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The Rosalinde and Arthur Gilbert Foundation Names Israel Philharmonic Music Director’s Chair with $1 Million Pledge

American Friends of the Israel Philharmonic Orchestra

Today, The Rosalinde and Arthur Gilbert Foundation has announced a $1 million pledge to the Israel Philharmonic to establish the Music Director’s Chair. The chair is currently held by the Israel Philharmonic’s Music Director, Lahav Shani. “The naming of this chair by The Rosalinde and Arthur Gilbert Foundation is a vote of confidence in the Israel Philharmonic and its position at the forefront of classical music,” says Richard S. Ziman, Trustee of The Rosalinde and Arthur Gilbert Foundation and board member of the American Friends of the Israel Philharmonic Orchestra (AFIPO). “This transformative gift will enable the Philharmonic to emerge from COVID reenergized and to expand upon its invaluable cultural impact as Israel’s foremost ambassador of goodwill.” Rosalinde and Sir Arthur Gilbert were passionate art collectors and astute businesspeople who committed their efforts to significant charitable endeavors locally in Southern California and in the State of Israel. The Rosalinde and Arthur Gilbert Foundation was created to promote education, tolerance, social services and the arts. “The naming of the Music Director’s chair signifies a pivotal point in the Philharmonic’s history,” says Martin H. Blank, Jr., Trustee of The Rosalinde and Arthur Gilbert Foundation and board member of the American Friends of the Israel Philharmonic Orchestra (AFIPO). “As the young, dynamic Lahav Shani assumes his post as the Orchestra’s first new Music Director in 50 years, we are excited to see the Israel Philharmonic expand its cutting-edge approach.” For more information about The Rosalinde and Arthur Gilbert Foundation: www.thegilbertfoundation.org About American Friends of the Israel Philharmonic Orchestra: American Friends of the Israel Philharmonic Orchestra (AFIPO) supports the world-class Israel Philharmonic Orchestra (IPO), enabling the IPO to enrich diverse audiences around the world in its role as Israel’s preeminent cultural ambassador. AFIPO’s vision is to inspire the human spirit through transformative music education programs and extraordinary performances that celebrate Israel and the arts. For more information, please visit www.afipo.org Contact Details Miller Ink Zack Zimmerman +1 818-326-0897 zack@miller-ink.com Company Website https://afipo.org/

June 22, 2021 12:21 PM Eastern Daylight Time

Quarter4 Closes $1.6M Seed Funding Round

Quarter4

Quarter4, an easy-to-use, AI-driven predictive sports data and analytics provider for sports, media and betting companies, today announced the closure of its seed funding round, raising $1.6 million (USD). The round will be used to acquire strategic talent to expand Quarter4’s technical and sales teams. The company plans to double its headcount by the end of 2021. Quarter4 is currently using deep learning neural networks to grow their proprietary AI technology. In addition to acquiring talent, the funding from this round will aid in the technological expansion of Quarter4’s business-to-business services, including doubling its industry-leading predictions to two million predictions-per-day by September 2021, which will incorporate NFL forecasts. Quarter4’s technology team is also expanding its data reporting capabilities to include predictive probabilities for live in-play betting and odds and market analysis. The round was led by Shore Capital Sports & Entertainment, an advisory and investment firm with offices in Toronto and New York. As part of its strategic investment, Shore Capital Sports & Entertainment will also take an active role assisting Quarter4 with business development, strategic partnerships as well as financial advisory services. Scott Secord, Managing Partner, will also join the Board of Directors for Quarter4. Mr. Secord is the former President/CEO of Gaming Nation Inc., a publicly traded company on the TSXV, which was acquired in 2018 by a private equity firm. Prior to Gaming Nation, Mr. Secord held the position of President/CEO of Pointstreak Sports Technologies Inc. from 2009 until 2015. “Quarter4’s technology is exciting because it spans across the sports landscape providing incredible data and rich insights for sports betting, sports media and sports broadcasting companies,” said Scott Secord. “The opportunities in the sports and gaming industry seem limitless, but we understand that the strength of this market lies in the quality of the data powering the industry. Our investment in Quarter4 shows our commitment to continually improving how data is delivered to sports companies across the globe.” Terry McInally, Chief Compliance Officer of Gateway Casinos and Entertainment, will join Secord on the Quarter4 Board of Directors. He previously served as Partner and National Gaming Practice Leader at Richter Advisory Group, the National Gaming Practice Leader for PwC and an executive at the Alcohol and Gaming Commission of Ontario (AGCO). “We’ve seen exceptional demand for our market-leading analytics in the past year. Sportsbooks and gaming companies, sports leagues, technology and data providers as well as broadcast and media partners need valuable data to make smarter decisions and create richer content for their respective audiences,” said Kelly Brooks, co-founder and CEO of Quarter4. “This investment allows us to scale our capabilities and work directly with leading partners like Scott and Terry to create cutting edge technology solutions to continue to shape the global gaming industry.” For more information please visit Quarter4.io. ABOUT QUARTER4 Quarter4 is a revolutionary artificial intelligence platform that generates thousands of daily predictions called 4Qasts. The easy-to-use sports technology delivers proprietary insights, related to team and player performance, in just seconds. Quarter4 provides sportsbooks, data providers, media agencies and sports bettors with predictive data that is unique, personalized and non-biased. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://quarter4.io/

