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Top Industry Talent Joins News Direct Team

News Direct

News Direct, the only news and content distribution platform purpose-built for the demands of modern media outreach, today announced several senior hires as part of the leadership team. These hires include Neil Hershberg as Chief Media Partnership Officer; Brenda Bell, Mark Essa, Jennifer Dunn and Josh Rehrer each as Vice Presidents of Regional Sales; and Jeff Abelson as Director of Multimedia Services. Hershberg and Abelson will report directly to News Direct founder and CEO, Gregg Castano, while Bell, Essa, Dunn and Rehrer will report to Chief Revenue Officer, Charles Lucchesi. “I’m thrilled to welcome Neil, Jeff, Brenda, Mark, Jennifer and Josh to the News Direct team. News Direct is disrupting the newswire industry and transforming the way PR and IR professionals distribute their news. Their combined knowledge and expertise are a tremendous asset to our brand and our customers. I can’t think of a more qualified and forward-thinking group to lead the charge,” said Founder and CEO, Gregg Castano. Each of these key team members are leaders in their discipline and bring an average of 20 years of industry experience. Following is more information on the makeup of the executive team and their responsibilities: Gregg Castano , Founder and CEO : Gregg brings to News Direct more than 32 years of industry experience, including a seven-year stint of serving as president of Business Wire. At News Direct, his primary responsibilities include overseeing planning and strategy, company operations, business development efforts, and account management and growth. Neil Hershberg , Chief Media Partnership Officer : Neil also joins News Direct with over three decades of experience in the newswire industry, as well as a distinguished career as a journalist with UPI and Newsweek prior to that. After serving as Vice President of Media Relations at PR Newswire for nine years, followed by 22 years as Senior Vice President of Global Media at Business Wire, Neil became New Direct’s Chief Media Partnership Officer this past May. Neil oversees News Direct’s global distribution network and develops and maintains senior-level media partnerships. Brenda Bell , VP, Regional Sales: Brenda has more than three decades of industry experience, including 18 years at PR Newswire and 13 years at Business Wire. Based in Colorado, she joins News Direct as VP, Regional Sales where she will bring the News Direct message to professional communicators throughout the Rocky Mountain region, as well as portions of the Midwest. Mark Essa , VP, Regional Sales: Mark joins News Direct with more than 28 years of newswire industry experience. Previously, Mark held various senior roles at Business Wire, including Vice President of Competitive Business Analysis and Vice President of Sales, Tracking & Analysis. As VP, Regional Sales, Mark drives dynamic sales directives and relationship building throughout Southern California. Jennifer Dunn , VP, Regional Sales: After spending time earlier in her career in marketing and PR, Jennifer entered the newswire industry when she joined Business Wire in 2008. After a highly successful 12 years covering the D.C. region as well as the Carolinas, she became News Direct's VP, Regional Sales, where she will continue to serve the D.C. metro area, while also managing the company's future expansion into the southeast. Josh Rehrer , VP, Regional Sales: Josh brings to News Direct 18 years of industry sales experience with Business Wire. While with Business Wire, he served in various roles including Regional Vice President, Director and District Manager, focusing on the Mid-Atlantic region. Josh’s role is to drive adoption of News Direct’s game-changing platform throughout the Delaware Valley region. Jeff Abelson , Director of Multimedia Services : Jeff brings to News Direct nearly 24 years of experience as Multimedia Specialist at Business Wire. As News Direct’s Director of Multimedia Services, Jeff brings substantial newswire expertise in a client-facing advisor role, while specializing in multimedia support. News Direct is the only platform of its kind with the capability to release standalone multimedia content, making this an ideal role for Jeff’s talents and knowledge. “Gregg is a bold and progressive business leader. His vision for the future of the newswire industry is reflected in News Direct’s purpose-built platform and predicated on more than three decades of industry leadership experience. I’m thrilled to join the News Direct team and deliver impact, value and results for our clients,” said Neil Hershberg. For more information, visit newsdirect.com . About News Direct News Direct is redefining the content and news distribution industry – and we’re doing it from the ground up. That’s because the News Direct platform was designed and built from the ground up, to reinvent content delivery, re-engineer workflow, revitalize metrics and ROI, and bring security and pricing into the 21st century. News Direct is purpose-built. Client-focused. Dedicated to modern media outreach, and to the PR and IR professionals who need a platform to make them the best they can be. To learn more visit newsdirect.com or follow us on LinkedIn , Twitter and Facebook . Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

