Consumer

Baby/Maternity Children Family LGBT Men Religion Teens Women
News Release Digital Asset Direct

Cardiology Consultants of Philadelphia Launches Heart Disease Prevention Campaign

Cardiology Consultants of Philadelphia (CCP)

Cardiology Consultants of Philadelphia (CCP) — the region’s largest and most extensive cardiology practice — has launched a state-of-the-art heart disease prevention program — the CB4 Prevention Program. The practice has locations at more than 36 offices in five counties, making it uniquely qualified to reach and potentially save the highest number of patients possible. CCP has over 100 cardiologists on staff who are experts across all specialties. Each physician on the team offers comprehensive cardiovascular care and education based on the latest research, and uses cutting-edge, innovative technology to treat and diagnose cardiovascular diseases. Patients looking to identify their risk factors and take preventive action against heart disease will have access to advance testing as needed, as well as an individualized program based off of the initial consultation with a doctor through CB4. “Preventative care is an incredibly important first step for patients to take, as heart disease is easier to prevent than it is to treat,” said Dean Karalis, MD, FACC, FNLA, a CCP physician. “CB4 is about awareness as much as it is about heart disease prevention—success requires us to create a highly-individualized, ongoing program for each patient based on a number of factors including risk factors and family history.” As part of the prevention evaluation, the patient will have blood work drawn to screen for high cholesterol as well as other cardiovascular risk factors. The lab work will include a comprehensive metabolic panel and a Hemoglobin A1c Test (diabetes screener). The results of the bloodwork will give one of the practice’s 11 CB4 cardiologists — all of whom are preventative-trained and focused cardiologists — clear insight to develop a plan of action from a preventative angle. The CB4 Prevention Program can be scheduled through any of the CCP offices in the Philadelphia region. Appointments are available in person or virtually. About Cardiology Consultants of Philadelphia CCP is affiliated with virtually every major hospital in the region and serves patients from over 36 offices in all five Southeastern Pennsylvania counties. Contact Details Lauren Stralo +1 484-747-0172 lstralo@levlane.com Company Website https://ccpdocs.com/

March 08, 2022 08:53 AM Eastern Standard Time

OPPO Find X5 Pro's ultra night video mode empowers the story of Joana Pastrana

OPPO

SHENZHEN, CHINA - Media OutReach - 8 March 2022 - OPPO celebrates International Women's Day in collaboration with Director Laura Sisteró to produce the story of Joana Pastrana, who is a world-class boxer and held the International Boxing Federation's mini-flyweight title for three years in a row. Her achievements were hard won through training and self-betterment. Joana Pastrana represents the spirit of OPPO's Save the Night initiative, which celebrates the empowerment of women who find they have to push harder and train longer in a world that can seem out of sync with their ambitions. (Shot on Find X5 Pro) A story of empowerment Joana Pastrana's story is told in a short film made in association with OPPO, directed by Laura Sisteró, and shot in part using the new OPPO Find X5 Pro. It shows what the night can be if we choose to make it so: "In the dark, I just saw an opportunity. While everyone went back home to rest, I was ready to chase my dream," says Pastrana. For her, the night was a time to work, and push harder. Competing in a male-dominated sport only made her self-empowerment more crucial. "I didn't see many women up there," says Pastrana. "I had to become my own role model. And from then on, I never stopped. I trained harder and harder. This was the only way to achieve my goals", she says. After three years of competing in the amateur circuit, Pastrana made her professional debut in 2016. At the time she was the only professional boxer in Madrid. By the middle of 2018 she was already a global champion in her weight class. Pastrana is an inspirational figure, an example of what self-motivation through empowerment can bring. Few could, or would even want to, box at a professional level. However, her words can inspire us all. She says, "the night can be the time to dream wide awake." It's a reminder that while dreams and aspirations may seem remote, they may be within reach. This is a sentiment worth celebrating. (Shot on Find X5 Pro) Behind the camera The aim of OPPO's Joana Pastrana short film was to offer a view into her world. She walks through the empty city streets at night towards her boxing gym, capturing images with the OPPO Find X5 Pro. She straps up her wrists and takes to the ring to train. As she sits at the end of the session, exhausted, Pastrana visualizes the match to come, when all her efforts will be put to the test. The film-making challenge was to capture the emotional and physical investment here in a 90-second format. Director Laura Sisteró's tools were the industry standard Arri Alexa camera and a less likely partner, the OPPO Find X5 Pro. OPPO Find X5 Pro can be the night companion. Its camera is optimized to produce stunning results, for stills or video, even in the most challenging lighting. An OPPO Find X5 Pro will record night-time memories, challenges, victories and defeats, which can form an important part of a motivational journey. The phone was put to the test in the shooting of this short film, used to film some of the more difficult scenes in the piece. The phone used by Pastrana to visually narrate her journey through the street in photo form. Shots of Pastrana training both in and outside the ring used the OPPO Find X5 Pro's Ultra Night Video mode. This marks a paradigm shift in the video quality of OPPO phones, bringing the quality associated with enhanced low-light stills to moving images. "I was quite surprised by the capabilities the phone has to take pictures at night," says director Laura Sisteró. A tapestry of software and hardware in the OPPO Find X5 Pro makes this a reality. Its wide and ultra-wide cameras use large, high-quality Sony IMX766 sensors. 5-axis OIS avoids motion blur and allows for longer shutter speeds, and OPPO's self-developed MariSilicon X NPU fine tunes the camera's advanced processing algorithms to suit each shooting situation. To create a night-time short film with the OPPO Find X5 Pro, take some of the creative choices made in the short film as inspiration. Note how Pastrana is not the only character here. The quiet atmosphere of the streets is brought into focus by the use of Pastrana's footsteps as the primary soundtrack to each exterior shot. This sits in stark contrast to the traffic noise of the first few seconds of footage, shot during the day. Director Sisteró plays with the shadows and light contrasts of the night-time city, and lets scenes bathe in the warmth of street light and the artificial lighting of neon signs. At night, each shadow can be an outlet for creative expression. This visual language is a key part of the telling of Pastrana's story ( https://www.youtube.com/watch?v=g5epW6JpoCw ). The phone is available from mid-March. Read more about the OPPO Find X5 Pro at the OPPO website. #OPPO Contact Details OPPO Media Contact press@oppo.com