June 22, 2021 09:01 AM Eastern Daylight Time

Osmo Announces Amazon Prime Day Sale: Up to 40% Off Select Kits, Games, Bundles and More

Osmo

Award-winning STEAM brand Osmo announces it will offer up to 40% off select kits, games, bundles and more for Amazon Prime Day, June 21 and 22. All Prime Day deals can be viewed at Osmo’s Amazon store. Save 30% on these Osmo kits, games, and bundles at Amazon.com: Little Genius Starter Kit for iPad (base included) Little Genius Starter Kit for Fire Tablet (base included) Little Genius Starter Kit for iPad + Grab & Go Small Storage Case Bundle (for iPad Starter Kits) (base included) Little Genius Starter Kit for iPad + Grab & Go Large Storage Case for iPad Bundle (base included) Little Genius Starter Kit + Early Math Adventure for iPad (base included) Genius Starter Kit for Fire Tablet (base included) Genius Starter Kit + Family Game Night for iPad (base included) Creative Starter Kit for iPad (base included) Creative Starter Kit for iPad + Super Studio Disney Princess Bundle (base included) Creative Starter Kit for iPad + Little Genius Starter Kit for iPad (base included) Creative Starter Kit for iPad + Detective Agency Bundle (base included) Creative Starter Kit for iPad + Pizza Co. Bundle (base included) Math Wizard and the Secrets of the Dragons for iPad & Fire Tablet (base required) Math Wizard and the Magical Workshop for iPad & Fire Tablet (base required) Math Wizard and The Secrets of The Dragons & Magical Workshop for iPad & Fire Tablet Bundle (base required) Math Wizard and The Secrets of The Dragons & Magical Workshop for iPad Bundle (base included) Coding Family Bundle for iPad & Fire Tablet + Base for iPad (base included) Coding Family Bundle for iPad & Fire Tablet + Base for Fire Tablet (base included) Coding Family Bundle for iPad & Fire Tablet (base required) Super Studio Disney Mickey Mouse & Friends for iPad & Fire Tablet (base required) Super Studio Disney Princess + iPad Base Bundle (base included) Super Studio Disney Princess + Fire Tablet Base Bundle (base included) Super Studio Disney Frozen 2 + iPad Base Bundle (base included) Super Studio Disney Frozen 2 + Fire Tablet Base Bundle (base included) Super Studio Disney Princess Game + iPad Base Bundle (base included) Super Studio Disney Princess Game + Fire Tablet Base Bundle (base included) Osmo offers up to 30% off all kits and games at Target.com during Target Deal Days, which continues through June 22. The full list of Target deals can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Founded in 2013 by ex-Google engineers Pramod Sharma and Jerome Scholler, the Osmo Play System fuses digital gameplay and physical interaction to create fun and nutritious play experiences designed for all kids. Osmo is headquartered in Palo Alto, California. Learn more at playosmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Osmo Karen O'Dell karen@playosmo.com Company Website http://www.playosmo.com