July 30, 2020 01:00 PM Coordinated Universal Time

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Minuteman Press Franchise Helps Local UK Businesses Bounce Back from COVID-19 in Bath and NE Somerset, England

Minuteman Press International

It has been a long road to reopening for businesses across the United Kingdom during the COVID-19 pandemic. The team at Minuteman Press in Bath, England , has been working hard to support their community and clients in the Bath / NE Somerset area and help other local businesses get back on track. At first, the printing and marketing franchise launched a free community website Bounce Back Bath and NE Somerset for local businesses to promote special offers, updated hours, and supportive messages to the community. “Today, the Bounce Back programme has become a growing community movement with over 200 participating businesses and partnerships with local organisations. We all have one common goal, which is to help the entire community come together and bounce back,” says David Ghent, Managing Director, Minuteman Press Bath. Since printing is an essential business , the team at Minuteman Press in Bath, England, was able to remain in operation while following all COVID-19 guidelines. Bounce Back Bath / NE Somerset is part of Bounce Back UK , which was started by Minuteman Press International to help all UK businesses at this critical time. David says, “We launched Bounce Back Bath and the first thing we did was call our clients and let them know we are offering a free service to support them. I also approached contacts through LinkedIn and social media, especially when we saw that they were opening. We received great feedback and what we do is every time a new business signs up, we create a graphic and post it on social media and we also send them official welcome packs.” Those welcome packs include an introductory letter, the Minuteman Press product catalog, a Bounce Back Bath window cling, and a COVID-19 awareness and prevention poster. Dave says, “The response has been great. Our clients and prospects have really appreciated that we are here to help them back into business. They also really liked the fact that we were doing this for free and no obligation to buy anything from us.” As the Bounce Back movement has grown, Minuteman Press has received attention from local organisations looking to partner with them and pitch in. “The Bath and North East Somerset Council has co-branded some of our materials with us and the Bath Business Improvement District (Bath BID), were really keen to get on board. We are now partnering with Bath BID on a special Bounce Back Art Competition to help people rediscover Bath and the amazing community we have here.” According to the Bounce Back Art Competition website, Minuteman Press will reproduce the selected artwork and designs and create “a parade of two-metre-high giant ‘bunting’ flags.” The website states that “up to 48 designs created by the community will be reproduced as a rainbow of art hanging from lamppost pennants in the streets of the city.” “It is incredible to see so many people, businesses, and groups working together in Bath and NE Somerset to help people rediscover their community and support each other,” says Mark Jones, Minuteman Press International Regional Vice President for the UK South Region. “That is exactly what Bounce Back Bath / NE Somerset and Bounce Back UK as a whole is designed to do, and I commend Dave and the team at Minuteman Press Bath for taking the free programme and bringing it to such great heights.” David concludes, “We are all in this together and it has been very gratifying to see so many people wanting to work with us to spread the word and lift each other up during this unprecedented time.” For more information on Minuteman Press Bath, visit http://www.minutemanbath.co.uk . To submit a free local listing at Bounce Back Bath / NE Somerset, visit https://bouncebackuk.minuteman.com/locations/england/bath/ Introducing Bounce Back UK, free local business listings & COVID-19 awareness posters to support local business. Get started for free at https://BounceBack-UK.com . Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.co.uk . About Minuteman Press International Minuteman Press International is the number one rated business marketing and printing franchise that offers world class training and unparalleled ongoing local support. At Minuteman Press, We Are The Modern Printing Industry™ providing high quality products and services that meet the needs of today's business professionals and go way beyond ink on paper. Today, our centres offer innovative branding and printing solutions and produce custom graphic designs, promotional products, branded apparel, direct mail campaigns, large format printing including posters, signs and banners, and much more. Prior experience is not necessary to own and operate a successful Minuteman Press franchise. Learn more about Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.co.uk Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 30, 2020 05:05 AM Eastern Daylight Time

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Building Momentum for Healthcare Price Transparency Among American Consumers

