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Ensuring Community Sports Programs Survive and Keeping Your Kids Active

YourUpdateTV

Similar to so many other small business owners (restaurants, shops and other local services), the leaders running youth sports programs have faced an evolving multitude of challenges over the past 20 months as the pandemic continues to impact both the programs and the kids they serve. Recently, Olympic Gold Medalist Benita Fitzgerald Mosley participated in a nationwide satellite media tour to discuss the importance of organized sports for every kid, family and community. A video accompanying this announcement is available at: https://youtu.be/3jFXybKQ8qA Latest data shows more than 25% of kids stopped playing sports & many sports programs have ceased operations or have returned in a limited fashion. The stark realities of the pandemic are that there are far too many kids that have been left without access to the physical, mental and emotional benefits sports offer and the lack of access to sports for kids in underserved communities has been exacerbated by the pandemic. For kids, spending time engaging in physical activity through organized sport, free play, at school, and with friends is vital to childhood development and society’s overall well-being. At LeagueApps, Benita leads a program called FundPlay to help address the systemic participation and accessibility gaps. Its mission is to support youth sports organizations and foster those important sports experience opportunities for young people in underserved communities. FundPlay, a National Youth Sports Strategy Champion, offers a quarterly grant program where it awards sports-based youth development organizations with FREE lifetime access to the LeagueApps youth sports technology platform, cash awards and other benefits to help youth sports leaders build organizational capacity. By the end of this year, under Mosley’s leadership, FundPlay will have awarded more than 100 grants, ensuring nearly 300,000 kids have access to sports. For more information, visit leagueapps.com/tour. About Benita Fitzgerald Mosley: Fitzgerald Mosley, an Olympic Gold Medalist, is responsible for stewarding the LeagueApps NextUp community and FundPlay program to support youth sports organizations and foster sports experience opportunities for young people from underserved communities. She also serves as the executive director of the PLAY Sports Coalition, a unique coalition of thousands of stakeholders across the national and community youth sports industry. Prior to joining LeagueApps, Fitzgerald Mosley served as Chief Operating Officer for the United States Olympic & Paralympic Committee and Chief of Sport Performance for USA Track & Field. About LeagueApps: LeagueApps helps leading youth sports organizations operate and grow with the industry’s most comprehensive youth sports management platform. Powering thousands of leading organizations from professional leagues and teams to clubs and camps, LeagueApps is on a mission to bring the benefits of sport to kids everywhere. Through its NextUp program, LeagueApps goes beyond technology to provide industry leaders with opportunities for professional development and relationship building. LeagueApps also operates FundPlay, a program that supports sports-based youth development organizations to address issues of accessibility and equity. Learn more at leagueapps.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 22, 2021 11:40 AM Eastern Daylight Time

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Instant gifting app Prsnt goes public as demand soars