June 21, 2021 12:01 AM Pacific Daylight Time

SUPER73® debuts versatile, affordable SUPER73-ZX

SUPER73

SUPER73® – the American lifestyle adventure brand specializing in electric motorbikes – is a world leader on the e-bike scene, captivating a loyal riding community with its fun, affordable, versatile and environmentally friendly products. While the company expanded its range in 2020 with flagship models crammed with the latest technology, it hasn’t forgotten its roots. In fact, the SUPER73 design team went back to the drawing board to re-imagine and re-engineer one of its original products, the SUPER73-Z1. The result is the brand new SUPER73-ZX. Picking from a checklist of popular features, the SUPER73 team ensured the ZX will meet the demands of a broad range of existing fans and new customers. These features include a lighter aluminum-alloy frame, allowing for greater range from the now removable battery. Additionally, the new ZX frame is larger, providing comfort for taller riders and making it easier to pedal. Like its other new generation of models that launched in 2020, the ZX offers Pedal Assist Modes: the SUPER73-ZX has four Riding Modes, including Class 1 and 2 (up to 20mph) plus Class 3 and Unlimited (up to 28+ mph). Battery range is estimated at 25-50 miles depending on the pedal assist mode, but this can vary depending upon conditions such as rider weight, speed, temperature, wind, tire pressure, terrain, incline, etc. The Riding Modes are identified as Eco, Tour, Sport and Super. They are accessed via the SUPER73 smartphone app (compatible with IOS and Android devices) and confirmed on the compact ZX Transflective Monochrome LCD display. The same technology also allows over-the-air software updates, ensuring the power supply is always running at its most efficient. The versatile SUPER73-ZX has been designed to cater to the most popular riding groups, many of which came to prominence during the global pandemic. Not only did the lockdown create a huge surge in the popularity of e-bike transportation, but also an expansion in what customers expect from their vehicles. As a result, the features of the ZX make it ideal for everybody from week-day commuters to weekend warriors, urban adventurers, and even parents with young families; the longer seat makes it more practical to carry precious cargo. Purchase price is an important consideration in this consumer category and the SUPER73-ZX will launch with a price of only $1995. All models will ship with the standard 615 watt-hours battery pack, four Riding Modes, smartphone connectivity, extended comfort seat, 31” seat height, 180mm disc brakes, and much more. As a bonus for early adopters, the Moon Rock Launch Edition will have red wheel liners on the 20”x100mm wheels, while the Storm Gray models will have white liners inside the wheel rims for easy identification. The Launch Edition will be shipped with 20x4.5” LZRD Street tires that have a tire tread pattern biased towards street use but provides riders with the ability to explore almost any environment. The SUPER73-ZX is available now, with first deliveries scheduled for Mid-July. A full range of accessories are also available, allowing customers to tailor the bike to their needs. This includes items such as a Saddleman seat, Crank Brothers bags and pedals, 1 Up Car Rack, Oury Grips, and SUPER73 custom handlebars and molle panels. For full product details and to order the SUPER73-ZX, please visit super73.com EDITOR’S NOTE A selection of high-resolution images is available here: dropbox.com/sh/bfc42mv19gjxnt2/AAD5jKyebOxevaZIiSlpqvoMa?dl=0 Editor’s wishing to review the SUPER73-ZX for editorial purposes should use the Media Contacts below. ABOUT SUPER73® SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or @super73 on social media. Contact Details Christiana Mullen +1 714-659-4883 christiana@super73.com Greg Emmerson greg@theidagency.com Company Website https://super73.com

June 17, 2021 10:05 AM Pacific Daylight Time

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Cyvatar Raises an Additional $9 Million in Series A Round