YourUpdateTV

As Congress begins formulating the next COVID-19 stimulus relief, among measures to improve Americans' health and economic well-being, it is critically important to include systemwide health care price transparency. Transparency is needed now more than ever with the global coronavirus pandemic inflicting abrupt hardships on many Americans. Recently, Cynthia A Fisher, Founder of PatrientRightsAdvocate.org partnered with YourUpdateTV to discuss the importance of healthcare price transparency. A video accompanying this announcement is available at: https://youtu.be/WoNbXrSUEDs System-wide healthcare price transparency can become law by passing the Healthcare Price Transparency Act, requiring hospitals and insurers to reveal their hidden prices, as part of the next COVID-19 stimulus package. This non-partisan issue will do more to stimulate the economy than the Tax Cuts and Jobs Act of 2017, and it can be done at no cost to the taxpayer. Transparency means more than better healthcare. It will provide economic prosperity for individuals, families, businesses and the economy. American individuals and businesses need a functional, competitive marketplace in healthcare like in grocery, travel and retail. For more information, please visit PatientRightsAdvocate.org About Cynthia A. Fisher: Cynthia A. Fisher is a life sciences entrepreneur, independent investor, and corporate board director. She founded WaterRev, LLC to invest in novel technologies that enable sustainable practices in water use. She serves on the public company boards of The Boston Beer Company (SAM) and Easterly Government Properties, Inc. (DEA). Cynthia is best known for her pioneering work as Founder and CEO of ViaCord, Inc., a leading umbilical cord blood stem cell banking service which she started in 1993. In 2000, she co-founded and was President of the cellular medicines company, ViaCell, Inc. (Previously to founding ViaCord, Cynthia ran the Blood Bank Division of Haemonetics Corporation, a medical equipment manufacturer. She began her career in sales at IBM focusing on healthcare IT, insurance, and defense industries. Cynthia holds an MBA from Harvard Business School, as well as an Honorary Doctorate of Science and BS in Biophysics from Ursinus College. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 29, 2020 04:00 PM Eastern Daylight Time

Cloud Conventions Integrates Email Campaign Technology Into Virtual Event Platform

Convey Services

Cloud Conventions today announced the integration of Convey’s proprietary Conduct™ Campaign email marketing solution that delivers drip email campaigns created within the virtual event portal to attract exhibitors or attendees to sponsor or register. Conduct can schedule four outbound emails, create a branded sign-up page or connect to a registration application. Targeted lists are uploaded into the event portal and managed in a prospect database secured by the system’s proprietary ListLock™ technology. Cloud Conventions is one of the hottest new virtual event SaaS platforms from Convey Services . “Conduct is designed for organizations that don’t have the time, expertise or desire to create email campaigns to promote their event as well as attract exhibitors and sponsors,” said Carolyn Bradfield , founder of Convey. “Conduct sends multiple emails to engage an audience, creating calls to action to get potential attendees excited about the virtual event and motivate them to register. Event managers can also use Conduct to broaden their reach to the sponsors who fund the event.” Cloud Conventions’ sophisticated email engine notifies, reminds and engages attendees and exhibitors with messages scheduled automatically. Newsletters and custom message templates are added to portals to alert exhibitors on booth set-up, provide tips to maximize their ROI or to direct attendee activity. Email reports detail delivery, unique opens and click throughs along with opt outs. Conduct and Cloud Conventions are CCPA and GDPR complaint. “Conduct can also be used within the Cloud Conventions platform as a premium service to exhibitors or sponsors to run their own campaigns to attract traffic to their virtual booth,” added Bradfield. “Campaigns are created by the event host and delivered to the dashboards of exhibitors and sponsors so they can send high-quality email campaigns with a marketing message that is consistent and effective. Email marketing is still, by far, the best prospecting tool, delivering better results than all of social media combined.” To learn more about the options available for a virtual conference, tradeshow or event, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

July 29, 2020 09:00 AM Eastern Daylight Time

Summer 2020 Travel Trends: Travelers Are Embracing the ‘Staycation’