March 08, 2022 07:00 AM Eastern Standard Time

Video Image

UNiDAYS Launch Annual “Student Women of the Year 2022” Competition with £10,000 Prize Fund

UNiDAYS

To celebrate International Women’s Day, UNiDAYS has launched its annual Student Women of the Year competition, for the 4th year. Running until 27 th March 2022, the competition is open to all female-identifying students and will reward inspiring entrepreneurs who are breaking boundaries with a £10,000 grant to further their impact. The competition is part of UNiDAYS’ 2022 Student Women of the Year campaign, running throughout March. Building on this year’s International Women’s Day theme of #BreakTheBias, the campaign focuses on females who are breaking it down to build it better and succeeding, putting a spotlight on those doing so to inspire others to follow. With over 54% of Gen Z wanting to start their own business, UNiDAYS’ wants to redefine what it means to be an entrepreneur and empower those who are overcoming stereotypes and discrimination by breaking boundaries and problem solving. The competition will celebrate the next generation of female-identifying young leaders and shine a spotlight on their inspiring initiatives. The winner will be awarded a £10,000 grant to enable them to expand their efforts, with five runners up being awarded £1,000 respectively. To enter, participants simply need to post a short 60-second video, showcasing how they have been breaking boundaries, and outlining their plans for how they would spend the £10,000 grant to further their impact. To access the application form, participants must have a UNiDAYS account. UNiDAYS will shortlist five stand-out entries and a specially selected panel of external judges will choose the winner. These include award-winning environmental activist, CEO and author, Maya Penn, leading British vlogger, Georgia Rankin, and Mariel Richards, CEO at Gal-Dem. Entrants will be judged based on the content and creativity of the video, how well they explain how and what they are changing/contributing, how candidates will use the £10,000, and to what extent their project is breaking boundaries, and making the world a better place. Pretty Munro, Global Marketing Director, UNiDAYS, says: “To date, UNiDAYS has awarded £23,000 to female students to support their dreams and goals, however this year is our biggest prize fund yet. Building on last year’s International Women’s Day theme, which celebrated those who have been working tirelessly throughout the pandemic, this year’s award focuses on entrepreneurship. This generation is already expected to be the most entrepreneurial ever. Through our competition, we want to inspire the entrepreneurs of tomorrow, and help make their dreams a reality.” ENDS For further information on UNiDAYS, visit www.myunidays.com. Notes to Editors For further information please contact: Email: ben.robinson@eulogy.co.uk About UNiDAYS UNiDAYS is the world’s leading Student Affinity Network, with a verified global audience of over 20 million student members across 115 countries. UNiDAYS works with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, by inspiring Gen Z to discover and connect with the brands and services they need. Its global members have spent more than $5 billion through the UNiDAYS marketplace since 2018. Through its identity technology, secure brand-safe environment and marketing solutions, UNiDAYS delivers reach and engagement for brand partners, maximising sales and building long-term affinity, at scale and speed across a full range of channels. The company has over 200 staff, with headquarters in Nottingham, UK, and with offices in London, New York and Sydney. Contact Details UNiDAYS Alan Duncan alan.duncan@myunidays.com Company Website https://www.myunidays.com/PH/en-GB

