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TRUST SCIENCE PLEDGE CALLS FOR PUBLIC TO ENGAGE IN SCIENTIFIC LITERACY

International Day of Light Steering Committee

After a year in which scientific breakthroughs are helping countries return to a sense of normality, a new pledge offers the general public a path to draw attention to the importance of scientific literacy. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society is a first step to recognizing the vital role science plays in improving quality of life and combatting scientific misinformation. Scientific literacy, or the understanding of science, its methodology, observations and theories, starts with appreciating the wonder and advancements of science. One current example is the progress made with vaccines, but the past year has seen many other scientific developments, specifically in light science. These include advances in high-speed communications enabling families to stay connected through videoconferencing, faster access to online media content and breakthroughs in astronomy and planetary exploration such as NASA’s Perseverance Rover landing on Mars in February. With the rise of disinformation, declaring support for the scientific process provides a concrete way to stand up for science and the benefits it brings to society. The pledge, launched in celebration of the UNESCO International Day of Light on 16 May, aims to promote support for the scientific process and to acknowledge the many benefits of science for society. Nobel and Breakthrough laureates, scientific leaders, CEOs and everyday citizens worldwide have signed the pledge, taking a significant step in building scientific literacy and trust in the scientific method. “We all share responsibility for seeking out trustworthy scientific information,” said Dr. Jess Wade, a physicist working in the Department of Materials at Imperial College London. “Before sharing information about a scientific claim, we can check the source of claims, research the credibility of the author and double-check the facts with fact-checking organizations.” The pledge complements other strategies for identifying fact from fiction. A first step in achieving scientific literacy is the careful questioning of any statement that is positioned as a scientific fact. Below are three ways the general public can check the validity of something they may have read, heard or seen online as a fact: 1. Embrace initial skepticism and check the source of the claims. 2. Watch out for rhetoric. A credible author will cite facts and sources and the results of scientific research rather than “science” itself. 3. Double-check the facts with fact-checking organizations. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 18, 2021 09:03 AM Eastern Daylight Time

Faith for All Premier Collection Revolutionizes Fashion Through Faith

Faith for All

The first collection of its kind, Faith For All, is an inspiring showcase at the intersection of fashion and faith. Faith For All magnifies the things closest to your heart, allowing you to hold on to your faith wherever life takes you. Irwin Sternberg is an award-winning creator of the iconic Jerry Garcia Neckwear. He presents a lifestyle company, Faith For All. Capturing brilliant, never-before-seen images of authentic faith-based symbols and icons, Sternberg redesigns limited-edition collections of bracelets, masks, apparel, and lighting fixtures. These unique and beautiful designs, microscopic images, of faith-based symbolic icons contain verses such as the Masada Rock, The Dead Sea, Holy Water, Frankincense, Wine, and more. Stunning and subtle, these images emphasize the universal nature of spirituality. It’s worth noting that Sternberg, a marketing visionary and philanthropist, has generated millions of dollars over the years for such dynamic charities as The Christopher & Dana Reeve Foundation, Mothers Against Drunk Driving - MADD, The Jimmy V Foundation for Cancer Research (founded by Jim Valvano) and many other. Sternberg’s life highlight occurred alongside the Dalai Lama, who presented Sternberg with a Tibetan prayer scarf. Together they honored the contributions toward Tibetan health care through Sternberg’s Ties for Tibet collections. "This blending of fashion and faith has been running through my mind for the better part of my life, and it's glorious to see it come to fruition," Sternberg reflected. “Faith for All will empower people to wear and surround themselves with their faith...” The use of photomicrography to capture beautiful abstract explosions of crystallized patterns and colors from authentic images of spiritual icons unite science, education, and health. "I've known Irwin for over 20 years. He has a wonderful knack for creating the unique to energize people, drawing them in and inspiring them," says Martin Savage, longtime CNN broadcaster. "His latest breakthrough merging fashion and spirituality comes at a time when many in the world need to feel uplifted. It's a great idea, and I'm not surprised - Irwin's got a million of them." Faith For All tells unique stories that re-contextualize how people express their beliefs, showing each spiritual icon’s universal relevance. And how the meaning of each spiritual icon holds. These subtle, understated expressions of faith allow the wearer to feel the beauty of their spirituality. Each new Faith for All collection will honor different religions with their meaningful icons. Of course, Faith For All products also raise funds for worthy causes, the Covid-19 response fund and Biobus, a mobile laboratory that helps students discover, explore and pursue the field of science. Contact Details Faith For All Paul Wortley +1 201-819-5427 Paul@FaithforAll.com Company Website http://www.faithforall.com/

