new heights including an Extension Table with Adjustable Guide, Rotating Self Healing Cutting Mat (12” x 12”), Rotary Cutting Tool + Replacement Blades, Ruler Set (6” x 12” and 6” x 6” sizes), Free Motion Ruler Foot, Quilt Binder, HUSQVARNA® VIKING® Universal Needles 80/12 5-Pack and the HUSQVARNA® VIKING® Quilting Needles Assorted Sizes 5-Pack. "We are excited to unveil the Epic 97Q, a groundbreaking advancement in our tradition of innovation,” stated Jason Zielke, chief product officer at SVP Worldwide. “Leveraging AI technology, the machine recommends the optimal sewing foot setup for each stitch, and the built-in projection system simplifies the process of creating complex stitches leading to exceptional precision and quality. We added to this machine a suite of the most important accessories that will advance the quilting experience. The Epic 97Q combines our rich heritage with cutting-edge technology, empowering you to create intricate, beautifully executed quilts with unparalleled ease and accuracy." The Epic Quilt 97 is now available online. For more information, please visit our website at www.husqvarnaviking.com. Media Assets About SVP Worldwide SVP Worldwide is the world’s largest consumer sewing machine company, accounting for approximately one out of every three sewing machines sold globally. The company’s iconic brands - SINGER®, VIKING®, PFAFF®, and mySewnet™, have collectively delighted consumers for over 170 years with a distinct heritage and global fanbase. These premium brands and products are regarded as the first-rate choice for a range of consumers from serious sewists to beginners in crafting. SVP Worldwide operates facilities around the globe that support designing, manufacturing, selling, and supplying the world’s most iconic sewing machine brands. Headquartered out of Nashville, TN (USA) with operations internationally, SVP Worldwide boasts regional headquarters, manufacturing facilities, and commercial offices across Europe, South America, Asia, and Australia. Combined, SVP reaches consumers in more than 180 countries on five continents. SVP brands and products are sold online at www.Singer.com and across a network of sewing machine dealers, mass, online, and specialty retailers, distributors, and through the company’s 130+ internally operated retail stores. In 2021, Platinum Equity acquired the controlling stake in SVP-Singer Holdings, Inc., and its wholly owned subsidiaries ("SVP Worldwide"). To learn more, visit www.svpworldwide.com. Contact Details Razor Sharp PR Ray Young +1 512-694-6097 ray@razorsharppr.com

October 10, 2024 10:00 AM Central Daylight Time

SUNGLASS HUT HOSTS SHOPPING EXPERIENCE AT GEORGETOWN, D.C. STORE IN CELEBRATION OF HOMECOMING SEASON

Sunglass Hut

Sunglass Hut, the world’s premier destination for high-quality sunglasses and member of Luxottica Group S.p.A, is set to host an exclusive shopping event to celebrate Howard University’s Homecoming with a special event hosted by Beauty and Style Expert Blake Newby. The event will be taking place on Thursday, October 17 th at the Sunglass Hut store located in Georgetown. The Shades and Shine Sunglass Hut Homecoming Celebration invites students, alum, and consumers to preview an array of eyewear selections, learn about Sunglass Hut ’s customization program for personalized glasses and case options, and benefits of The Sun Club loyalty program. To continue revolutionizing sunglasses style, care, and quality, Sunglass Hut aims to connect with consumers, media, and influencers on the multifunctional selection of available frames and inspire self-expressions through eyewear. Sunglass Hut has partnered with Creator, and Howard University alumnae Blake Newby to host and offer her top styling tips and sunglasses recommendations. Utilizing Sunglass Hut ’s Smart Shopper digital interactive platform, guests can explore the vast inventory of brands, styles, and colors at their fingertips to create a custom pair and order directly to their home. The event features interactive activations with renowned Black and woman owned beauty brand The Lip Bar for skincare and makeup product trial and gifting, along with eyeglass chain customization in-store. Light refreshments and music by DJ Soul Sugar will be provided, and guests can explore the aisles to discover new arrivals and best-selling selections, with a special in-store promotion available from select brands. "We're thrilled to host this special event at our Georgetown flagship store! It’s a fantastic opportunity to connect with our community, showcase our exclusive collections, and celebrate the loyalty of our valued members", notes Sunglass Hut. We are excited for the Shades & Shine Event to show our commitment to providing our customers with an engaging experience.” As an integral part of the DC shopping community, Sunglass Hut aims to have the Shades and Shine Event create a memorable experience to prepare guests for an eventful weekend. For more information on Sunglass Hut, please visit www.sunglasshut.com ABOUT SUNGLASS HUT Founded in 1971, Sunglass Hut has grown into the best curated destination for the most sought-after high-quality fashion and performance sunglass brands, with more than 16,000 North America retail locations. Stores can be found in fashionable shopping districts across the globe, from the Americas, Europe and the Middle East to Australia, South Africa, China, Southeast Asia and beyond, providing consumers with a fun, highly engaging shopping experience in-store and online. www.sunglasshut.com. Part of the Essilor Luxottica Group, the world's leading manufacturer and distributor of eyewear. https://www.sunglasshut.com/ Contact Details First and Last PR First and Last PR sunglasshut@firstandlastpr.com Company Website https://www.sunglasshut.com/us