Cyvatar

Cyvatar today announced that it has raised $9 million as part of its Series A financing to help scale and serve its rapidly growing customer base and continue to drive the adoption of its innovative cybersecurity-as-a-service (CSaaS) model. Escalating cybersecurity breaches and the need to address vulnerabilities across systems, networks, and apps fuel the security services market, expected to reach $193 billion by 2028. Additionally, the growth in hybrid and remote workers coupled with unsecured and unpatched BYOD devices further underscores the need for on-demand cybersecurity resources that include human talent, proven processes, and best-of-breed technology delivered from a single intuitive platform. Cyvatar has grown more than 200% since its debut in October. ATX Venture Partners led the round with additional participation from existing customer CORTEC and longtime Cyvatar investor Bill Wood Ventures. Cyvatar closed a $3 million seed round late last year, bringing the total amount raised over the last eight months to $12 million. “We’ve seen fundraising explode in the security space, in part as a result of the raft of ransomware, email compromise, and phishing attacks that have made people more aware of the problem and increased the need to fix it quickly and effectively,” said Chris Shonk, partner at ATX Venture Partners. “Cyvatar is an exciting addition to our dynamic portfolio and a natural fit alongside our other rapidly growing organizations. No other company we evaluated solves the problems of cybersecurity like Cyvatar. With Cyvatar CSaaS, security becomes as effortless as turning on the lights. There’s no better value for customers.” Cyvatar CSaaS offers security in a box for organizations of any size and any level of cybersecurity expertise--already more than 150 platform members have started the security journey with Cyvatar. Its mature sales and marketing engine makes it easy for new members to join and offers ongoing education and support for existing customers to continuously remediate evolving threats, safeguard critical systems, and boost compliance scores. "I can tell you that after implementing just three Cyvatar solutions, our security confidence is a lot stronger than it was before and our company as a whole is far more secure,” said Brent Fanguy, vice president of technology at CORTEC. “We applaud Cyvatar for pricing by employee count because it’s so easy to calculate and fit into our budget -- no counting servers or workstations, which is a nightmare. Cyvatar has delivered consistent value from our security spend, and we look forward to continuing to grow our partnership with them.” Whether customers need to speed their sales cycles, remediate after a breach, prevent future incursions, or respond to a third-party risk assessment, Cyvatar helps them achieve superior business outcomes every day. Click HERE to get started free and learn more about how Cyvatar is making cybersecurity effortless for every business. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is a global organization with operations around the world. Begin your journey to security confidence at cyvatar.ai and follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube. About ATX Venture Partners ATX Venture Partners is an early-stage venture capital firm specializing in the South-Central US. The firm’s seed and Series A investments focus on software-as-a-service, IoT, e-commerce, AI, frontier commercial technologies and mobile applications. ATX Venture Partners brings institutional-grade funding, process and rigor to early-stage venture capital investments, and is the partner to propel portfolio companies forward to larger growth capital. The firm was founded in 2014 and is based in Austin, Texas. Visit www.atxventurepartners.com, and follow them on Twitter, Facebook, and LinkedIn. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai ATX Ventures Meg Brigman +15127666462 meg@atxventurepartners.com Company Website https://cyvatar.ai/

June 17, 2021 07:00 AM Eastern Daylight Time

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NHS Test and Trace strengthen their cyber defences with Risk Ledger