YourUpdateTV

The “staycation” has always been a great option for travelers looking to plan a last-minute getaway close to home, as well as an effective way to minimize expenses and maximize vacation time. Staycations allow consumers to save money on airline tickets and rental cars, avoid a lot of the stress associated with traveling and truly unplug – all without spending hours planning. Recently, travel expert Dayvee Sutton teamed up with Cambria Hotels and YourUpdateTV to discuss current travel trends and what goes into a perfect staycation. A video accompanying this announcement is available at: https://youtu.be/kHrCCrxQclo As COVID-19 restrictions continue to lift, more and more travelers are looking to get out of the house. Instead of planning elaborate, weeklong vacations, consumers are opting to stay closer to home and take shorter, more spontaneous trips that give them flexibility, which is renewing interest in staycations. The number of road trips planned in the U.S. has exploded in recent weeks, particularly as many Americans are still apprehensive about air travel. Staying at a nearby hotel is an easy way to relax, unwind and take a much-needed break away from home. With more than 50 hotels nationwide, Cambria hotels offer travelers the approachable indulgences they are looking for and, in many cases, outdoor spaces featuring scenic rooftop views and relaxing pools. Cambria hotels are found in central locations, conveniently located near businesses and various dining and entertainment options. Each hotel features thoughtful design and locally inspired food and beverage offerings that reflect the surrounding community, including a curated craft beer selection. While consumers may be ready to plan a staycation, they also want to know protocols are in place to protect their well-being. According to Travelocity , 72% of travelers name health and safety as their top priorities when deciding where and when to travel post-COVID-19. Choice Hotels’ Commitment to Clean initiative, which enhances hotels’ existing cleaning procedures with best practices for cleaning, disinfecting and social distancing, can help give guests added peace of mind when they choose to stay with Cambria Hotels. Cambria guests can also limit their interactions with hotel staff by using the Cambria Contactless Concierge Service, a text messaging service for housekeeping requests, to-go food orders, and more. Visit choicehotels.com/cambria to learn more, book your staycation and check out the latest promotions, such as the popular Stay Twice, Earn a Free Night promotion running through September 7, 2020. About Dayvee Sutton Dayvee Sutton is an award-winning journalist covering a range of beats: travel, sports, entertainment, movies and a number of lifestyle topics for television and digital media. As a national lifestyle and travel correspondent based in Atlanta, Georgia, Dayvee has represented more than 150 brands over the course of 15 years. Dayvee has a passion for travel and travels the country representing different brands on local TV, connecting with viewers on behalf of some of the best brands in travel. She's an avid traveler and a self-proclaimed karaoke queen. Dayvee Sutton is a southern California native and graduated from UCLA. About Choice Hotels Choice Hotels International, Inc. is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing over 590,000 rooms, in over 40 countries and territories as of March 31, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com . About Cambria Hotels® The Cambria Hotels brand is designed for the modern traveler, offering guests a distinct experience with simple, guilt-free indulgences allowing them to treat themselves while on the road. Properties feature compelling design inspired by the location, spacious and comfortable rooms, flexible meeting space, and local, freshly prepared food and craft beer. Cambria Hotels is rapidly expanding in major U.S. cities, with hotels open in Chicago, Los Angeles, New York, Pittsburgh and Washington, D.C. There are over 130 Cambria properties open or in the pipeline across the United States, with more than 50 currently open. To learn more, visit www.choicehotels.com/cambria . About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 29, 2020 07:00 AM Eastern Daylight Time

Minuteman Press Franchise Reviews Life Without Print in Animated Explainer Video

Minuteman Press International

What does life without print look like? That is the question answered in an animated explainer video released by Minuteman Press International , the world's leading design, marketing, and printing franchise . The video takes viewers on a journey of a typical day – waking up in the morning, driving to work, spending time at the office, ordering lunch, and coming home – and demonstrates just how different life would be without print. “No matter where we go, print is everywhere,” says Nick Titus, President, Minuteman Press International. “The focus of this video is to raise awareness and remind people that print and marketing is literally all around us. Life without print simply just wouldn’t be the same and in fact, it would be extremely difficult.” Check out the Life Without Print video on the Minuteman Press Franchise Review YouTube channel at https://youtu.be/_PDbTMzvohg Feel free to share the video across social media - copy/paste either of the below for easy sharing: Minuteman Press Franchise Reviews Life Without Print in Animated Explainer Video https://youtu.be/_PDbTMzvohg #MinutemanPress #LifeWithoutPrint #Printing #Franchise #PrintIsEssential VIDEO: What does life look like without print? Let's take a look! https://youtu.be/_PDbTMzvohg #MinutemanPress #LifeWithoutPrint #Printing #Franchise #PrintIsEssential About Minuteman Press International Minuteman Press International is the number one rated business marketing and printing franchise that offers world class training and unparalleled ongoing local support. At Minuteman Press, We Are The Modern Printing Industry ™ providing high quality products and services that meet the needs of today's business professionals and go way beyond ink on paper. Today, our centers offer innovative branding and printing solutions and produce custom graphic designs, promotional products, branded apparel, direct mail campaigns, large format printing including posters, signs and banners, and much more. Prior experience is not necessary to own and operate a successful Minuteman Press franchise. Learn more about Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 28, 2020 03:07 PM Eastern Daylight Time