October 10, 2024 08:00 AM Eastern Daylight Time

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Silexion Therapeutics to Present at 2024 Maxim Healthcare Virtual Summit

Silexion Therapeutics Corp

Silexion Therapeutics Corp. (NASDAQ: SLXN) (“Silexion” or the “Company”), a clinical-stage biotech developing RNA interference (RNAi) therapies for KRAS-driven cancers, today announced its participation in the 2024 Maxim Healthcare Virtual Summit, scheduled to take place from October 15 to 17, 2024. Ilan Hadar, Chief Executive Officer and Dr. Mitchell Shirvan, Chief Scientific and Development Officer will join a fireside chat hosted by Jason McCarthy, Senior Managing Director and Head of Biotechnology Research at Maxim Group, on Thursday, October 17, 2024, at 9:30am ET. The event will be streamed live on M-Vest and accessible to members by clicking here or via following link: https://m-vest.com/events/healthcare-10152024. The Company’s management team will be available for one-on-one meetings throughout the summit. Interested investors are encouraged to contact their Maxim representative to schedule a meeting. About Silexion Therapeutics: Silexion Therapeutics (NASDAQ: SLXN) is a pioneering clinical-stage, oncology-focused biotechnology company developing innovative RNA interference (RNAi) therapies to treat solid tumors driven by KRAS mutations, the most common oncogenic driver in human cancers. The company's first-generation product, LODER™, has shown promising results in a Phase 2 trial for non-resectable pancreatic cancer. Silexion is also advancing its next-generation siRNA candidate, SIL-204, designed to target a broader range of KRAS mutations and showing significant potential in preclinical studies. The company remains committed to pushing the boundaries of therapeutic innovation in oncology, with a focus on improving outcomes for patients with difficult-to-treat cancers. For more information please visit: https://silexion.com Contact Details Silexion Therapeutics Corp Ms. Mirit Horenshtein Hadar, CFO mirit@silexion.com ARX | Capital Markets Advisors North American Equities Desk silexion@arxadvisory.com

October 09, 2024 04:30 PM Eastern Daylight Time

Activate Games is Coming to Detroit: Immersive Gaming Experience Set to Energize Utica with FREE Grand Opening Weekend