May 18, 2021 09:00 AM Eastern Daylight Time

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Jock MKT Secures $10 Million in Series A Funding to Accelerate its Growth as the Stock Market for Sports

Jock MKT

Jock MKT (Jock Market), the sports gaming app that combines the best of daily fantasy sports and retail stock trading, announced it has raised $10 million in Series A funding. The round was led by New York-based venture capital firm Left Lane Capital, along with continued participation from existing investors, including Will Ventures and Ryan Moore, a current board member of DraftKings and Accomplice founding partner. Founded in 2017 and launched in 2020 by Co-Founder and CEO Tyler Carlin, Jock MKT has created a new and innovative daily fantasy sports gaming format. Jock MKT is a fantasy sports gaming app where users can make real money buying and selling virtual shares of athletes. Their main differentiator is their cash market format – this unique offering gives users more flexibility and optionality versus typical daily fantasy contests. Users can join at any time and for any dollar amount. They can buy and sell shares of athletes in real-time, cash out early by selling to another user in-game or hold to the end and receive fixed Jock MKT payouts tied to final player rankings based on overall fantasy scoring. Each cash market starts with an “Initial Player Offering,” or an IPO, where users have their first opportunity to bid on shares prior to any contest. Jock MKT’s skill-based gaming format combines the best of daily fantasy sports products with the user interface and mechanics of stock trading and retail investing apps. The result is a unique and engaging second screen game that attracts both dedicated sports fans and retail investors alike. Jock MKT officially launched with the NFL, NBA, and the PGA Tour in September of 2020, as many sports returned to their respective playing schedules amidst the pandemic. They added the NHL and MLB in 2021 at the start of each season. “We look forward to establishing Jock MKT as the main trading platform for fantasy sports,” said Tyler Carlin, Co-Founder and CEO of Jock MKT. “This funding marks a big milestone for the team, and we’re excited to expand our product offerings to additional platforms. We’ll be looking to add more sports and features to Jock MKT, plus expand into Canada and other states in the near term.” “Jock MKT has a unique and novel product offering relative to its daily fantasy sports peers,” said Matthew Miller from Left Lane Capital, who has joined the Jock MKT Board of Directors. “We’ve been incredibly impressed by Tyler and his team, and we look forward to taking this journey in building a next-generation sports trading platform to create stronger engagement between sports fans and teams/players.” “We have evaluated dozens of opportunities in the daily fantasy sports and sports gaming category, and Jock MKT has proven to be an outlier in their strength of product, user engagement and growth,” said Harley Miller, Managing Partner at Left Lane Capital. Jock MKT is well-positioned to capture evolving sports engagement trends as fans seek new ways to follow their favorite teams and players. One of the key indicators of Jock MKT’s success is the length of time spent and engagement in the app. Users spend more than 1.5 hours in the app per cash market – more than half the duration of an average NBA or NHL game – and the largest cash market to date was the 2021 Master’s Tournament. This funding will enable Jock MKT to continue building out its innovative product offering, expand into all 44 eligible states and Canada, and hire across the entire organization to support accelerating growth. About Jock MKT Headquartered in Boston and launched in 2020, Jock MKT ( JockMKT.com ) is a skill-based fantasy gaming platform where users can make real money – every minute, every second, of every game. Inspired by a traditional stock exchange, Jock MKT allows users to buy and sell shares of athletes in real-time. Jock MKT was co-founded by Tyler Carlin and investors include Left Lane Capital, Will Ventures, Ryan Moore, Brandon Adams, Benjie Cherniak, Tim McSweeney, and Alumni Ventures Group. Available in the U.S. in 35 states, Jock MKT offers gaming options for events tied to the NFL, NBA, MLB, NHL, and PGA Tour. About Left Lane Capital Left Lane Capital is a New York-based 'breakout' growth equity firm that invests in high-growth internet & consumer technology companies that build long-lasting customer relationships. For more information, please visit www.leftlanecap.com. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://jockmkt.com/