Stockwood Strategy

NHS Test and Trace has selected British cyber security company Risk Ledger to manage cyber security risks in their supply chain as a proactive measure to mitigate the increasing risks the NHS and other critical national infrastructure organisations face from supply chain cyber-attacks. The Risk Ledger platform will give the UK government funded service all the tools they need to manage cyber security risks in their supply chain at speed for a low per-supplier cost - at least 60% cheaper than traditional solutions. Cyber security risks in the supply chain can include third parties failing to encrypt sensitive data when it is being transferred. NHS Test and Trace, established to track and help prevent the spread of the COVID-19 virus in England, will take advantage of Risk Ledger's key innovation which is its secure 'social network' allowing organisations to connect and share risk data securely, quickly, and easily. This gives organisations like NHS Test and Trace unparalleled visibility of their supply chain and a comprehensive set of data to identify, measure and mitigate supply chain security risks at scale. Major supply chain cyber security breaches at Solarwinds and Microsoft in recent months have put the challenge of securing supply chains at the top of the agenda for organisations around the world. Minister for Digital Infrastructure, Matt Warman MP said: “The government is working tirelessly to secure the nation online and grow the UK's £8.9 billion cyber security industry as we build back better from the pandemic. We're helping SMEs develop innovative products and services and it's great to see Risk Ledger, one of the firms we've supported, win this contract to protect the Test and Trace system and support the national effort against coronavirus.” Risk Ledger's client base includes organisations like BAE AI, City of London Police, Telenor, Schroder's Personal Wealth and ASOS. Risk Ledger CEO and Co-Founder Haydn Brooks said: "NHS Test and Trace is essentially the biggest new start-up in the UK healthcare market so we are delighted they have chosen to take advantage of our ability to provide enhanced visibility of their supply chain risks. I am proud we will be part of the effort to secure this incredibly important supply chain. "Healthcare organisations and their supply chains handle lots of highly sensitive data and have a high rate of data breaches. We have already seen during the COVID-19 pandemic that bad actors are actively targeting supply chains to access data and cause disruption” added Haydn Brooks. Risk Ledger is a rising star of the UK's growing cyber security scene having won competitions run by the UK Government's National Cyber Security Centre, the tech industry body TechUK and most recently a winner in the Department for Digital, Culture, Media, and Sport’s ‘Most Innovative UK Cyber SME of the Year’ competition in May. The company is also a member of the UK Government backed LORCA programme (London Office of Rapid Cybersecurity Advancement). About Risk Ledger Risk Ledger is a British company that manages cyber security risks in supply chains. Th process of supply chain security risk management ensures third parties who deliver critical services, have access to data, corporate networks, or any other status of business trust, maintain a good base level of cyber security controls to prevent bad actors using the third party as an attack vector. In 2019, Risk Ledger won the ‘Cyber Den’ competition at the 2019 CyberUK event run by the UK Government’s National Cyber Security Centre (NCSC) and the Department for Digital, Culture, Media and Sport (DCMS). At the time, Ian Levy, Technical Director at the NCSC said: ‘Our mission is to make the UK the safest place to do business online. We run the Cyber Den competition with DCMS to identify and provide a springboard for the most promising cyber security start-ups in the UK. Risk Ledger beat some excellent competition at this year’s Cyber Den event because their platform approaches supply chain security in a novel way that could revolutionise the way organisations understand the cybersecurity of their supply chains which is at the root of so many security incidents.’ Notable achievements - Risk Ledger was a finalist in the 'Most Innovative New Technology Award' category at the 2021 Water Industry Awards. - In March 2021, Risk Ledger won the South Summit Industry 4.0 innovation competition. - In May 2021, Risk Ledger was announced as a runner up in the Department for Digital, Culture, Media, and Sport’s ‘Most Innovative UK Cyber SME of the Year’ competition. Contact Details Risk Ledger Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://riskledger.com/

June 16, 2021 05:15 AM Eastern Daylight Time

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Increase In Early Retirement Forcing Americans to Collect Permanently Reduced Social Security.

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 870-413-6993 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

June 15, 2021 10:05 AM Eastern Daylight Time

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Secta Finance innovates the £10b private school fees model, making affordable finance options for parents