Activate

Activate, the pioneering force behind the world’s first active gaming experience, is thrilled to announce the opening of its newest location right in the heart of Utica, Michigan. The grand opening will take place on Oct. 11, 2024. Guests are invited to dive into the world of immersive gameplay and experience game rooms filled with eye-catching colored lights, LED screens and lasers that make you feel like you stepped through the screen of your favorite video game. The extraordinary venue will bring a new light of excitement to the city of Utica at its new location at 45330 Utica Park Boulevard, Utica, MI 48315. From Oct. 11 to Oct. 13, Activate is celebrating the grand opening of the Detroit location with free admission all weekend long. Locals and visitors can secure their spots here to experience Activate’s one-of-a-kind immersive gaming and compete in a variety of interactive challenges that combine physical activity and skill testing challenges. Whether you're a seasoned gamer or a first-time player, the Detroit community is invited to explore the facility, dive into thrilling adventures, and discover why Activate is quickly becoming a must-visit entertainment destination across North America. “We're excited to bring our innovative immersive gaming experience to the Detroit Metro area," said Will Gray, Director of Marketing at Activate. "Our goal has always been to create a space where people of all ages can come together, get active, and challenge themselves in ways they never have before. The energy and spirit of Detroit make it the perfect location for our newest venue, and we can’t wait to welcome the community to be part of the action during our grand opening weekend.” Following successful launches in Chicago, Kansas City, and Columbus, Activate Detroit invites players of all ages and skill levels to explore and create their unique gaming experiences. Here’s what to expect: 14 different game rooms to conquer; with the full gaming experience lasting 75 minutes. Gaming rooms include the TikTok viral sensation Mega Grid with 500+ multi-activated tiles, blasting the beaming bullseye in a game called Strike, and feeling like a modern-day spy in the Laser room. Guests can sign up in groups of two to five players. Through progress tracking via Activate’s high-tech electronic RFID wristbands, players can rack up points, leveling up and earning prizes along the way. Try Level 1 easy or take it to Level 10 extreme. Play as a team in cooperative mode, or challenge your friends in competitive mode games. As the first active gaming facility to become a TikTok sensation, Activate has built a social media empire, captivating millions with its innovative, interactive experiences.Now with 40 locations across the United States and Canada and expanding internationally to the UK, Ireland, and Dubai, Activate is taking over the immersive gaming world and it shows no signs of slowing down. PLAN YOUR VISIT Wear activewear and flat, closed-toe shoes. Where: 45330 Utica Park Boulevard Utica, MI 48315. When: Monday through Thursday, 10 a.m to 10 p.m. | Friday, 10 a.m to 11 p.m | Saturday, 9 a.m. to 11 p.m. | Sunday, 9 a.m. to 10 p.m. Cost: Starting at $19.99 per player Mon-Thurs and $24.99 per player Fri-Sun (and Holidays). For a sneak peek into Activate’s dynamic gaming experience, click here. Join the Inner Circle to be the first to hear about new locations, behind-the-scenes information, deals, and more. Please find imagery assets here. Activate is the world’s first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms for players to compete, earn stars and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 30 locations across Canada, the U.S. and now the world! To join the active gaming movement, visit playactivate.com. Follow Activate on social media: Facebook: Activate Instagram: @activategames TikTok: @activategames Contact Details Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website https://playactivate.com

October 08, 2024 08:00 AM Eastern Daylight Time

SPARK Microsystems to Demonstrate Bit-Perfect Wireless Audio Delivery at AES Show 2024 NY

SPARK Microsystems

SPARK Microsystems, a Canadian fabless semiconductor company specializing in next-generation short-range wireless communications, will showcase an industry-first breakthrough in wireless audio delivery at AES Show 2024 NY (October 8 -10, Jacob Javits Convention Center, New York). At the event, SPARK will share the results of an exhaustive third-party expert analysis comparing SPARK ultra-wideband (UWB) digital audio performance versus the performance delivered with a digital wire. On Thursday, October 10, 11AM in Demo Room 3D04, audio industry expert Jeff Anderson will present an audio transmission data comparison of UWB and straight S/PDIF wire links at data rates up to 24 bits and 96Ks/s. In a major breakthrough for the audio industry and a giant leap beyond legacy Bluetooth wireless, the results will show that SPARK UWB audio delivery is indistinguishable from a wired transmission, exhibiting bit-perfect fidelity. Data shows that the SPARK UWB transmission scheme delivers a pristine, uncorrupted audio bit depth at ultra-low latency. Headsets, speakers and audio equipment harnessing this bit-perfect performance profile can deliver wired-like sound quality – without the wires. AES Show 2024 NY attendees are invited to experience SPARK’s breakthrough wireless audio quality for themselves via demonstrations of SPARK’s headset demo kit. Delivering pristine uncompressed 96kHz 24-bit audio quality, the SPARK UWB audio technology featured in the headset design ensures that listeners can enjoy their music and entertainment with flawless sound fidelity. SPARK’s headset demo kit offers support for up to 96kHz stereo audio and a 48kHz 16-bit microphone back channel with an impressive low latency of sub-7ms, making the technology ideal for applications where clear, uninterrupted communication is essential. SPARK audio technology far outperforms legacy Bluetooth in data throughput, low latency and power efficiency, while enabling lower latency and significantly lower power consumption than Wi-Fi-based audio technologies to ensure longer battery life. “SPARK’s reputation for audio excellence has been embraced by prestigious audio brands from Focal to Sonus Faber,” said Fares Mubarak, Chief Executive Officer, SPARK Microsystems. “Expert analysis now affirms what these brands and their discerning customers already know – SPARK’s wireless audio delivery performance is unrivaled. I’m looking forward to meeting with attendees, customers and stakeholders at AES Show 2024 NY to discuss the future of wireless audio delivery.” AES Show 2024 NY attendees are invited to visit SPARK Microsystems at Booth 542 for live demonstrations of SPARK’s headset demo kit. Audio industry expert Jeff Anderson will present his research and findings on Thursday, October 10, 11AM, in Demo Room 3D04. About SPARK Microsystems SPARK Microsystems is building next generation short-range wireless communication devices. SPARK provides high data rate and very low latency wireless communication links at an ultra-low power profile, making it ideal for personal area networks (PANs) used in mobile, consumer and IoT-connected products. Leveraging patented technologies, SPARK Microsystems strives to minimize and ultimately eliminate wires and batteries from a wide range of applications while delivering a wired-like performance. For more information, please visit www.sparkmicro.com. Contact Details Jenna Beaucage +1 508-340-6851 jbeaucage@rainierco.com Company Website https://www.sparkmicro.com