May 18, 2021 08:57 AM Eastern Daylight Time

News Release

Entertainment Leaders Call on Celebrities and Influencers to Stop Spreading Misinformation about Israeli-Palestinian Conflict

Creative Community for Peace

More than 130 leaders from the entertainment industry have signed a joint statement, released by the non-profit entertainment industry organization Creative Community For Peace, which calls on fellow entertainers and executives to use their platforms to combat misleading and one-sided accounts of the conflict in Israel and the Palestinian Territories. The open letter urges those in the entertainment community to use their voice to call for the de-escalation of violence and the end to divisive rhetoric while also acknowledging the pain and loss impacting all parties involved in the conflict. The joint statement comes amid a wave of violence in Israel and the Palestinian Territories, including indiscriminate rocket attacks targeting metropolitan areas throughout Israel as well as Israel’s retaliatory response in Gaza. Gene Simmons (Artist/ KISS ), Sherry Lansing (Former CEO of Paramount Pictures), Michael Bublé (Artist), Haim Saban (Chairman & CEO, Saban Capital Group), Meghan McCain (Co-Host, The View ), Orly Agai Marley (President, Tuff Gong Worldwide), David Draiman (Frontman, Disturbed ), Selma Blair (Actress), Diane Warren (Songwriter, Producer), and Ben Silverman (Chairman and Co-Chief Executive Officer of Propagate Content) are among nearly 130 signers of the joint statement, which was made public Friday. “We are deeply concerned by the escalating violence in Israel and the Palestinian Territories,” the statement reads. “The loss of life and violence is heartbreaking. We call on the leaders of all parties to end the violence, urge calm, and work toward de-escalation.” The statement’s signers are among the first in the entertainment industry to publicly promote peace while also opposing a surge of deceptive media narratives that have dominated the news cycle since tensions escalated nearly a week ago. “We also call on our colleagues and friends in the entertainment community to stop posting misinformation and one-sided narratives that only work to inflame the conflict instead of bringing about peace,” the statement continues. “Misinformed and fallacious memes being posted by those far away from the conflict are being taken for truth,” said Ari Ingel, Director of Creative Community for Peace. “This distorted version of reality is being spread online and then amplified by influencers, which only fans the flames of hatred and has real life consequences.” Creative Community for Peace aims to promote the arts as a means for peace while fighting antisemitism in the entertainment industry and on prominent media platforms. To learn more about their cause, visit www.creativecommunityforpeace.com. For a full list of signatories, click here. ** Note – The signers of this statement do so as individuals on their own behalf and not on behalf of their companies or organizations. All organizations and companies listed are for affiliation purposes only. FULL STATEMENT We are deeply concerned by the escalating violence in Israel and the Palestinian Territories. The loss of life and violence is heartbreaking. We call on the leaders of all parties to end the violence, urge calm, and work toward de-escalation. We also call on our colleagues and friends in the entertainment community to stop posting misinformation and one-sided narratives that only work to inflame the conflict instead of bringing about peace. While we may have differing opinions on the conflict, it is never okay for Hamas to publicly call for the killing of civilians, use civilians as human shields, and rain down missiles indiscriminately on civilian populations with no care about who is killed—Arab or Jew. When lives are at stake, we all bear responsibility to unite rather than divide. Incendiary language only benefits those at the extremes who have no interest in peace. Our thoughts are with all Israelis and Palestinians who are experiencing unfathomable levels of fear and violence, and hope for the day when both peoples can live side by side in peace. ABOUT CREATIVE COMMUNITY FOR PEACE: Founded by entertainment industry executives, Creative Community for Peace (CCFP) is a non-profit organization comprised of prominent members of the entertainment industry who have come together to promote the arts as a means to peace, to counter antisemitism within the entertainment industry, and to galvanize support against the cultural boycott of Israel. CCFP is apolitical and does not stand for any government official or party. Instead, CCFP believes in artists and their ability to affect lives and effect positive change in the world. For more information please visit: creativecommunityforpeace.com Contact Details Zack Zimmerman zack@miller-ink.com Company Website https://www.creativecommunityforpeace.com/