Stockwood Strategy

Fintech business Secta Finance has launched today to transform how private school fees are paid. Families are spending circa £10b every year to pay school fees for over 620,000 children and over the years there has been no innovation on the termly bill payments. Secta Finance has set out to change this and become an enabler for many more families considering private schooling but feel it is currently unaffordable. In collaboration with a number of financial institutions, Secta Finance has created a range of flexible and highly competitive finance plans that enable parents (and would-be parents) to spread the cost of private school fees over many years in a simple affordable way. The Secta Flexiplan enables parents to use the equity in their home to secure a facility that allows parents to draw funds flexibly within the first 5 years. Parents only pay interest on the amount they actually drawdown. If they don’t need to draw funds there is no cost. Parents can decide how much they draw; their monthly repayment amounts (subject to a minimum) and the term they repay over (up to 30 years). Also, there are no early repayment fees if they choose to repay in full. Below is an example* of how a Secta Flexiplan could be used to finance 5 years of private education. This example is based on one child, annual school fees of £15,000 per year and with the Secta Flexiplan being repaid over a period of 10 or 20 years. However, the amount borrowed, the term over which it is repaid and the monthly repayments can be adjusted to suit individual circumstances and preferences. Secta Finance has made it quick and simple for parents to get indicative quotes from their online platform. Thereafter they can engage with a qualified advisor to discuss their options and tailor a plan to suit their needs. Joe Hill, founder and CEO of Secta Finance commented: “How parents pay for private school fees is no longer fit for purpose. They are still paying large lump sums, sometimes, with expensive and inflexible means using credit cards or unsecured loans, that simply is not sustainable. Secta has set out to challenge this approach with a fresh lens and a clear pathway for parents to handle this significant expense. We want to create manageable and affordable finance solutions for school fees, much like the financial products people consider when buying a house or a car.” Contrary to popular belief, private education is not confined to the wealthy, but many middle class parents place a very high value on it and want to provide the benefits of a private education for their children. However, the costs can be prohibitive, especially for families with more than one child. Annual average school fees are in excess of £15,000 for day schools and in excess of £30,000 for boarding schools. Factoring in additional costs, a private education can cost an average of £325,600 per child for day school and £469,700 for boarders starting their schooling in 2019. Unsurprisingly, many parents find this a struggle. Research completed by Killik and Co suggests that private day school fees have increased by 403% since 1990. “Many parents make significant sacrifices to give their children a private school education. But it doesn’t have to be that way. It makes sense to have a solution whereby parents can spread the cost over a longer period of time if they wish (up to 30 years), to reduce the strain on their finances, but still be able to give their children a private education,” added Joe Hill. There are more than 2,500 independent schools in the UK catering for approximately 620,000 pupils. This represents about 7% of all UK school children and 18% of pupils over aged 16 years and older. The estimated school fee market value is approximately £11 billion. Secta Finance is working closely with schools who are keen to offer meaningful finance options for their parents. The company is also collaborating with independent financial advisors who are seeking flexible, efficient options for their clients. Parents are also directly engaging with the online platform to find out more about the options available to them. Looking ahead Joe Hill added: “We are creating opportunities for parents, for schools and for children. By offering finance solutions which are affordable, simple to understand, we will create a sustainable path for better outcomes. Our strategic aim is to expand the opportunity of private education to many more families and enable a sustainable relationship for parents and schools through the products that we offer”. ENDS *This is an indicative quote and does not constitute an offer or advice. Interest rate and solution terms will depend on your circumstances and the amount of the loan. Before you make a loan application, we will carry out a full review to establish your needs and preferences and if you meet the criteria, we will give advice and make a recommendation to you. All loans are subject to status. Please note that our product calculators show an indicative rate only and may not be suitable for you. Your home may be repossessed if you do not keep up with your repayments. About Secta Finance Our mission is to relieve the pressure of private school fees by providing innovative, affordable finance solutions to parents. In doing so, we bring the outstanding benefits of private education within the reach of many more families, everywhere. Secta Finance Limited is authorised and regulated by the Financial Conduct Authority. Contact Details Secta Finance Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.sectafinance.co.uk/

June 15, 2021 04:30 AM Eastern Daylight Time

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"You Gotta Be" Music Video Premieres Online Today

True Colors Festival

SINGAPORE - Media OutReach - 14 June 2021 - Performing from their homes, the cast presents a new take on R&B classic, You Gotta Be, by Des’ree in the latest True Colors music video. Artists include Mandy Harvey, whose performance on America’s Got Talent earned Simon Cowell’s Golden Buzzer; Raul Midón, a Grammy-nominee who devoted his life to music after being told that blindness would be an obstacle; Kenta Kambara, an accomplished aerial performer who featured in the Rio 2016 Paralympics; Signmark, the first deaf artist to be signed to a major record label; and Alienètte Coldfire, who placed third in France’s Got Talent. The technical process of producing this music video involved countless WhatsApp, Messenger and Zoom calls, working across time zones, and using Google Translate in real time. “The real challenge, though, was to develop a relationship with each artist, such that trust and freedom would allow them to perform and be themselves, with their spirit and energy coming through in a real and palpable way,” explains Dr Sydney Tan, Creative & Music Director. Adds Mandy Harvey: “Even though we haven’t met in person…you can feel that every person put their heart into the entire process. Being a part of this team is another reinforcement to me that what’s within you is so much stronger than the barriers we face. This is a reminder to reach farther and dream bigger. My hope is that people are encouraged to try!” Says Ichiro Kabasawa, Executive Director of The Nippon Foundation, presenter of True Colors Festival: “People everywhere have been going through such a prolonged period of uncertainty, isolation and fear. We chose this classic, You Gotta Be, for everyone, everywhere at this time, to realize the potential in ourselves; to choose to be bolder, stronger, wiser, whatever each day may bring. It’s a reminder that when it comes down to it, we’re all human, living together in our one world.” The True Colors music video comes with Closed Captions (for the Deaf) & Audio Description (for the Blind), and an accompanying video Transcript (for the Deafblind). Visit: True Colors Festival website Contact Details True Colors Festival hana@lightyears-comm.com

June 14, 2021 09:00 AM Eastern Daylight Time

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