October 07, 2024 01:03 PM Eastern Daylight Time

Holiday Gift Guide: Add These Luxury Cannabis Items to Your Shopping List

MJ Attaché

Cannabis is legal in 38 states and counting for medical use. Almost 40% of women over the age of 21 currently consume cannabis, and men are nearly twice as likely to use cannabis than women. Odds are, your holiday gift-giving list includes an herbalist who would cherish an easy and elegant addition to their self-care ritual. “Whether the cannabis connoisseur on your holiday giving list uses cannabis medicinally or recreationally, MJ Attaché gift options elevate the experience and simplify the lives of discerning herbal enthusiasts,” explains MJ Attaché founder Christy Fuicelli. “Not only are our attachés statement pieces for self-care rituals, but they’re discreet, lockable and customizable to suit individual consumption needs.” New-to-market, MJ Attaché luxury holiday gift options for cannabis enthusiasts The Anthony Bag - $2,150.00 The Anthony bag combines style and sophistication for the discerning herbalist. Built by Italian artisans with the finest materials, this attaché dispels outdated stereotypes and elevates self-care rituals with patent-pending technology. It is the first on the market to provide a subtle, smell-disguising, practical and elegant solution to suit a cannabis enthusiast’s lifestyle. Available in five colors, The Anthony contains a removable rolling tray and magnetic accessories for customizable storage of your cannabis and accouterments. Retractable Vape Pen Holder - $150.00 Give the gift of ease, and the herbalist on your list will never lose another vape pen. Made in Italy of metal, leather and elastic, this accessory ensures the safekeeping and easy access of a favorite pen. The branded snap hook clips to bags or clothing, and the monogrammed retractable piece allows for use without removal. Fits most batteries up to.5″ in diameter. Retractable Lighter Holder - $175.00 Place this holder under the tree, and your favorite cannabis enthusiast’s lighter will always be at hand. Like the pen holder, this lighter holder is made in Italy of metal and leather. It is engineered to ensure a lighter’s safekeeping and easy access. The accessory’s branded snap hook clips to clothing or bags for accessibility, and the monogrammed retractable piece allows for use without removal. Fits classic BIC lighter. “Our vape pen and lighter holders keep your cannabis accessories safe and right where you need them. The Anthony is a luxury storage solution for all your cannabis needs—making it the perfect gift for a sophisticated herbal enthusiast,” says Fuicelli. “In addition to beauty and refinement, The Anthony is equally functional in that the components can be customized to meet individual needs. For example, edibles, flower and prerolls can be stored in the provided smell-proof jars and locked in The Anthony bag for safekeeping and transport this holiday season,” Fuicelli explains. The Anthony bag makes cannabis self-care rituals easy and elegant Discreet, smell-disguising design you can take anywhere Patent-pending modular elements include smell-proof jars for edibles and flower, lighter holder and glass holder Removable rolling tray for ease of use and clean-up Zipper lock eliminates need for difficult-to-open childproof containers "The Anthony bag not only keeps all my sesh products nicely organized for on-the-go, but it also turns heads. All my colleagues are shocked to find out its purpose!" says Arend Richard, The Anthony bag purchaser and founder of Cirrus Social Club in Denver. Find holiday luxury at MJAttache.com. Connect on Facebook and Instagram for the latest updates and deals. # # # About MJ Attaché Launched in April 2024, MJ Attaché is a designer and developer of high-quality, handmade Italian leather bags and accessories for the cannabis connoisseur. The luxury brand, with its moniker “MJ” (short for Mary Jane—an alias for marijuana), was founded by entrepreneur Christy Fuicelli, a stylish herbalist. Realizing a void in the marketplace, Fuicelli created MJ Attaché to cache and carry her cannabis in a discreet manner reflective of the luxury she enjoyed in other personal products. Fuicelli spent years designing beautifully crafted bags that embody elevated style, sophistication, high quality and fine craftsmanship. Appealing to men and women alike, MJ Attaché products bring ease and style to the cannabis industry and challenge outdated stigmas. Contact Details MJ Attaché Katie Converse for MJ Attaché info@mjattache.com Company Website https://mjattache.com/