May 17, 2021 01:33 PM Eastern Daylight Time

Meow Wolf Announces Collaborating Artists For Denver Exhibition

Meow Wolf

Meow Wolf, the Santa Fe-based arts and entertainment company, announced the names of the 110 Colorado artists collaborating on Meow Wolf Denver, their highly-anticipated third permanent installation. More than 300 creatives are working to bring Meow Wolf Denver to life this fall. “Fasten your seatbelts, Meow Wolf Denver is our most ambitious project to date! With hundreds of creatives working on this massive endeavor, including overwhelming talent from local Denver-based artists, we can’t wait for guests to experience the magic confined within these uniquely shaped walls,” said Ali Rubinstein, CCO and Co-CEO of Meow Wolf. “Starting this fall, guests can explore four floors of exhibition space, with portals transporting them to worlds beyond their wildest imagination.” Opening this Fall, Meow Wolf Denver will span four floors with hundreds of installations of interactive art and include food and beverage services, retail space, and a 488 person capacity venue. Meow Wolf is looking forward to welcoming locals and tourists alike to the unique installation which adds to the exciting repertoire of what Colorado has to offer. The most narratively complex installation to date, Meow Wolf Denver worked with a variety of artists across multiple mediums to create an experience that will truly transport visitors to other worlds. These muralists, sculptors, fiber artists, and technologists came together to create a one-of-a-kind installation that will leave visitors appreciating what it really means to experience art. The exhibition includes the work of 110 Colorado-based artists with diverse backgrounds including 51% identifying as female, 20% identifying as LGBTQ+ and 38% of the Artist collaborators are People of Color based on optional survey answers. With its Denver installation, Meow Wolf celebrates both established and emerging artists, each with their own unique stories to tell. Visitors can look forward to the works of Kayln Heffernan and collaborator Gregg Ziemba with their work “Wheelchair Space Kitchen”; Cal Duran and David Ocelotl Garcia with their work “Earth Spirits of the Subconscious Mind”; Molina Speaks with their “Indigenous Futurist Dreamscape Lounge”; Mongolian collaborators Eriko Tsogo, Jennifer Tsogo, Tsogo Mijid, and Batochir Batkhishig on their work “Mongovoo Temple”; and the “Aquakota” nightclub, conceptualized by the late artist Colin Richard Ferguson Ward and completed by his collaborators Peniel Apantenco and Kim Shively in his memory. The complete Meow Wolf Denver collaborating artist lineup can be found below: Individual Collaborating Artists & Duos from Colorado: Adam Christopher Andi Todaro Ashley Frazier, Michael Sperandeo Brandan Styles "Bzurk”, Ellie Rusinova Brian Corrigan Cal Duran, David Ocelotl Garcia Cami Galofre Chris Bagley Christopher Owen Nelson, Sam Carlson Christopher Short Collin Parson Corrina Espinosa Dan Taro David Farquharson Dice 51 Douglas A. Schenck “DAS” Dylan Gebbia-Richards Frankie Toan Ian McKenna Jaime Molina, Pedro Barrios Jennifer Pettus Jess Webb Jodi Stuart, Libby Barbee Joseph Lamar Joshua Goss JUHB. Justin Camilli Justin Gitlin aka Cacheflowe Kalyn Heffernan, Gregg Ziemba Katy Zimmerman, Erika Wurth Kia Neill Kristin Stransky Laaiaim Mayer Lauri Lynnxe Murphy LORDSCIENCE UNIVERSAL Lumonics Marjorie Lair, Kyle Vincent Singer Maya Linke Myah Sarles Nicole