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Learning in the New Online Education World

YourUpdateTV

As camps and schools across the country have closed due to the COVID-19 pandemic – and many still uncertain about schools reopening in the fall – parents have turned to online resources to keep their kids engaged and interested in the topics and subjects they care about. Recently, Amir Nathoo, CEO of Outschool teamed with YourUpdateTV to discuss online education and the importance of keeping kids engaged in subjects they care about. A video accompanying this announcement is available at: https://youtu.be/e-NrnePKx8w Outschool is an online learning platform with live, interactive classes for kids aged 3-18. Kids learn best when through interaction, and that means adults and other kids. What parents saw in the spring with distance learning was often a stack of lifeless worksheets or following a self-paced digital curriculum which was boring, stale and oftentimes ineffective. Parents had to resort to video games in off hours as “good screen” time alternatives were few and far between. Outschool classes help learners overcome learning challenges as a social activity by keeping kids engaged in topics they care about with instructors who are passionate about what they are teaching. The platform has a unique selection of over 50,000 live class offerings, like learning to code, cupcake decorating, cooking classes, drawing instruction, teaching architecture through Minecraft , along with traditional classes like algebra and world history. A recent Outschool survey found that nearly ⅔ (61%) of parents had reservations about sending their children back to school in the fall for in-person classes and 40% were now more open to homeschooling their children as a result of their experiences during the Covid-19 crisis. Many schools across the country are now preparing for distance learning once again or hybrid model of some in-person and some homeschooling. This summer, Outschool announced a full range of online summer camps for kids from camps across the country that have been forced to go virtual due to Covid-19. For the fall of 2020 they will be launching a full slate of enrichment offerings and supplemental education courses to assist with distance learning. With over 5,000 teachers on the platform and hundreds of thousands of learners, Outschool is helping to foster a love of learning and bridge the gap where students may be falling behind during this crisis. For more information, visit Outschool.com About Amir Nathoo : Amir Nathoo is CEO of Outschool, a marketplace for live online classes for K-12 learners. He led the development of Square Payroll and also served as CEO and co-founder of Trigger.io. He holds an MEng in Electrical and Information Sciences from The University of Cambridge. Amir is a regular contributor to Entrepreneur, has been featured in publications such as the Wall Street Journal, Inc., Fast Company and Forbes and has been on Bloomberg and Cheddar TV. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 28, 2020 01:00 PM Eastern Daylight Time

Cloud Conventions Expands Registration Capabilities with 3rd-Party Providers

Convey Services

Cloud Conventions , a full-featured virtual tradeshow and event technology solution today expanded its capabilities to offer connections to two new external registration technologies, providing additional options to register attendees for virtual conferences or association events. The first in a series of integrations are with Experient, a division of Maritz Global Services and RegFox, a California-based registration company. Cloud Conventions is a virtual event SaaS platform from Convey Services . “Many show producers or event managers have a history of using platforms like Experient to manage complex registrations, including taking payment, managing travel and lodging, and selecting program extras,” said Carolyn Bradfield , founder of Convey Services. “These proven registration platforms will augment Cloud Conventions’ internal registration engine, giving event operators the flexibility of using a solution they are familiar with and may already have a contract.” Cloud Conventions connects to external registration systems through an application program interface (API) to collect and transmit data. Once Cloud Conventions receives a registration, the system creates a unique attendee record and assigns a classification based on the purchased event package. Attendees receive a welcome email from Cloud Conventions with access credentials so they can login immediately or a welcome email can be scheduled for a later date. Event organizers have the option of approving all applications any action is taken. “Some events have complex payment structures or need to validate an attendee against a membership record,” added Bradfield. “Many organizations have relationships with a registration company that offers greater customization. All a show needs to do is identify the external platform to Convey and we’ll connect the two systems.” Cloud Conventions can provide a personalized content experience with customized dashboards, segmented email communication or restricted access to some or all exhibit booths or content based on attendee type. To learn more about the options available for a virtual conference, tradeshow or event, visit the Online Resource Center at CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