March 08, 2022 03:00 AM Eastern Standard Time

Ultimate Odds Announces Seed Funding Round

Ultimate Odds

Ultimate Odds, a next generation fantasy sports platform that combines sports betting lines and odds with fantasy players into one experience, today announced it has completed its seed funding round. Led by Philadelphia-based entrepreneurs Justin Batushansky and Jonathan Bierig, Ultimate Odds aims to launch its flagship fantasy sportsbook product in 2022. Participating in the seed round are gaming industry veterans Seth Young, the former Chief Strategy Officer at PointsBet who now holds the same title with Fifth Street Gaming; Benjie Cherniak, principal at Avenue H Capital and former Managing Director of Don Best Sports acquired by Scientific Games; and gaming industry investor and consultant Quinton Singleton, with additional support from Stephen Jurgella and 305 Ventures, a Miami-based venture capital fund managed by the co-founder of Simplebet, Joey Levy, among others. Fifth Street Gaming CEO Seth Schorr has also been named an advisor to the business. Ultimate Odds, offers an alternative to traditional wagering. It is bridging the gap between fantasy sports and sports betting by bringing the feel and process of sports betting into a fantasy sports format. The traditional fantasy starting positions like quarterback, running back and wide receiver are replaced with drafted bets, like the Chiefs moneyline, Jaguars over/under, a running back’s yardage over/under, and are played head-to-head with your opponent. The winner of each contest is determined by which player has the longest calculated parlay odds based on their successful drafting and management of their roster of “bets” on a daily or weekly basis. “We are thrilled with our seed investment team,” said Justin Batushansky and Jonathan Bierig, co-founders of Ultimate Odds. “Our investors understand there is a shortage of standout innovative and engaging games in the market. Ultimate Odds was created to bring the fantasy sports and sports betting world closer together because the players are often one in the same.” "The Ultimate Odds experience is not only highly engaging but also differentiates from the pack, presenting a true competitive gaming experience within the fantasy and sports betting space,” said Benjie Cherniak, principal at Avenue H Capital. “The offering is perfectly suited to an emerging generation of sports enthusiasts.” "I'm thrilled to be a part of the Ultimate Odds journey. The game concept is fantastic, and I love the company's fresh approach to fan engagement,” said Seth Young, Chief Strategy Officer at FSG Digital and managing partner at The Strategy Organization "It’s unique, it’s compelling, it’s fun, and it also addresses a unique angle in the burgeoning affiliate market in the USA.” About Ultimate Odds: Ultimate Odds is a next generation gaming product that combines sports betting and fantasy into one highly engaging experience. Ultimate Odds is at the forefront of the US sports gaming industry with a modern product that educates new bettors and creates a competitive space for sports fans. For more information on Ultimate Odds, please visit: https://ultodds.com/ Contact Details HPL Digital Sport Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://ultodds.com/