Banowetz Nolan Tredway Ramón Bonilla Reed Fox, Ben Weirich Sabin Aell, Randy Rushton Scott Hildebrandt Sean Peuquet Shayna Cohn Sigrid Sarda Sofie Birkin Thomas Scharfenberg Viviane Le Courtois Wanderweird Wynn Earl Buzzell Jr. Collaborating Artist Groups from Colorado Andrew Novick, Pamela Webb, Robert Ayala bearwarp Chad Colby, Lexis Loeb, Hayley Kirkman Charles Kern, Ty Holter, Ben Jackson, Rachel Bilys, Brett Sasine Demiurge LLC: Joe Riche and Wynn Buzzell Eriko Tsogo, Jennifer Tsogo, Tsogo Mijid, Batochir Batkhishig F. Ria Khan, Armon Naein, Blake Gambel, Calvin Logan, Charles Candon, Harrison Bolin, Luke Collier, Maria Deslis, Sky Johnson, Sofia Rubio-Topete Ladies Fancywork Society Merhia Wiese, Annabelle Wiese, Maggie Wiese, Eunseo Zoey Kim, Dan Griner Mike Lustig, Mitch Hoffman, Tim Omspach, Nathan Koral, Evan Beloni, Ryan Elmendorf, Scott Wilson, Charlis Robbins Molina Speaks, Stevon Lucero, DJ Icewater, Felix "Fast4ward" Ayodele, Diles, Emily Swank Oren Lomena, Alaine "Skeena" Rodriguez, Alius Hu Peniel Apantenco, Kim Shively, Colin Richard Ferguson Ward, (In memoriam) Sam Caudill, Sean Louis Rove, Juancristobal Hernández Secret Love Collective: Katy Batsel, Lares Feliciano, Colby Graham, Piper Rose, Frankie Toan, Katy Zimmerman, Lauren Zwicky, Genevieve Waller The Church of Many: Andrea Thurber, Elsa Carenbauer, Anna Goss, Maddi Waneka and Emily Merlin Waffle Cone Club: Kyle Vincent Singer, Scott Kreider, Marjorie Lair Also Featuring Collaborating Artists and Groups Everything is Terrible! Kevin Bourland Michael Lujan Moment Factory Nina Mastrangelo Scott Geary, Wayne Geary, Gary Ashkin Last year, Meow Wolf was recognized in Fast Company 's 2020 list of the World’s Most Innovative Companies, garnering the #1 spot for Live Events. The company recently opened its second permanent installation in Las Vegas, Omega Mart which opened in February 2021. In addition to Omega Mart, Meow Wolf also re-opened their cult-favorite original experience, House of Eternal Return in March. Additional information on Meow Wolf’s first two exhibitions and tickets for the experiences are available online at https://meowwolf.com/. To receive further updates on Meow Wolf Denver, sign up at https://meowwolf.com/visit/denver Recognized in Fast Company's 2020 list of The World's 50 Most Innovative Companies, Meow Wolf is a Santa Fe-based arts and entertainment company that creates immersive, interactive experiences to transport audiences of all ages into fantastic realms of story and exploration. The company's first location in Santa Fe opened in 2016 and showcases the THEA Award-winning, international sensation, House Of Eternal Return, where two million visitors have now discovered a multidimensional mystery house with secret passages, portals to magical worlds, and surreal, maximalist and mesmerizing art exhibits. In 2019, Meow Wolf expanded beyond Santa Fe and opened Kaleidoscape, the world’s first artist-driven ride at Elitch Gardens in Denver. Meow Wolf recently opened their second permanent installation, Omega Mart, at AREA15 in Las Vegas and their third permanent installation in Denver slated to open in fall 2021. Meow Wolf is proud to be the only certified B-Corporation in the themed entertainment industry, with a team dedicated to social impact and building a more inclusive and sustainable economy. Contact Details Jive PR + Digital Jacki St. Thomas +1 310-625-7799 jacki@jiveprdigital.com Company Website https://meowwolf.com/