October 03, 2024 01:00 PM Mountain Daylight Time

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Focal Chooses SPARK Microsystems’ UWB Wireless Tech for New HiFi DIVA UTOPIA Speakers

SPARK Microsystems

SPARK Microsystems, a Canadian fabless semiconductor company specializing in next-generation short-range wireless communications, today announced its collaboration with Focal, the renowned French audio brand, in the development of the revolutionary DIVA UTOPIA loudspeaker. This collaboration brings together Focal’s expertise in high-fidelity audio with SPARK’s Ultra-Wideband (UWB) technology, delivering a high-performance wireless audio experience. The DIVA UTOPIA is Focal’s first connected, wireless active loudspeaker, designed to meet the demands of those seeking exceptional sound quality with the convenience of modern wireless technology. SPARK’s SR1020 wireless transceiver leverages UWB technology to supply the data transmission between the two speakers, delivering uncompressed audio with ultra-low latency, setting a new standard for wireless audio performance. “Our collaboration with Focal showcases the advantages of SPARK’s UWB in delivering high-resolution audio without the limitations of traditional wireless technologies,” said Julie Delamarre, SPARK Microsystems, Senior Vice President of Worldwide Sales. “The DIVA UTOPIA is a great example of how a UWB wireless connection ensures every note is transmitted with the highest fidelity.” SPARK’s UWB connectivity allows for a seamless wireless connection between the two DIVA UTOPIA loudspeakers, maintaining a stable and lossless signal at 96kHz/24bit resolution. This advanced technology eliminates the need for wires while preserving the quality of sound typically associated with wired connections. With support for major streaming platforms and wireless protocols, the DIVA UTOPIA offers a versatile and intuitive user experience. SPARK’s UWB technology supports multiroom configurations, making it easier than ever to integrate the DIVA UTOPIA into a complete home music ecosystem. "The DIVA UTOPIA represents a new era in high-fidelity audio. By integrating SPARK Microsystems' UWB technology, we have created a loudspeaker that not only delivers exceptional sound quality but also offers the freedom and flexibility that today’s consumers demand,” said Rejean Bedel, Focal & Naim, Group Marketing Manager. “This partnership is a testament to our commitment to pushing the boundaries of innovation and redefining the listening experience." The DIVA UTOPIA loudspeakers are now available exclusively at qualified Focal Powered by Naim stores. For more information, visit Focal's website. About Focal Since 1979, Focal has stood out from the crowd in manufacturing loudspeakers and acoustic speakers. Their expertise extends to headphones, car audio kits, professional speakers, and installations for yachts. This unique know-how, combined with their in-house manufacturing in France, puts Focal among the top audio brands globally. In 2011, Focal joined forces with Naim — the British leader in high-end electronics — under the VerVent Audio group to offer exquisite complete audio systems. Visit www.focal.com for more. About SPARK Microsystems SPARK Microsystems is building next generation short-range wireless communication devices. SPARK provides high data rate and very low latency wireless communication links at an ultra-low power profile, making it ideal for personal area networks (PANs) used in mobile, consumer and IoT-connected products. Leveraging patented technologies, SPARK Microsystems strives to minimize and ultimately eliminate wires and batteries from a wide range of applications while delivering a wired-like performance. For more information, please visit www.sparkmicro.com. Contact Details Jenna Desimone +1 508-340-6851 jdesimone@rainierco.com Company Website https://www.sparkmicro.com

October 02, 2024 12:03 PM Eastern Daylight Time

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