Prsnt

UK-based Prsnt, the instant gifting app, is going live today after a successful beta testing phase over the past 6 months during which the search term “online gift” increased over 80% last year 1. The app enables users to choose a gift from hundreds of the UK’s high street brands (online or in-store) and sends it directly to another person’s smartphone. Prsnt’s unique “mini-gifting” concept involves sending affordable, meaningful gifts redeemable from shops, cafés, pubs or online retailers – all for the same price as a birthday card and a stamp. It has partnered with over 100 of household brands including the likes of Amazon, Asos, All Bar One, Spotify, Deliveroo, Uber, Costa Coffee, Starbucks, Nike, M&S, Sports Direct and The Body Shop among others. “What we’re trying to achieve is a modern way of gifting, removing all the bottlenecks in terms of hassle, whilst also addressing sustainability,” says Omid Moallemi, co-founder and CEO of Prsnt. “Prsnt achieves same-second delivery, so it’s perfect for when you realise that it’s a friend or a family birthday, or you don’t want the delay of sending something in the post.” The app reminds users when their friends’ birthdays are, and lets them send a gift – perhaps a coffee or glass of wine – and a personal video message straight to their phone when they can’t be there with them to celebrate. “With Prsnt, giftees receive an invite to the app, and once downloaded are able to view the personalised message from the sender, and reveal their gift by digitally “unwrapping” it with their finger on the phones touch screen – like a virtual scratch card,” says Moallemi. “Then, open it to find a voucher to buy their favourite Starbucks coffee, or a drink at their local pub to redeem from that day.” The Prsnt team formed in March 2020 at the height of the Covid-19 pandemic and launched the beta version of the app in December 2020 testing it through peer-to-peer referrals. The app amassed hundreds of users in the first evening of the beta launch followed by 1000’s over the coming months. The virality of the app coupled with the use case proved the time is now for a user focused digital gifting experience. Omid Moallemi describes why mini-gifts are a natural evolution for the gifting realm that reflects the make-up of our friendship circles today, thanks to social media. “Prsnt fulfils the momentary need to celebrate somebody you don’t get to see as often as you would like,” he says. “You don’t want to just send someone a WhatsApp or a text message - it feels underwhelming. It doesn’t in any way represent or reflect the way you feel about them. With Prsnt, you can send them all a little something instead - something a bit more thoughtful.” Currently, the aim is for the app to support UK retailers as they open up again after several lockdowns – riding the greenshoots consumers return to shops, pubs and cafés. “We want to be a catalyst for growth for UK high streets as society returns to pre-pandemic habits” says Omid Moallemi. Likewise, if lockdown restrictions were to return, Prsnt has enormous potential for helping people stay connected with digital mini-gifts that can be redeemed from online retailers. “I think the pandemic showed we’re a Covid-proof business,” says Omid Moallemi. “Lockdown showed everybody what life is like if you can’t physically see your friends on their birthday. If we did have a lockdown again, we would be in a good position as a digital gifting company.” The long-term vision for Prsnt is to increase the degree of personalisation the app offers. “The eventual goal is for Prsnt is to offer a personalised set of gift options for each friend,” says Omid Moallemi. “The idea is to take that pressure off of both parties, to give in a smarter way, and use tech to bridge the gap to remove that stress – we believe this is going to be a powerful feature. Our desktop version allows for group sending and cohorts which opens an exciting B2B to B2C model.” Prsnt is set to raise £3m funding (EIS Advance Assurance) from investors as it targets deeper integrations with retailers and more personalisation for users. The Co-Founders Omid Moallemi David Parr, Daniel Hamilton, Louis Wren and Hamish Page shared a co-working space in Brighton’s North Laine before coming together and forming the Prsnt leadership team. For over 2 years they have utilised their diverse skillsets in technology, marketing, media and product design to aid them in building their vision for the future of digital gifting. About Prsnt Prsnt is set to revolutionise the UK gifting market. Prsnt has a solution for anyone looking to send a gift. The Prsnt app enables users to send and share gifts directly from their smartphones. Partnered with over 100 of the UK’s very best high street brands, Prsnt offers you the ability to send the people the things that they truly love, no matter where they are. The app has a huge range of gift options that are suitable for any budget so you can celebrate everyone’s special days. Before sending you can attach a video or text message to wish them well and let them know you’re thinking of them. Finally, all of your gifts are delivered instantly and arrive digitally wrapped for the receiver to scratch away and reveal what’s inside! Contact Details Prsnt Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://prsnt.co.uk