May 17, 2021 07:00 AM Pacific Daylight Time

Kreyol Passion Launches Brand and Announces Kickstarter Campaign

Kreyol Passion

We can all agree on one thing, we all love food! Food is universal to everyone, no matter the race or culture. Today, Kreyol Passion launched its brand along with a Kickstarter campaign. Kreyol Passion is built around a human centric approach to fit everyday life styles, enhancing and educating the palate with fresh ingredients and flavors, providing healthy solutions for every cuisine. KP Marinade is the first product roll-out under the Kreyol Passion brand. With only 15 calories per serving KP is used to marinate meats and seafood, grilling, air frying, stir-fry, cooking stews, soups, rice and as a condiment for a variety of foods. No matter the continent or cuisine KP enhances the flavor of food, alleviates the guesswork out of cooking and cuts prep time by 90 percent. Jacques Absolu aims to provide solutions with each idea he brings into the atmosphere and Kreyol Passion is no different. Awaken your Senses & Activate your taste buds! Become Part of our Story! ABOUT THE FOUNDER Kreyol Passion is a Food Distribution Company that is a subsidiary under GGSUCCESS LLC; founded by Jacques Absolu a young Haitian American, tech savvy entrepreneur who has many notable ventures; GGSUCCESS LLC a holding company that focuses on cutting-edge developments in Technology, Finance and Real Estate. Contact Details Kreyol Passion Danielle Lampron +1 561-335-8223 info@kreyolpassion.com Company Website https://kreyolpassion.com/

May 17, 2021 08:05 AM Eastern Daylight Time

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Cutting Edge Social Entertainment Platform GazeTV Breaks The Tradition With Blockchain And Tokenized Ecosystem Implementation Audiences And Creators Can Earn Rewards By The Second