March 03, 2022 09:01 AM Eastern Standard Time

New STORY MODE Series Explores the Positive Benefits of Video Games

The Entertainment Software Association

The Entertainment Software Association (ESA) and Games for Change (G4C) today announced the launch of STORY MODE, a series of conversations with video game industry leaders who are defining the future of play and bringing immersive, interactive experiences into innovative spaces like education, fitness and mental health. “ STORY MODE shows how video games and interactive entertainment positively affect many aspects of people’s lives, especially physical and mental wellness and education,” ESA President and CEO Stanley Pierre-Louis said. “We appreciate the opportunity to partner with Games for Change to produce a series that illustrates the importance and value of play.” The inaugural episode of STORY MODE released today features Microsoft’s Head of Minecraft Education Allison Matthews, who discusses how Minecraft helps students prepare for a future where coding skills are essential. Future episodes will spotlight creators and innovators including Supernatural Co-founder, CEO and CCO Chris Milk, Supernatural Head of Fitness Leanne Pedante, thatgamecompany President and Creative Director Jenova Chen, Popcannibal Fouder Ziba Scott and Akili Interactive Labs Founder and CEO Eddie Martucci. “The creators and games featured in STORY MODE give us unique perspectives on the power of play,” Games for Change President Susanna Pollack said. “Games for Change is pleased to partner with the ESA on this new series to further advance our mission to empower game creators and social innovators to drive real-world change.” Future episodes are scheduled for release through June on theESA.com and Gamesforchange.org, with additional episodes planned for later in the year. About the ESA The Entertainment Software Association (ESA) serves as the voice and advocate for the U.S. video game industry. Its members are the innovators, creators, publishers and business leaders that are reimagining entertainment and transforming how we interact, learn, connect and play. The ESA works to expand and protect the dynamic marketplace for video games through innovative and engaging initiatives that showcase the positive impact of video games on people, culture and the economy. For more information, visit the ESA’s website or follow the ESA on Twitter @theESA. About Games for Change Since 2004, Games For Change (G4C) has been empowering game creators and innovators to drive real -world change, using games and immersive media that help people to learn, improve their communities, and contribute to make the world a better place. G4C partners with technology and gaming companies as well as nonprofits, foundations and government agencies, to run world class events, public arcades, design challenges and youth programs. G4C supports a global community of game developers working to use games to tackle real world challenges, from humanitarian conflicts to climate change and education. Contact Details The Entertainment Software Association (ESA) Karen Elliott +1 202-223-2400 kelliott@theESA.com Company Website https://www.theesa.com/

March 03, 2022 09:00 AM Eastern Standard Time

Chew on This: How Choosing Almonds Can Help Jumpstart Your Wellness Routine

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/KK3MSRsDCKA Now a few months into 2022, sticking to New Year resolutions may be challenging, whether that means finally attending spin class, starting a daily meditation practice, making healthier food choices, or all the above. The current reality is more people are home, and snacking more frequently, but there is a conflict between people wanting to be healthier yet craving indulgent food and snacks. Lack of routine and unlimited kitchen access coupled with added anxiety and stress is the perfect storm for mindless eating. Many of us recognize what wellness looks likes and the benefits of maintaining a wellness routine but aren’t actually doing what we are saying. According to new survey conducted by Dynata and California Almonds – yielding a sample size of 6,000 adults representative of the U.S. adult population[1] – the majority of respondents agree that healthy eating (73%), exercise (70%), taking time to relax or meditate (69%), and practicing self-care (64 %) are top priorities. And 74% plan to continue to prioritize self-care and changes to their wellness habits as we emerge from the pandemic. Most of us consider wellness important in our lives, but less than half (47%) admit to practicing wellness rituals daily. Less than half (48%) report healthy eating as a regularly practiced wellness routine. We could all use a friend in wellness, aka, a reliable source to keep us feeling our best. Snacking on almonds is a great place to start: Almonds are rich in nutrients that contribute to improved mental well-being and feeling energized to be at your best A balanced, happy lifestyle includes at least one serving of almonds as an essential part of your daily wellness ritual. [1] The study yielded a total sample size of n=6,000 with a margin of error of ± 1% at a 90 percent level of statistical confidence. Subgroup analysis was conducted to understand nuances across audience segments, with a priority on the following: Millennials (n=1,573) Almond eaters (n=1,884; defined as weekly+) Millennial almond eaters (n=595; almond eaters defined as weekly+) Families with children in the household (n=1,641) One serving of almonds (28 grams) has 13 grams of unsaturated fat and only 1 gram of saturated fat. It also provides 6 grams of protein, 4 grams of fiber, 20 percent of recommended magnesium—which aids in the production of energy in the body—and 50 percent of your daily Vitamin E, a powerful antioxidant that promotes skin health and supports immunity. For more information visit: www.almonds.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 02, 2022 09:00 AM Eastern Standard Time

Video

Spiceology Teams Up With Marley Kitchen to Launch Taste-Good, Feel-Good Line of Seasonings