October 21, 2021 09:30 AM Eastern Daylight Time

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MIDEA BOOSTS GLOBAL MANCHESTER CITY PARTNERSHIP

Midea

PARSIPPANY, N.J. - Media OutReach - 21st October 2021 -Today, Midea and Manchester City today announced an amplification to its global partnership which kicked-off in January 2020. Throughout this partnership, Midea has produced engaging digital content, which has been extremely popular with City fans around the world. Most notably, the #MideaHomeChallenge that kept fans entertained during lockdowns when several Manchester City players challenged fans to show their football skills interacting with their home appliances in unique ways. “Here in the U.S., we aim to show all City and soccer fans our wide range of smart home appliances that enable them to feel even more at home, as our slogan states ‘make yourself at home’” said Kurt Jovais, president of Midea North America Corp. “That said, apart from bolstering our global brand presence, we look forward to igniting excitement and bringing Americans together throughout the season, enjoying their homes even more.” This season, hand in hand with the Etihad Stadium’s new top-notch and world leading two-tier LED display system, Midea now has 12 LED slots at every Manchester City home match to showcase their extensive range of smart home appliances across all categories to over hundreds of millions global consumers and football fanatics. Also, the Midea #WorldClass Awards campaign that celebrated the Club’s, and especially players’ #WorldClass performances during the 2020/21 season. Midea’s innovative, humorous and funny award show, moderated by City legends Paul Dickov and Shaun Wright-Phillips, attracted millions of views and engagements from fans when nine different #WorldClass trophies were voted on, and subsequently awarded to, their favourite City players. “ Although we have high ambitions, Midea’s global visibility is still fairly small. Partnering with Manchester City - awarded the most innovative sports team in the world and with their philosophy to combine playing the most attractive football to watch, with a very successful outcome – gives us great global visibility and a business partner with the same high ambitions towards the future.” said Eric Wang, VP Midea Group and President & CEO of Midea Group’s International Business Division. “There are 55,000 fans in the stadium, but millions of Manchester City fans among the 3.5 billion football fans all around the world watching on TV and Social Media at home – and home is where we are. Hence, in Midea we are delighted to showcase our commitment and ambitions to millions and billions of fans who are enjoying football from their homes. “Manchester City’s partnership with Midea has gone from strength to strength and we are delighted to further deepen our relationship. Midea has shown great understanding in how to engage with City fans around the world by producing some of our strongest performing social media content in recent seasons and we’re now looking forward to expanding this partnership into community outreach and further smart product integration.” said Roel de Vries, City Football Group’s Group Chief Operating Officer. Midea will also extend its relationship to help support the community by partnering with the Club’s renowned ‘City In The Community’ programme, to explore ways to tackle social challenges. Over the coming months, the Club will also be integrating industry-leading Midea smart home appliances across the Etihad Campus to provide enhanced facilities for players and fans alike. In addition to the commitment with the Manchester City Men’s team, Midea is also the exclusive global Home Appliances, White Goods and HVAC partner of the Manchester City Women’s team and a main partner of Manchester City’s City Football Group sister club, New York City FC which plays in the MLS. About Midea North America Midea America is headquartered in Parsippany, NJ and has a Research and Development Center in Kentucky, as well as an Emerging Technology Center in California. Midea understands that the home is a special place, and the moments people spend there are precious. The Midea brand’s promise to all its U.S. consumers is to provide surprisingly friendly solutions to treasure those tiny moments at home. Therefore, the company creates home appliance innovations, that not only perform a function but have a meaningful impact for those who use them. For more information, visit Midea at www.midea.com About Manchester City Football Club Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, seven League Championship titles, including five Premier League titles (2012, 2014, 2018, 2019, 2021), and six FA Cups. Manchester City FC is one of 11 clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs. Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games. For more information, please visit www.mancity.com. About Midea & Midea Group Midea is one of over 10 brands within the smart home appliance business of Midea Group – a leading global high-technology company ranked #288 at 2021’s Global Fortune 500. Midea Group’s business goes beyond home appliances and comprises of five business pillars: Smart Home, Electro-Mechanical, HVAC & Building Technologies, Robotics & Automation, as well as Digital Innovation. All businesses of Midea Group are striving for one credo: #HumanizingTechnology. The Midea brand offers one of the world’s most comprehensive product ranges in the smart home appliance industry, specializing in air-treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances and floor care. Midea believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring, and inventing to meet the ever-changing consumer demand. Midea is, among many others, the world’s #1 Air Treatment Brand [1], the world’s #1 Small Cooking Appliances Brand [2], the world’s #1 Air Coolers Brand [3], the world’s #1 Cooling Fans Brand [4], and the world’s #1 Rice Cookers Brand [5]. Midea’s globally 34 production centers and over 150,000 employees in more than 200 countries and regions generated an annual revenue of more than USD 41.4 billion in 2020. Midea’s 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 62,000 authorized patents to-date. For more information, please visit https://www.midea.com https://www.midea-group.com/Our-Businesses/home-appliances/midea https://www.midea-group.com/newsRoom/News/MIDEA-BOOSTS-GLOBAL-MANCHESTER-CITY-PARTNERSHIP [1] “Midea – World’s No.1 Air Treatment Brand”Source: “Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data” [2] ”Midea – World’s No.1 Small Cooking Appliances Brand”Source: “Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data” [3] “Midea – World’s No.1 Air Coolers Brand”Source: “Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data” [4] “Midea – World’s No.1 Cooling Fans Brand”Source: “Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data” [5] “Midea – World’s No.1 Rice Cookers Brand”Source: “Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data” Contact Details Coyne PR Christine Azzolino midea@coynepr.com Midea Group America Susan Lanza Susan.Lanza@midea.com Midea Group – International Business Division Brando Brandstaeter Brando.Brandstaeter@Midea.com City Football Group Stephanie Borthwick stephanie.borthwick@cityfootball.com