July 28, 2020 09:00 AM Eastern Daylight Time

Trust Relations President April White & Veteran PR Professional Laura Schooler Launch “The PR Wine Down” Podcast to Cover ‘The Good, The Questionable and The Unbelievable’ in Today’s PR Industry

Trust Relations

Trust Relations , the virtual firm with over 284 years of combined experience in public relations, today announced the official launch of “ The PR Wine Down Podcast .” The weekly show is an original podcast hosted by Trust Relations President and Founder April White and veteran PR professional Laura Schooler. Together, these dynamic public relations personalities have nearly 50 years of combined experience in the industry, both on the agency and in-house sides. “The PR Wine Down” is Trust Relations’ premier podcast, created to explore the trends, news, culture and best practices impacting the modern public relations and marketing industries with a candid, humorous and against-the-tide twist. Episodes will be released on a weekly basis beginning today, Friday, July 24, and will be available to stream for free on the Trust Relations website , Spotify, Apple Podcasts, SoundCloud and wherever your favorite podcasts are found. The first episode will introduce listeners to the reasons why White and Schooler decided to team up and create the podcast, based on their personal successes and challenges in the industry — and their lofty hopes to help ensure a bright future for their chosen profession. The second episode, to be released on Friday, July 31, will feature special guest Chris Atkins, a PR consultant, professor, author, and speaker with more than 35 years of PR agency and in-house experience. In this episode, the experts weigh in on how the industry has changed since the traditional agency model of the 1980s, and what young rookies can do to get ahead. Recurring topics will include hot takes on the latest news and recent PR stumbles, anonymous PR horror stories sourced from the listening audience, off-the-cuff — and sometimes outrageous — anecdotes, and advice from the hosts’ own careers. “We’re launching the PR Wine Down to have the candid conversations that industry professionals typically reserve for a secret, after-work cocktail hour,” says April White, president and founder of Trust Relations and “The PR Wine Down” co-host. “The inspiration behind this podcast is similar to what drove me to found Trust Relations: we’re passionate about improving the PR industry by doing things differently, wherever we see a need, and we aren’t afraid to shine a humorous light on what doesn’t work. We want this podcast to offer young professionals real advice from seasoned publicists, to help them be the best they can be — and to help them see a light at the end of the tunnel, if they find themselves caught in an unsupportive situation.” In addition to audio-only syndication, full episodes of “The PR Wine Down” will be available to watch on YouTube, and can be accessed worldwide. “It’s such an exciting time in our careers, to be able to reflect back on all these years of experience and to share what we’ve learned firsthand,” says Laura Schooler, seasoned PR consultant, founder of SchoolerCommunications, and co-host of the new podcast. “We’re breaking down walls and kicking down old doors of the PR industry with ‘The PR Wine Down.’ The show strives to help people who are entering the industry, whom we so passionately support, to push past some of the scarier elements of agency culture. Our goal is to reshape the industry by example into a place of real creativity and professionalism — with a few laughs along the way.” Follow the latest updates from the PR Wine Down Podcast on Trust Relations’ official Twitter , LinkedIn , Facebook and Instagram accounts. Listeners can submit an anonymous PR industry story or learn more information about the show at contact@prwinedown.com. Trust Relations, founded in 2019, is a virtual strategic communications firm that creates nimble and proactive “dream teams” for clients through a national network of the industry’s best and brightest practitioners. "Trust Relations" is a term coined by President and Founder April White to describe a new approach to strategic communications focused on communicating clients' authentic actions, value and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to show their brand value by identifying supportive proof points and ideating creative activations that demonstrate their unique story and value proposition. For more information, visit https://www.trustrelations.agency/. Contact Details April White +1 347-870-9402 april@trustrelations.agency Company Website http://www.trustrelations.agency

July 28, 2020 08:08 AM Eastern Daylight Time

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