Spiceology

Spiceology, a leading spice and flavor company, is announcing its collaboration with Marley Kitchen, the food-driven brand created by members of Bob Marley's family to share the soul and spirit of the Caribbean. Now available for purchase, the line of Caribbean-inspired seasonings was developed with the culinary support of Cedella Marley and the Marley Family. “We’re advocates for experimenting with flavor while nourishing the mind, body and soul, and one of the most important aspects of that comes down to what we put in our bodies,” said Cedella Marley of Marley Kitchen. “We knew we wanted to work with Spiceology to bring our interpretation of the flavors of the Caribbean to life because of their commitment to high-quality ingredients and lack of fillers. We value this as a family and a community and felt confident that working with Spiceology would help us bring our flavors to tables around the world.” Inspired by some of Bob Marley’s favorite dishes and his health-forward focus on food, the new blends, One Love, One Heart and One World, were intended to be paired with whole foods, grains and vegetable-forward dishes. One Love ($14.95): Hemp Heart & Honey Ginger Butter Blend - This warm and sweet blend offers flavor notes of earthiness from Hemp Hearts and Turmeric, richness from Butter Powder, and a warm sweetness from Honey Granules, Cinnamon, Vanilla, and Ginger; this blend is ideal for granola, yogurt, lamb, rice pilafs, quinoa, hummus, compound butter, and Jamaican toto bread. One Heart ($14.95): Jamaican Curry Blend - Drawing inspiration from traditional Jamaican curries and African flavors, this blend is warm but not spicy, complex yet approachable. With strong notes of Coriander, Mustard, Cumin, and Ginger, this blend was designed to elevate chicken, fish, lentils, and legumes. One World ($14.95): Cardamom Coconut BBQ Blend - With the perfect balance of sweetness, citrus and heat and inspired by traditional Berbere blends of Africa, this blend’s layers of warm and tropical ingredients were thoughtfully added in, including Turmeric and Coconut Sugar. Try this on lentils, legumes, fish, stews, and chicken. “While creating these blends, we prioritized ingredients like Hemp Hearts, Ginger, Fenugreek, and Turmeric,” said Chef Tony Reed, Senior Director of Innovation and Partnerships. “These are ingredients with amazing flavor that are good for you, while also bringing the flavors of the Caribbean to life. Whether you’re making granola or a curry, these blends offer flavor profiles that might be new to many home cooks and some chefs and will be fun to experiment with.” The blends can be found on Spiceology.com and are available in individual 9 oz glass jars and a 3-pack of 2 oz glass jars. For more information, see here. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT MARLEY MERCHANDISING LLC. The Marley brand honors the timeless values of Bob Marley by uniting people around the world under the banner of One Love. Marley Merchandising, LLC, a wholly owned Marley family entity, owns, licenses and markets a portfolio of Marley consumer brands globally, including: House of Marley®, Marley Beverage Co™, Marley Natural®, Marley One™, Marley Kitchen®, Marley Coffee®, and Bob Marley®. For more information, visit bobmarley.com and @bobmarley on social media. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

March 02, 2022 08:00 AM Eastern Standard Time

Image

Corporate Watchdog Calls for Disney to Be as Tough on China as They are on Russia