October 21, 2021 06:12 AM Eastern Daylight Time

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Hear the Sounds of the Holidays Again

YourUpdateTV

HearingLife, a national hearing care company, recently commissioned The Harris Poll to conduct a survey* and found that 44% of Americans with hearing loss feel isolated during holiday gatherings because they struggle to hear their family and loved ones. HearingLife is helping to change that this holiday season through its “ Magic of Hearing Care ” campaign, giving back six free pairs of hearing aids to people in need. Recently, licensed psychotherapist and HearingLife spokesperson, Tom Kersting, as well as Chief Audiologist at HearingLife, Dr. Leslie Soiles teamed with YourUpdateTV on a satellite media tour to talk about the state of hearing loss in the U.S. and the available resources to better manage it. A video accompanying this announcement is available at: https://youtu.be/NfMOcbV6nTg The holiday season is a time for friends and family. It is a time to celebrate the magic of giving, receiving and the joy of spending time with loved ones. After a year of celebrating virtually, people will be cautiously and safely gathering with those they may have not seen in a year or more. Hearing loss can put a damper on those celebrations as individuals with hearing loss may experience feelings of embarrassment or frustration when they can’t hear or participate in conversations. Often, this can cause them to stop socializing or participating in events or activities that they used to enjoy. According to the latest HearingLife survey: 72% of Americans with hearing loss wish their hearing was better so they could enjoy holiday gatherings. And 43% would rather just stay home than attend large gatherings because they feel left out of conversation due to their hearing loss! Now is the time to learn more about hearing loss, its impact, and how to communicate and participate actively in life again. HearingLife provides the necessary resources for people with hearing loss to help them gain a renewed sense of self and revive relationships, especially during holiday gatherings or if you are joining events virtually this season. The holidays are a time to celebrate the magic of giving. Through the “Magic of Hearing Care” campaign, HearingLife is giving back 6 pairs of hearing aids for people in need with hearing loss. Submit your hearing loss story or your loved ones’ story at www.HearingLife.com/Magic by November 26 to participate. The hearing solutions that HearingLife offers not only benefit their customers, but their family and friends as well. With hearing aids, most people experiencing hearing loss can hear all the special moments and joyful music that they may have missed last year, like the sounds of bells ringing, glasses clinking, laughter and carolers. To learn more about hearing loss and the “Magic of Hearing Care” campaign go to: hearinglife.com/magic About Tom Kersting: Tom Kersting is a licensed psychotherapist, retired public school counselor and the author of Disconnected: How to protect your kids from the harmful effects of device dependency. He is a regular guest expert on many television news shows, including the TODAY Show, FOX & Friends, and more. Tom has also hosted various television series for A&E Network, Food Network, and the National Geographic Channel, offering insights and advice about parenting, relationships, and wellness. Because Tom is passionate about sharing his hearing experiences, he is working with HearingLife to spread awareness about #HearingGain. He lectures throughout the country and is the founder and owner of Valley Family Counseling Center in Ridgewood, NJ. About Dr. Leslie Soiles Au.D., Doctor of Audiology, Lic. #364: Dr. Leslie Soiles founded HearingLife's Shrewsbury's office (formerly New England Hearing Instruments) in 1996. As a Doctor of Audiology, she previously worked with Ear, Nose and Throat physicians for the first 20 years of her career. Dr. Soiles earned her Doctor of Audiology degree from A.T. Still University of Health Sciences in 2006; her Master of Science degree in audiology from the University of Massachusetts in Amherst in 1985; and a Bachelor of Science degree in communication disorders from Worcester State University in 1982. Dr. Soiles was born with hearing loss and utilizes her first-hand experience in her practice. In 2018, Dr. Soiles received the distinguished honor with the appointed role as Chief Audiologist for both HearingLife and the National Campaign for Better Hearing program in the U.S. As Chief Audiologist, Dr. Soiles trains and mentors hearing care providers, staff and helps people with hearing loss across the United States. Survey Method: *This survey was conducted online within the United States by The Harris Poll on behalf of HearingLife from August 19-23, 2021 among 2,044 adults ages 18+, among whom 253 have hearing loss. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact hearinglife@kaplow.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 04:15 PM Eastern Daylight Time