GazeTV

HONG KONG SAR - Media OutReach - 14 May 2021 - The brand new social entertainment platform GazeTV.com has officially launched. GazeTV jumps out of the traditional model and has adopted blockchain technology for the advancement of data transparency and management. To encourage content creation and interaction of audiences and creators, there are tokenomic incentives & rewards. Traditional social entertainment platforms lack transparency, most creators are only able to earn small advertising fees through in-stream advertisements. Not only are they unable to predict the revenue from each video, but frequent in-stream advertisements also disrupt users from viewing video content. On the contrary, GazeTV makes use of Ethereum Blockchain and the unique tokenized rewards system “GAZE” to incentivize Gazer community by measuring the uploaded video duration by the second as well as their activities on the platform such as the frequency of view, like, comment and sharing videos. Creators are able to customize the theme and price of their videos. Then audiences can pay to unlock contentor to make direct donation to content creators. At the same time, the platform also provides automated content synchronization and data analysis. These assist creators in importing content from multiple platforms to GazeTV. GazeTV private access was started since 30 March 2021. The public version has announced to go-live today. Currently the platform has gained over 360,000 minutes of video content. The platform has successful gained traction, creators such as Gramatik, one of the well known electronic musician and crypto-artists, has started an official channel on GazeTV platform. It is expected thousands and thousands of creators and audience worldwide are joining. The Unique Tokenized Reward Mechanism, a Technological Breakthrough GazeTV allows community to earn rewards through the content creation and consumption. The reward mechanism is coordinated with a hybrid model of on-chain and off-chain automation. There are multiple rewards for example Content Upload Reward, Engagement Reward, and Bounty Program. GazeTV advocates a culture of direct support. Audience can use their reward to unlock paid-content, or directly support and donate creators which help to strengthen the audience-creator relationship and motivate creators to produce even better content. Creators can freely set the price of the content and manage those with just a few clicks. Convenient Automated Content Synchronization and Data Analyzation for Creators. Removing In-Stream Ads to Improve Users’ Viewing Experience. GazeTV provides an automated content synchronization feature. Creators can easily bring their content from other platforms such as Facebook and more than 455 millions WordPress sites to their GazeTV channels in a few easy steps, saving time on uploading videos. GazeTV also provides detailed data analysis for creators. Through simple graphs, creators can gain knowledge on the background of their audiences, including viewing habits, interests, age and location etc., helping them create content that better accommodates their audience. GazeTV also aims to improve the users’ experience by removing all in-stream ads so viewers can focus on the outstanding video content. The “Gazer-lization” Strategy and Roadmap Mr. Jack Cheng, Co-founder of GazeTV says, “At GazeTV, we’re repairing everything that is broken with social entertainment platforms. Instead of only content creators and the audience giving to the platform, we GazeTV give back to our the Gazer community. GazeTV uses a brand new tokenomic model to build an empowered and engaged Gazer community. We highly treasure creators and audience engagement. This is our mission - Every second counts.” According to GazeTV roadmap, the platform development is divided into 3 phases, each with different objectives. Phase 1 is “Gaze Age”, the mission is to focus on the right path of technology and functionalities. Phase 2 is “Gazer-lization”, at this stage GazeTV aims to become a complete socialization application for everyday use. Phase 3 is “Gaze Space” which is well-kept secret. About GazeTV GazeTV aims to combine and utilize entertainment technology. The cutting edge GazeTV.com social entertainment platform uses blockchain technology for data management and tokenized ecosystem for incentives & reward functions. Creators and audience around the world can engage in closer interactions, support and development. For more information, visit GazeTV Foundation website at GazeTVF.com. Contact Details GazeTV marketing@GazeTV.com

May 14, 2021 09:00 AM Eastern Daylight Time

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LevLane Announces Multiple Promotions and Role Changes

LevLane

LevLane, a full-service, award-winning ad agency, now in its 37th year, has announced multiple promotions as the agency continues to see strong growth. “We are so proud of this team. Over the past year we have experienced challenges we never anticipated and despite that our team has continued to deliver,” said Josh Lev, SVP | Brand Engagement of LevLane. “As we emerge from one of the most difficult times in memory, we are excited to look to the future and the team who will help to get us there.” Web Development Megan Hegarty has been promoted to Vice President, Digital Services. Senior Living Beth Simos has been promoted to Vice President, Director of Client Engagement. Creative Taylor Irwin has been promoted to Associate Creative Director. Steven Graziano has been promoted to Senior Art Director. Joe Schoppy has been promoted to Senior Copywriter. Digital Media Ed Stec has been promoted to Vice President, Paid Search Director. Sarita Shinde has been promoted to Digital Analytics Manager. Life Sciences MaryPat Siwak has been promoted to Account Director. Gina Gattis has been promoted to Account Supervisor. Samantha Spurrier has been promoted to Account Executive. Content & Digital Strategy Gabrielle Costello has been promoted to Director of Content. Michele Burns has moved into the role of Content Project Manager. Tyler Heileman has moved into the role of Digital Content Writer. Emily Glorioso has moved into the role of Social Media Specialist. About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 13, 2021 07:06 AM Eastern Daylight Time