National Legal & Policy Center

Following the announcement on Monday by The Walt Disney Company that it would halt all new movie releases in Russia following that nation’s invasion of Ukraine, National Legal and Policy Center is calling on the entertainment conglomerate to apply its indignance to equally menacing China. NLPC owns stock in Disney, and has a resolution before its fellow shareholders that will be presented and voted upon at the company’s annual meeting next Wednesday, March 9. The resolution calls for Disney to annually produce a report that outlines its due diligence – or explains its lack thereof – as it pertains to evaluating the human rights impacts of its business and associations with foreign entities. The board of directors of Disney – a multi-billion-dollar corporation – opposes the measure, calling it a “misplaced premise” that is “neither a necessary nor productive use of the Company’s resources.” Despite being called upon by human rights groups to back off from its coziness with the oppressive regime in the Far East, Disney has persisted in its relationship in order to maintain its access to the vast and lucrative Chinese market. Now that Vladimir Putin has initiated an invasion of Ukraine in an unprovoked power grab, Disney CEO Robert Chapek is showing he has a backbone, and that the company has limits to the degrees of evil and aggression it will accept from its international partners. Paul Chesser, director of NLPC’s Corporate Integrity Project, hopes Disney’s response to Russia’s belligerence will also cause Chapek to revisit the company’s relationship with China. “The global community, including much of the corporate world, is outraged by Russia’s assault on its neighbor – and rightfully so,” Chesser said. “We applaud Disney and other companies that have said they will punish Putin with their own measures, but now we ask: What about China?” News reports indicate that China supports Russia’s violent colonialism, appearing to be the only major nation on Putin’s side. China is also a threat to many of its surrounding countries, especially Taiwan, where it continually flaunts its military might to demonstrate its control over the island. The authoritarian government has also been accused of genocide against the Muslim-minority Uighurs in the province of Xinjiang, imposition of a brutal crackdown and imposition of control over Hong Kong, oppression of the Tibetans, and subjugation of the Chinese people overall to its communist control. Despite China’s unacceptable conduct, Disney is among several corporations that have embraced a relationship with the tyrannical regime. Previous CEOs have groveled to Chinese prime ministers in the past, seeking to have access to their market restored after some films offended the dictators. Disney took a back seat in an ownership deal with the government to build the Disney Resort in Shanghai, and the company’s subsidiaries eagerly censor their own offerings to comply with the regime’s demands. And for the 2020 release of the live-action film “Mulan,” Disney even gave thanks for the assistance provided by the provincial government in Xinjiang, which is responsible for many of the evils against the Uighurs. “Disney is doing the right thing by withholding its entertainment offerings in response to Russia’s unjustified war,” Chesser said. “But China could be considered at least an equal aggressor, against both its own people, its neighbors, and even far-away nations. “It’s time for corporations to stop rewarding such behavior. We urge Disney to implement transparency about its relationship with the Chinese regime, and better yet, to impose its own sanctions until the communist government improves its human rights record.” The full text of NLPC’s shareholder resolution for The Walt Disney Company can be viewed here. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. Contact Details National Legal and Policy Center Paul Chesser +1 703-237-1970 pchesser@nlpc.org Company Website http://www.nlpc.org