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Cheers to Saving Local Bars and Restaurants: 82% of independent restaurants and bars said that they were at risk of shuttering

YourUpdateTV

With the delta variant on one hand and the worker shortage on the other, the restaurant industry has been put back under acute pressure after a promising summer. Recently, Cointreau and Dominic Alling, national brand ambassador for Remy Cointreau, teamed up with YourUpdateTV on a satellite media tour to discuss how you can help your local bar or restaurant thrive during these very challenging times. A video accompanying this announcement is available at: https://youtu.be/mSYZtL0Ez6c Even as restrictions have eased and vaccinations being widely available, the hospitality industry continues to face a long road to recovery. The delta variant, the worker shortage, and the increase in the cost of goods makes it very challenging for bar and restaurant owners to make a profit. Nearly 1 million restaurant workers remain unemployed and 82% of independent restaurants and bars recently reported that they were at risk of shuttering. Local bars and restaurants make up the fabric of our beloved communities. After a year and a half of restrictions, closures, and continued recovery, now is the time to give back to your favorite places. To help, Cointreau, the premium French liqueur at the heart of over 500 of the world’s most celebrated cocktails, announces year two of Cosmos for a Cause program to support the Independent Restaurant Coalition (IRC) and invites consumers to join the fight to save local restaurants and bars across the U.S. as the road to recovery continues. Now through December 31st, Cointreau will donate a portion of sales up to $100,000 to the IRC for every order of a Cosmopolitan at a participating bar or restaurant. Additionally, the Republic National Distributing Company will join as a partner and match the donation. To learn more about Cointreau’s Cosmos For a Cause program and find a participating bar or restaurant near you, visit CointreauCosmosForACause.com. You can also go to Cointreau.com for more cocktail tips and tricks, and recipes for every occasion. About Dominic Alling: Dominic Alling has been the National Brand Ambassador for Remy Cointreau’s crafted spirits for over 4 years. He comes into his current role with over 14 years of hospitality experience from some of the most respected bars in the bay area. Most notable was his time spent at Beretta where he made a name for himself as a bar manger serving some of the creative and innovative cocktails in San Francisco. Dominic is not only a seasoned mixologist but one of the most well-versed spirits ambassadors in the business. About the Independent Restaurant Coalition: The Independent Restaurant Coalition was formed by chefs and independent restaurant owners across the country who have built a grassroots movement to secure vital protections for the nation’s 500,000 independent restaurants and the more than 11 million restaurant and bar workers impacted by the coronavirus pandemic. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 03:30 PM Eastern Daylight Time

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What to Know About Planning a Wedding