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Video On Demand Technology Provider Intelivideo and CIPIO Partner to Increase Customer Retention in the Hybrid B2C Subscription Economy

CIPIO.ai

CIPIO, a B2C Subscription Customer Success company, today announced the start of a strategic partnership with Intelivideo, a Video on Demand (VOD) and Livestreaming digital platform provider for gyms, health clubs, and fitness operators. The partnership empowers Intelivideo’s customers with unmatched visibility and actionable intelligence into subscriber behavior, helping them increase subscriber engagement while proactively preventing churn. The partnership will enable Intelivideo’s customers to acquire a competitive advantage in the rapidly transforming fitness market, fighting its way through the impact of the COVID-19 global pandemic. In today’s fitness market, where 76% of all consumers have had to switch to at-home workouts to accommodate the constraints of social distancing, Intelivideo has helped brick-and-mortar gyms and health clubs rapidly transform themselves to serve the needs of customers, in the process solidifying its role as a frontrunner in the digital fitness space. “Our customers have a significant amount of data and customer signals. CIPIO's capability to package those signals up in Data Apps with hyper-personalized predictions and recommendations for the digital subscriber is a game-changer” said Adam Zietsiff, President and CEO of Intelivideo. “We are very excited to partner with CIPIO to help our customers grow exponentially by providing them with predictive recommendations to proactively prevent subscriber churn – thus closing out a critical loop when it comes to retaining subscriptions.” To move beyond the BI and AI status quo, health club operators need solutions that help them deliver real business value instead of getting them stalled by technology and implementation hurdles. CIPIO eliminates all the bottlenecks from Data to ROI, thus accelerating time to value for businesses. With over two million subscriber churn-specific algorithms and nearly code-free building blocks, CIPIO’s Data Apps use AI to unify all the siloed data lifecycle steps, operationalize automated workflows, and recommend insights directly into engagement systems. This empowers fitness stakeholders and non-technical users across levels to rapidly uncover trends and engagement patterns and make timely decisions to delight subscribers across all channels and devices consistently. “Following the pandemic, health and fitness are more important to consumers than ever before. We are obsessed with helping fitness operators with the critical task of serving the health and wellness crises that the COVID pandemic has created,” said Growson Edwards, CEO of CIPIO. “CIPIO’s Domain-Infused Data Apps Platform™ arms health club operators with unprecedented customer intelligence aimed at enhancing subscriber engagement and retention for continued growth.” CIPIO’s entry into the OTT market could not have happened at a better time when the segment is witnessing skyrocketing demand for media and entertainment, virtual fitness, elearning, and gaming. CIPIO’s Domain-Infused Data Apps helps OTT players manage subscription fatigue and offers incentivized retention recommendations to increase member loyalty and minimize churn. About Intelivideo: Established in 2013, Intelivideo is a Video On Demand (VOD) and digital technology platform for gyms and health clubs. Intelivideo is committed to developing strong partnerships with the fitness industry to help deliver premium on-demand and livestreaming experiences to clients' member bases. The platform's end-to-end solution helps clubs build a successful Subscription Video On Demand (SVOD) business to complement brick-and-mortar facilities and services, helping them differentiate themselves from disruptive third-party digital fitness offerings in a hyper-local, hybrid fashion. About CIPIO: CIPIO is pioneering the Industry's first domain-infused Data Apps Platformâ¢ that humanizes and automates predictions and recommendations to increase Subscriber engagement, retention, and growth for B2C Subscription Companies. CIPIO's early adopters include Crunch Fitness, Industry's Gym, Xponential Fitness, Motor City Church, Pure Barre, Club Pilates, AKT, YogaSix, NCFit, Cyclebar, RowHouse, Stretch Lab, and Stride who have witnessed a significant return on investment in a short time. Contact Details CIPIO Chris Foudy +1 831-238-1905 chris@cipio.ai Company Website https://cipio.ai/

May 12, 2021 12:00 PM Eastern Daylight Time

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