March 01, 2022 01:00 PM Eastern Standard Time

The Outset Brings a New Beginning to Skincare

The Outset

Today, globally recognized actor Scarlett Johansson and her co-founder, entrepreneur, and beauty/fashion executive Kate Foster Lengyel, announced the highly anticipated US launch of The Outset, a modern collection of consciously clean, minimalist skincare essentials free from trends, harsh ingredients, and gender/age stereotypes. Anchored in purpose, The Outset celebrates The Start of You™ from product to mission, an ethos of optimism and empowerment also woven into philanthropic efforts that foster new beginnings for people and the planet. After years of serving as the face of several luxury beauty brands, Johansson made the conscious decision to step back from endorsements and immerse herself in the business of beauty with the ultimate goal of developing her own brand that represented her vision and values, but more importantly, answered unmet consumer needs. She spent five years educating herself on the industry, formulations, product development and brand identity, and partnered with Foster to conduct in depth market research to better understand what consumers wanted. With a vision to create a modern classic in skincare, Johansson and Foster were validated by what they learned and set out to develop an accessible approach to prestige beauty that is clean, reliable and democratic, proving that less is not only more, but what is in demand. The full range includes a thoughtfully curated collection of five skincare essentials that can be used as a full regimen or paired with your existing skincare, as these formulas will not compete with other active ingredients. Products are all under $55 and available on TheOutset.com beginning March 1, 2022. “I wanted to create and represent a brand that felt true to me, something real and intimate that others could see themselves in, too,” said Johansson. “The Outset was inspired by my own skincare ritual - a consistent routine of cleansing, prepping and moisturizing that keeps my skin on track and camera ready. I’ve found that great skin starts with the basics, and consumers we spoke with similarly expressed a desire to return to the essentials.” No matter where you are on your skincare journey, The Outset offers a simplified skincare solution that allows you to begin again. In a world of overcomplicated skincare routines and active ingredients that can irritate, The Outset believes that less is more and takes the guesswork out of skincare by offering skin-friendly, effective formulas that can be used by all. “The Outset provides benefit-driven formulas that don’t disrupt the skin barrier and instead work to preserve skin for the future,” said Foster. “Through our research, we found that 96% of prestige beauty consumers are generally happy with their skin and are more focused on preservation rather than transformation. The Outset is where simplicity and purpose meet; we help consumers find freedom in the uncomplicated through non-toxic yet effective formulas that nourish skin of all genders and generations.” Inside every product is The Outset’s signature Hyaluroset™ Complex, a clean ingredient blend that acts as a botanical alternative to hyaluronic acid. This nourishing powerhouse complex provides immediate and lasting hydration, plumping the skin to help reduce the look of fine lines while improving radiance. THE COLLECTION The Cleanser / Gentle Micellar Antioxidant Cleanser ($32) The Prep Serum / Firming Vegan Collagen Prep Serum ($46) The Moisturizer / Nourishing Squalane Daily Moisturizer ($44) The Night Cream / Restorative Niacinamide Night Cream ($54) The Eye Cream / Smoothing Vitamin C Eye + Expression Lines Cream ($42) At the heart of the line is the Daily Essential Regimen, a simple 3-step effort inspired by Johansson’s own daily routine: (01) Cleanse, (02) Prep and (03) Moisturize. This minimalist and clean approach is represented via a tightly curated and refillable skincare system that includes The Cleanser, The Prep Serum and The Moisturizer to soothe, hydrate, and rebalance the skin. The Outset excludes 2,700 potentially harmful ingredients to meet only the highest clean beauty standard, a “free from” list that is twice as long as standard beauty brands. Any ingredients that are incomplete, questionably sourced or unsatisfactory were banned. The Outset is fragrance-free, vegan, gluten-free, and nut allergen free, dermatologist and allergy tested, suitable for sensitive skin, and Leaping Bunny certified. Designed with sustainability in mind, the packaging incorporates glass, bio-resin and/or post-consumer recycled materials where possible, and product cartons are made with FSC certified materials. The brand is also a member of 1% for the Planet and has pledged to donate 1% of annual sales to support nonprofit organizations focused on the environment. “The Outset means a new beginning, which feels more relevant than ever at a time when we are all starting over and pressing the reset button,” said Johansson. “It took years for us to build a brand that was backed by quality and purpose, and I’m thrilled to finally share The Outset with the world. It’s an exciting beginning for me, as well.” For more information, images or quotes, please contact: BPCM Laura Schroeder, Director, Clean Beauty & Wellness, lschroeder@bpcm.com About The Outset: The Outset creates purposeful skincare products that are consciously clean and mindfully designed to elevate your everyday. Envisioned by Scarlett Johansson and her co-founder Kate Foster Lengyel, The Outset believes that clean and effective skincare should be universal, accessible and essential. Driven by values of radical simplicity, conscious minimalism, and universal optimism, The Outset helps people embrace the elemental and find freedom in the uncomplicated. The Outset is where you begin, again. theoutset.com | @theoutset on Instagram and TikTok About Scarlett Johansson: Scarlett Johansson is Founder and Chair of The Outset, a new clean beauty brand focused on simplicity via consciously clean ingredients and mindfully designed products. A Tony and BAFTA winner and two-time Academy Award nominee, Johansson is the highest grossing female actor of all time. She was most recently seen in the final installment of the Avengers film series, Avengers: Endgame, and reprised her role as “Natasha Romanoff / Black Widow” in the highly anticipated stand-alone film Black Widow. She earned Academy Award nominations for her work in Marriage Story, directed by Noah Baumbach, and in Taika Waititi's JoJo Rabbit. Other recent roles include Sing and Sing 2, Avengers: Infinity War, Lucy, Under the Skin, Ghost in the Shell, Isle of Dogs and Her, which earned her a Best Actress Award at the Rome Film Festival. A champion for giving back, Johansson has served as Global Ambassador for Oxfam and RED, and has actively supported philanthropic organizations including USA Harvest, Feeding America, AmfAR, Meals on Wheels, Solar Responders, Soles4Souls, and Planned Parenthood. About Kate Foster Lengyel: Kate Foster Lengyel is co-founder and CEO of The Outset. Foster is an entrepreneur and executive from the beauty and fashion industries. Her first foray into entrepreneurship was as founder and CEO of a digital platform focused on word-of-mouth product recommendations, which was acquired by media powerhouse Meredith Corporation in January 2020. Foster’s knowledge of e-commerce, marketing and brand strategy was built through a career of leadership roles at companies including the beauty division of Victoria’s Secret and Juicy Couture. Foster holds three degrees: an MBA from Columbia Business School, an MPS from the Fashion Institute of Technology concentrating in Beauty Marketing and Management and an AB from Colgate University. Foster volunteers her time as a mentor for Colgate’s Entrepreneurship Program and resides in Brooklyn with her husband and their two children. Contact Details Laura Schroeder lschroeder@bpcm.com

March 01, 2022 10:00 AM Eastern Standard Time

Image

1 ... 154 155 156 157 158 ... 194

Back