YourUpdateTV

While the last year and the half has been difficult for those planning a wedding – with nearly half of 2020 engaged couples delaying their celebrations – the wedding industry has adapted and is embracing new trends to help people celebrate despite these mitigating circumstances. Recently, Wedding Expert with Shutterfly, Claire Roche, participated in a nationwide satellite media tour to discuss tips on planning a wedding, new trends, and what to expect moving forward. A video accompanying this announcement is available at: https://youtu.be/kZNOU5Yyoew Over the past year and a half, wedding celebrations have been impacted as the country grappled with the COVID-19 pandemic. Now, as things return to normal, there is an emergence of thoughtful and unique personal touches added to the overall wedding design that truly celebrates a couple’s love story. The wedding industry has undergone big changes in the past year and a half and I’ve seen couples take a more simplified approach to their weddings. That doesn’t necessarily mean less expensive, but brides and grooms are really focusing on intimate ceremonies and celebrations that are unique to them. Finding those elements that are unique to a couple is something that has become even more important over the last year. Couples are diving deep into crafting their celebrations to look like them, feel like them, smell like them, and be full of their favorite things and people. With so many couples delaying their celebrations over the last 18 months, 2022 is already shaping up to be one of the busiest wedding years ever. One thing that all couples must do is to create a wedding day timeline. A detailed look at all of the things – setting a budget, finding a venue, booking vendors, finding a dress, etc – that couples will do before the big day. Shutterfly offers a breadth of customizable solutions to fit your personality and wedding style, no matter how you’re celebrating your nuptials. From cards to photobooks, from keepsakes to décor, Shutterfly offers everything you need to add your unique style to your wedding. Shutterfly offers a variety of styles to fit your wedding budget. For more information, visit Shutterfly.com/wedding About Claire Roche: As a Southern California wedding planner and owner of Grit and Grace Events, Claire is obsessed with the often forgotten and overlooked details of a wedding. She believes in the unique and customized elements that bring a wedding to life in a beautiful, yet attainable way. Claire has amassed nearly 1 million followers on TikTok and was recently named of one of the top people to follow if you’re planning a wedding. She’s an authentic voice in the wedding space and can speak to industry trends, products, and everything in between. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 03:00 PM Eastern Daylight Time

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New Plant Nutrient Analysis at MCR Labs Can Help Growers Save Money and Improve Yield

MCR Labs

MCR Labs is now offering a Plant Nutrient Analysis to home growers and commercial cannabis cultivators. The test provides cannabis growers with a detailed breakdown of the presence and concentration of 11 micro and macronutrients found within the tissue of submitted plant samples. MCR Labs is a licensed independent testing lab providing compliance testing to marijuana establishments, but Plant Nutrient Analysis is an optional screen not required for compliance testing of legal cannabis products. This test is designed to help growers improve plant health and productivity, optimize cultivation practices, and cut costs related to supplemental nutrient feeding. “Nutrient analysis offers a lot of beneficial data that could fundamentally change how growers assess and maintain healthy plants,” said Michael Kahn, MCR Labs founder and CEO. “Seeing trends and correcting imbalances early could mean bigger yields and better quality output.” By launching testing services beyond their state’s compliance scope, MCR Labs hopes to strengthen their role as a partner to growers and cannabis businesses looking to get the most out of their plants. “The goal in developing this test was to give our clients access to insights about nutritional deficiencies or excesses that can save them time, effort, and money spent on keeping their plants happy,” said Julie Martellini, MCR Labs scientific operations manager. MCR Labs has begun accepting samples for Plant Nutrient Analysis at their Massachusetts facility. They plan to offer this service at all of their facilities by the end of the year. About MCR Labs: MCR Labs is one of the longest operational cannabis testing laboratories on the East coast with facilities operating in several legal cannabis markets. We are ISO/IEC 17025:2017 accredited providers of analytical cannabis product testing and R&D services committed to assisting licensed marijuana establishments, patients, researchers, entrepreneurs, and advocates. Our team of chemists and pharmaceutical scientists are dedicated to advancing public health and safety through leading-edge chemical analysis of cannabis products and offering unparalleled guidance and support for partners, regulators, and the communities we serve. For more information visit http://mcrlabs.com. Contact Details MCR Labs Joe Crinkley +1 857-230-0839 joe@mcrlabs.com Company Website http://mcrlabs.com

October 20, 2021 12:05 PM Eastern Daylight Time

First “Sports Equinox” of 2021 Presents Rare Opportunity for Jock MKT Users to Buy and Sell Shares of Athletes in Five Sports Simultaneously

Jock MKT

With the Los Angeles Dodgers victory over the Atlanta Braves on Tuesday night, the sports world is guaranteed a “sports equinox” on Thursday, Oct. 21. For the first time in 2021, all four major sports leagues, plus the PGA Tour, will be in action. The occurrence marks a milestone for the stock market of sports. For the first time since they launched in 2020, Jock MKT (Jock Market) will offer fans the ability to buy and sell shares of their favorite athletes in five major sports at the same time. The only other date when all major U.S. leagues could play on the same day this year is Oct. 31, pending the World Series reaching five games. On this Thursday alone, Jock MKT will offer the opportunity for users to invest real money in shares of athletes participating in three NBA games, 10 NHL games, Game 5 of the NLCS between the Dodgers and Braves, a Thursday Night Football game between the Denver Broncos and Cleveland Browns, and the PGA Tour’s ZOZO Championship. “Every week, we continue to welcome thousands of new users to Jock MKT,” said Tyler Carlin, Co-Founder and CEO of Jock MKT. “We are anticipating this weekend to be our biggest weekend ever with all five sports happening simultaneously. ” Founded in 2017 and launched in 2020, Jock MKT’s main differentiator is its cash market format – this unique offering gives users more flexibility and optionality versus typical daily fantasy contests. Users can join at any time and for any dollar amount. They can buy and sell shares of athletes in real-time, cash out early by selling to another user in-game or hold to the end and receive fixed Jock MKT payouts tied to final player rankings based on overall fantasy scoring. Each cash market starts with an “Initial Player Offering,” or an IPO, where users have their first opportunity to bid on shares before any contest. A recent example of Jock MKT’s cash market is the NFL’s Thursday Night Football game between the Tampa Bay Buccaneers and Philadelphia Eagles on Oct. 14. In the IPO stage, shares of running back Leonard Fournette sold for $8.54. Fournette finished first in fantasy points and his shares paid out a maximum of $25 per share for a 193% return. On the contrary, shares of Tom Brady sold for $17.25 in the IPO, but paid out $12.00 per share after finishing fourth in fantasy points, for a loss of 30%. The biggest return on Jock MKT in recent weeks came via Atlanta Braves right fielder Joc Pederson, whose shares increased 1,047% on Oct. 11 when he hit a 3-run home run to defeat the Milwaukee Brewers. About Jock MKT Headquartered in Boston and launched in 2020, Jock MKT ( JockMKT.com ) is a skill-based fantasy gaming platform where users can make real money – every minute, every second, of every game. Inspired by a traditional stock exchange, Jock MKT allows users to buy and sell shares of athletes in real-time. Jock MKT was co-founded by Tyler Carlin and investors include Left Lane Capital, Will Ventures, Ryan Moore, Brandon Adams, Benjie Cherniak, Tim McSweeney, and Alumni Ventures Group. Available in the U.S. in 35 states, Jock MKT offers gaming options for events tied to the NFL, NBA, MLB, NHL, and PGA Tour. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://jockmkt.com/

October 20, 2021 09:49 AM Eastern Daylight Time

Premium UK CBD brand Infused Amphora expands and launches in Hong Kong

Infused Amphora

Premium British CBD wellness company, Amphora Health, is pleased to announce they have secured the company’s first sales in Hong Kong of its 100% owned brand, Infused Amphora. With this first step into the Asian marketplace Amphora Health is initially offering two product categories under the Infused Amphora brand: ultra-high strength CBD infused oil tinctures and premium organic CBD vape cartridges. CBD consumers in Hong Kong are now able to purchase any of the company’s four high-quality, effects-based formulations through our partnership with Smart CBD, the only CBD multi-retail store in Hong Kong. These formulations are intended to support consumers with individual wellness goals and consist of the following four effects: INSPIRE: delivers an earthy and herbal vibe with lilac undertones, and a lemon-pepper nose. Allowing you to brainstorm, be unique, think differently or create a masterpiece. PEACE: combines a sweet woody flavour with a tickle of green peppercorn and a clean grapefruit finish. You will feel the embrace of a warm hug that removes the edge off stress. MEND: allows you to slip into a relaxing bath of sweet stone fruits, savory herbs and a pine finish. Find relief from tension and release muscular aches and pains. ZZZ: offers the sensation of walking through a forest after the rain. Like the perfect cup of tea to be taken at bedtime - hints of juniper and lemon. Removing the day’s worries and helping you to drift into a peaceful sleep. Throughout 2020 Amphora Health launched a broad range of CBD products across the United Kingdom and the European Union. The company is now leveraging its global network of fulfillment and supplier partners to enable its international growth. Their strategic entry into Hong Kong enables Amphora Health to take advantage of the expected global CBD & Hemp wellness market which is forecasted to reach USD $13.4 billion by 2028 – with the Asia Pacific region representing a sizeable portion of this opportunity. Their Infused Amphora product line is available through retail locations and online marketplaces. Angus Taylor, CEO of Amphora Health, commented “Over the past year we have focused on establishing Infused Amphora as a leading CBD brand in the United Kingdom and European Union. From this strong foundation we are now positioning Infused Amphora as a leading global CBD brand with plans to extend our business strategy to other countries in the Asia-Pacific region. Hong Kong presents Amphora Health with a tremendous opportunity to expand our presence with a range of additional products, including a therapeutic sports cream and CBD-infused mints.” David Wong, Co-Founder of SmartCBD, commented “We are thrilled to partner with Amphora Health and establish their presence in Hong Kong. Our team has more than 10 years of retail experience in health and supplements, while our E-Commerce websites have over 1.5 million cumulative users, and we also have three physical stores at the heart of Hong Kong's bustling areas Mong Kok, Kwun Tong and Causeway Bay. SmartCBD has a deep understanding of the health needs of the Hong Kong people. In our experience, the local CBD market is growing steadily as consumers seek out natural wellness solutions. It is exciting to be at the spearhead of this emerging industry while working with a brand partner we trust.” Amphora Health is actively looking to collaborate and partner with potential Brand Ambassadors on the many potential wellness benefits and financial opportunities of hemp-derived CBD oil. If interested, please send inquiries to clientcare@infusedamphora.com ENDS 1 Each product comes with a Eurofins Certificate of Analysis and carries the ILAC (International Laboratory Accreditation Cooperation) Mutual Recognition Arrangement and UKAS (UK's National Accreditation Body) marks. About Amphora Health and the Infused Amphora Brand Infused Amphora is a premium CBD wellness brand formulated in the UK, owned by Amphora Health LTD, a global health-and-wellness product entity business. Infused Amphora is dedicated to providing all-natural, symptom-targeting and high-quality CBD products. Elevating users on their wellness journeys, each product is designed with a specific purpose, whether it’s sparking creativity, relieving stress, calming their thoughts before bed, or soothing muscle aches & pains. With only two simple ingredients (CBD distillate sourced from 100% organically grown hemp and plant-based terpenes to supply that beneficial entourage effect) we keep our customer’s health as our top priority. All of our products have zero harmful additives & solvents, are nicotine-free, pesticide-free, and THC-free to ensure no intoxicating effects, just pure bliss in every breath. About Smart Supplement Smart Supplement was established in 2015, and over the past six years has quickly risen to become one of the most popular platforms in Hong Kong for sports and health supplements. Smart Supplement actively seeks innovative, high-quality health products to present to its customers, and embarked on their journey into CBD products in 2020 with an all-new CBD-focused sub-brand - SmartCBD. Contact Details Amphora Health LTD Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.infusedamphora.com

October 20, 2021 09:00 AM Eastern Daylight Time

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